Capstone Insights

OCTOBER 1, 2017

Please view this as a general list; some of these points will be more or less pronounced depending on the marketing automation platform you’re using (Marketo, Eloqua, HubSpot, Act-on, Autopilot, etc.) Eloqua does this merging based on ASCIIbetical order for instance. lead score change, status value change, or any field value change).

De-duplication 40

De-duplication Lead Ranking Lead Management Work Management 40

SWZD

SEPTEMBER 11, 2019

Then Caterpillar can connect its vehicles and equipment with sensors to allow immediate and remote diagnosis of any technical issues that might arise (IoT) and enable people in the field with minimal technical training to fix these problems (AR). They use Eloqua for Marketing Automation, and Full Circle Insights for tracking Lead to Revenue.

Work Management 48

Work Management Marketing Automation Services Marketing Management Demand Generation Agencies 48

Digital B2B Marketing

MARCH 27, 2012

Eloqua has an active voice on the entire spectrum of content marketing. You are selling to experts in their fields. Share in the comments below or with me on Twitter ( @wittlake ). B2B marketing often includes thought leadership in areas that are outside a company’s core product or service focus. Be an Expert.

Examples 100

Examples Planning Marketing Management B2B Thought Leadership 100

Capstone Insights

JANUARY 17, 2018

Data quality: Assess CRM data quality by evaluating for duplicate records and fields used for personalization (first name, title) and segmentation (industry, product of interest). For fields containing data that is structured (e.g. state, department, industry), determine each field’s level of data consistency (e.g.

Marketing Automation Services 49

Marketing Automation Services Marketing Automation Automation Work Management 49

chiefmartech

APRIL 4, 2017

You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. via Marketo sync filter or Eloqua program) to meet their requirements. Automated integrations can also store field mappings, transform data and allow the transfer of data at scale, eliminating the risk of human error.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

ViewPoint

AUGUST 30, 2012

And they say, ‘Oh, I’m doing a great job, I’ve got Eloqua.’ The people we always talk about are the HubSpots and the Marketos and the Eloquas of the world who are driving leads. Concluding Thoughts: Consumerized B2B Software & the Resurgence of Field Sales. I live in the marketing side, so I talk to these marketers.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Vidyard

MAY 10, 2016

Indicates required field. Marketing Automation: Eloqua as the base for all emails and forms, and Tableau to visualize all the data gathered. Social: Oracle SRM has been used for a few months, and is very promising because it integrates directly with Eloqua. Follow Michael on Twitter: @mballard5574. Get the Guide.

Top of Funnel 50

Top of Funnel Marketing Automation Services Eloqua Digital Marketing Funnels 50

Engagio

JULY 31, 2017

For example, Socedo can push Twitter-based intent signals onto lead records as new fields into marketing automation platforms such as Marketo or Oracle Eloqua. Other intent data providers like Socedo can sync intent signals at the individual contact level into your sales reps’ native habitat.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

Webbiquity

JANUARY 12, 2011

Twitter Pitching Etiquette: What works, what doesn’t… by COMMS Corner. Matt Mansfield interviews five PR pros including Joe Chernov of Eloqua and Lisa Ann Pinkerton of Technica to get the scoop on their favorite tools for PR management, social media and other functions. Pitching on Twitter? Go ahead, works for anything.

PR 100

PR Tools Tips Blogger 100

DivvyHQ

AUGUST 7, 2018

They have ad blockers installed, shows cued on DVR and Netflix and they’re tired of fighting with friends and family on Facebook and Twitter over politics. The end result of this exercise would ideally lay out all of the data (fields) that you would like to capture for an individual contact record. Step 4: Execute.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Ad Building Work Management 40

Anything Goes Marketing

SEPTEMBER 13, 2009

These emails should be sent using a marketing automation system like Eloqua. I would like to see metrics that include the percentage completeness of contacts for key contact fields and the resulting email response metrics for campaigns that involve data that has been cleansed. Multi-channel Metrics. Tweet This!

Email Marketing 100

Email Marketing Advertising Benchmark SMS Autoresponders 100

Ambal's Amusings

DECEMBER 17, 2009

Blog Marketing Interactions Twitter Ardath421. Twitter Search can reveal top-of-mind concerns and perspectives for specific topics. Blog Phoenix Rising Twitter RebelBrown. "Twitter! I avoided Twitter until May of this year. I wasn’t sure why I needed, or wanted, Twitter in my life – but I joined.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Hubspot

SEPTEMBER 14, 2012

One of our product marketing managers wrote a blog post recently that featured Eloqua's content as an example of exceptional B2B content. Joe Chernov at Eloqua not only tweeted it, but with some kind words, at that : That @ hubspot included @ eloqua in its "10 B2B Companies that Create Exceptional Content" post = classy.

Social Media 28

Social Media Paid Search Agency Companies Eloqua 28

Directive Agency

FEBRUARY 22, 2019

Some notables include Google Ads, LinkedIn Ads, Facebook Ads, and Twitter Ads. A great benefit to LinkedIn’s platform is the capability of connecting with contact management platforms such as Marketo, Eloqua, LiveRamp, Zapier Acxiom, Salesforce Advertising Studio, and Pegasystems. Connecting Field & Office communication.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Heinz Marketing

AUGUST 3, 2020

You can find something to engage with every time you open LinkedIn or Twitter, really. Then there was a whole group of technology companies that came up around that that really got into marketing automation, social listening, the Marketos and Eloquas and Sysomos and those companies. There’s an ease of use there.

Sales Management 117

Sales Management Top of Funnel Paid Search Agency Lead Ranking 117

KoMarketing Associates

NOVEMBER 26, 2019

Today, most platforms, including HubSpot, Marketo and Eloqua, can be directly connected to LinkedIn. Auto populated form fills: This is probably my favorite feature because data is auto-populated from the user’s profile into the form fields. Use forms fields that are not auto-populated. The only step is hitting submit.

Lead Gen 157

Lead Gen Linkedin B2B Marketing Sales Qualified Leads 157

Heinz Marketing

JULY 18, 2021

There are several more, and each walks you through a set of fields to fill in to customize and build the scenario that will work for you. Forms – Does the data map to the right fields in our database? Click here for a full list, but here are some highlights: Marketo, Pardot, Hubspot, Eloqua. Happy testing!

Marketing Automation Services 112

Marketing Automation Services Full Circle Insights Lead Scoring Lead Ranking 112

Heinz Marketing

FEBRUARY 18, 2019

Follow Alex on Twitter @shootman. I got to know him very well back in the Eloqua days. If you think about Eloqua, B2B marketers who are starting to realize that the way marketing was going to be executed was completely going to be impacted by the digitization of consumer marketing. ” Learn more at DoneRightBook.com.

Eloqua 68

Eloqua Verticals Work Management Enterprise Management 68

Televerde

MARCH 3, 2020

Not long after integrating Eloqua with their Salesforce CRM, they recouped their investment and created a $36 million opportunity pipeline. For the manufacturer we worked with, my team worked hard to ensure that data fields and characters were synched across Eloqua and Salesforce so that valuable reporting could be generated and analyzed.

Marketing Automation Services 52

Marketing Automation Services Eloqua Buyer Personas Digital Marketing Funnels 52

Albacross

JANUARY 17, 2020

However, this is geared more toward field sales reps and live presentations. There are fields that automatically generate and replace the person's and the company's name. LeadSift monitors conversations on all popular platforms, including but not limited to social networks like Facebook, Twitter, and LinkedIn.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Convince & Convert

MARCH 22, 2012

Eric: The guys as Eloqua , I’ve read some of their content and they do a really good job about that. From Content to Customer by Eloqua & JESS3. View more presentations from Eloqua. You mentioned Eloqua at the beginning of the call. That’s difficult to do with some of the Twitter, Facebook data a lot.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

Eric: The guys as Eloqua , I’ve read some of their content and they do a really good job about that. From Content to Customer by Eloqua & JESS3. View more presentations from Eloqua. You mentioned Eloqua at the beginning of the call. That’s difficult to do with some of the Twitter, Facebook data a lot.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Litmus

OCTOBER 29, 2020

Be sure to subscribe to Delivering on iTunes or Spotify to listen to future episodes and join the conversation on Twitter using the hashtag #DeliveringPodcast. So we’ve got Responsys and then we also have Eloqua. And Eloqua tends to be more on that B2B side. We have two platforms. Jason Rodriguez: Yeah.

Creativity 57

Creativity Work Management Paid Search Agency Marketing Management 57

B2B Marketing Zone Posts

NOVEMBER 2, 2010

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. How do you PROVE the value of Twitter? in the 1960s. He’s smart.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

DealSignal

MARCH 29, 2018

Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. To complement marketing’s ABM efforts, SDRs, inside sales, and many field sales teams use sales automation systems, such as SalesLoft or Outreach, to automate how they engage with all the target contacts and accounts in their territories.

Account Based Marketing 78

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 78

LeadSloth

JANUARY 12, 2010

Adam Needles , Director, Field Marketing and B2B Marketing Evangelist, Silverpop. Matthew Quinlan , VP Field Operations, Loopfuse. Steve Woods , CTO, Eloqua. Erik Bower, Co-founder, Marketbright (No Twitter). Adam Needles, Director, Field Marketing and B2B Marketing Evangelist, Silverpop ( @abneedles ).

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

DealSignal

MAY 16, 2018

Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. To complement marketing’s ABM efforts, SDRs, inside sales, and many field sales teams use sales automation systems, such as SalesLoft or Outreach, to automate how they engage with all the target contacts and accounts in their territories.

Account Based Marketing 45

Account Based Marketing Ideal Customer Profiles ABM Enterprise Management 45

Marketing Insider Group

JUNE 9, 2011

In the same article, Mark Wilson, senior VP-corporate marketing and field marketing at Sybase said &# I think marketers are being forced to think like publishers. I would be honored if you follow along on Twitter , LinkedIn , Facebook or Subscribe to the B2B Marketing Insider Blog. But now it’s your turn. What do you think?

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Planning Content 100

Content Standard

JANUARY 9, 2015

You finally feel like you have a good understanding of all its capabilities, be it Marketo, Eloqua, Silverpop, or any of the dozen others out there, and your recurring nightmares of funky token values, misdirected emails, and misaligned segments have, for the most part, subsided. This will tell you to further invest in similar paid programs.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Automation Marketing & Strategy 40

Online Marketing Institute

JULY 31, 2009

4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. Spending time in the field is a great idea but generally impractical to execute.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

SnapApp

DECEMBER 14, 2016

Maximise your presence on Twitter and LinkedIn to harvest relationships. I’ve always advocated for strong journalism skills in content marketing , and now that there are so many players in the field, quality control is more important than ever. Personalisation and really getting to know your audience or clientele. Back to top.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62