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Top 10 marketing automation tools every marketer must have

ClickZ

30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.

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How to Do ABM Without an ABM Tool- Part II

Heinz Marketing

But with the help of a customer relationship management (CRM) tool and automation, small- to medium-sized business can also engage in account-based marketing to increase their sales and generate value with individual customers.”. Some popular MAPs are Marketo Engage, HubSpot Marketing Hub, Pardot, Act-On, SharpSpring, Eloqua, and more.

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How the Heck Do You Calculate the Return from Your Content Marketing Program?

NuSpark Consulting

Does the content your company churns out help to generate revenues? That means you have no way of knowing whether your content is helping your business. This process helps to increase their web traffic in two ways. Or is it just busy work? And the keystone of that groundwork is your goals. Guest Blogging. Goal Assessment.

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The Ultimate Guide to the B2B Marketing Automation Solutions

Valasys

Once the marketers figure out what they want to accomplish, they need to identify the specific features that can help them make the most of their current and future marketing programs. With the help of marketing automation solutions, B2B marketers can send large email batches. c) Landing pages. f) A/B Testing.

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Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement

Customer Experience Matrix

This will remind marketing automation aficionados of HubSpot, which has made a similar journey. By contrast, the fourth trend seems to be driven by recognition that small business presents a huge opportunity. The system can also create Facebook landing pages and track visitors to them. There are no real multi-step campaigns, however.

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Openprise Gives Marketers Easy(ish) Tool to Manage Their Data

Customer Experience Matrix

Integrations with Oracle Eloqua , HubSpot and Salesforce Pardot are planned by end of this year. Parsing can scan a text block for keywords and extract them. These are used mostly to help assess data quality and to profile new inputs. Openprise also integrates today with Google Apps and the Amazon Redshift database.

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Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. NoyesJesse – Jesse Noyes – Managing Editor @ Eloqua.

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