Remove relationship
Remove Eloqua Remove Facebook Remove Personalization Remove Twitter
article thumbnail

B2B Marketing Trends From Eloqua Experience 09 Via Twitter

Anything Goes Marketing

Earlier this month I left my newborn and poor wife at home for an unforgettable week at Eloqua Experience in San Francisco. While there were a few keynote speakers, the conference focused on having the Eloqua community share their experiences so we could all learn from each other. Because it’s real. It’s in the moment.

Eloqua 100
article thumbnail

New White Paper and Eloqua Prospect Profiler

Customer Experience Matrix

Eloqua yesterday announced Eloqua Prospect Profiler , which makes it easier for salespeople to review prospect behaviors that are captured by the demand generation system. This makes it harder for salespeople to understand prospects and build relationships with them. Back to Eloqua Prospect Profiler.

Eloqua 120
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Mariana Uses Artificial Intelligence to Build Personas and Find Target Audiences

Customer Experience Matrix

Can computers understand an individual human’s personality (and then, presumably, use that understanding to better target marketing messages)? If there’s a gap between this and letting a computer just manage the whole relationship without any human involvement, it’s almost too small to worry about.

article thumbnail

Lead Generation: It’s all about building relationships

markempa

Tweet “I think at its core, lead generation is really about relationships,” said Brain Carroll, Executive Director of Revenue Optimization, MECLABS. And so our personal life, or business life, have become enmeshed. I remember 10 years ago, people just had BlackBerries and now everybody has something it seems.

article thumbnail

A Step-by-Step Guide to Audience Development

Content Marketing Institute

Rather than chasing volume in the short term by whatever means available, the team committed to earning readership in a long-term relationship – a simple enough maxim but one that eludes many content marketers. “We Lay the groundwork for deeper customer relationships. Define sequencing touchpoints.

article thumbnail

Is “social media campaign” an oxymoron?

Chris Koch

Fly-by-night opportunists hoping to win your Facebook sweepstakes. If all you do is run contests and campaigns on Facebook, how can you expect to hold onto prospects over the long term? (You The campaigns used two methods that play well to Facebook users: Let them play games. Facebook is the fun social network.

article thumbnail

Is “social media campaign” an oxymoron?

Chris Koch

Fly-by-night opportunists hoping to win your Facebook sweepstakes. If all you do is run contests and campaigns on Facebook, how can you expect to hold onto prospects over the long term? (You The campaigns used two methods that play well to Facebook users: Let them play games. Facebook is the fun social network.