Martech

MARCH 28, 2024

42% of startups use AI to support personalized pricing strategies using customer behavior insights. Contentful’s Contentful Studio lets digital teams create and manage digital experiences with AI assistance, offering scalability, creative autonomy and automated content generation. Get MarTech!

Marketing AI 59

Marketing AI Marketing Management Marketing Analytics Tools Eloqua 59

Marketing Insider Group

MAY 27, 2023

So, I’ve compiled a list of some of my personal favorite episodes, in addition to their most popular episodes from the catalog. Healey Cypher Image Source: MarketingOverCoffee Did you know that being a better person can lead to happiness, luck, and overall success? Can’t Get Enough of Marketing Podcasts?

Lead Ranking 185

Lead Ranking Planning Paid Search Agency B2B Thought Leadership 185

Contently

JANUARY 31, 2023

Personalized product offers, subject line optimization, and customer data preparation and analysis—all of these applications depend on AI in the relevant layer of marketing technology, and they are all becoming mainstream in marketing. Content personalization solutions include PathFactory and On24.

Marketing AI 132

Marketing AI Paid Search Agency Content Marketing Planning 132

Customer Experience Matrix

MAY 27, 2009

Eloqua yesterday announced Eloqua Prospect Profiler , which makes it easier for salespeople to review prospect behaviors that are captured by the demand generation system. This gives prospects a generally positive feeling towards the company even if no personal relationships are created. Back to Eloqua Prospect Profiler.

Eloqua 120

Eloqua Paper Profiling Marketing Automation Services 120

Convince & Convert

AUGUST 27, 2015

Jon Miller was one of the founders of Marketo, a successful marketing automation software company along the same lines as Infusionsoft, Eloqua, and Hubspot. Why personalized content is the key to raising the bar in content marketing. How to successfully personalize the distribution of content. Content Before Product.

Top of Funnel 139

Top of Funnel Personalization Content Marketing Eloqua 139

Webbiquity

NOVEMBER 10, 2020

Here are seven of the key findings, supplemented by additional observations born of experience. When possible, the best approach is to give buyers control of how they experience the demo. They do need to interact with sales professionals to decide between Oracle (Eloqua) and Marketo. Non-personalized communication.

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

Crimson Marketing

AUGUST 6, 2015

They tended to look at the personas of the people they were going after, the types of companies they were going after, and they asked themselves a simple question, ‘What kind of experiences do I want to create for these customers?’”. He then shares how this approach dramatically reduced an unsustainably high churn rate for Eloqua.

Churn Rate 100

Churn Rate Linkedin First-Mover Advantage Eloqua 100

Onalytica B2B

JANUARY 18, 2018

Bio: Moni is a Marketing Operations specialist with 10 years of Marketing Technology experience. She has worked with all the major marketing automation companies – Marketo, Eloqua, HubSpot, and ExactTarget. The major concepts like Account Based Marketing, Artificial Intelligence, personalized content, Blockchain, etc.

Marketing AI 122

Marketing AI Eloqua Account Based Marketing Digital Marketing Funnels 122

ANNUITAS

SEPTEMBER 21, 2018

AND, Adobe invests in its products; whereas, we’ve seen a gap in Oracle and Salesforce’s commitment to the Eloqua and Pardot marketing automation platforms that they acquired. – Adobe has a strong focus on Customer Experience (CX). It views design as a strategic component of CX. Start to finish.

Marketo 193

Marketo Acquisitions Marketing Automation Services Enterprise Management 193

Webbiquity

SEPTEMBER 29, 2020

This is driven partly by disappointment in tools purchased early in the lockdown, and partly by the demand from attendees for richer, more engaging online event experiences. When COVID-19 forced live events online, the unique experience provided by the platform made it even more compelling. The Product. 2) Business and lead generation.

Marketing Automation Services 136

Marketing Automation Services Budget Programs Eloqua Sales Qualified Leads 136

Webbiquity

AUGUST 18, 2020

New platforms are being developed, and new features added to existing platforms, to more closely replicate the live experience. Attendees can move in and out of rooms just like an in-person event. It’s developed with HTML5 for a seamless mobile experience, and offers enterprise-grade security. Image credit: Teooh.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Customer Experience Matrix

MAY 25, 2016

I’ve been writing about Demandbase since 2009, when they had already begun their climb from compiling company profiles to enhancing Web site visitor records to personalizing Web content to targeting Web display ads. It lets me look forward to seeing what they add next. _ *Had you assumed Eloqua already did that? Some do, most don't.

Account Based Marketing 0

Account Based Marketing DemandBase Eloqua Buy 0

ClickZ

JANUARY 22, 2020

Designed for enterprises, the tool provides customer engagement marketing, real-time personalization to offer personalized messaging across marketing channels, and marketing management functionality, including budgeting tools and marketing calendars. Automates marketing campaigns and engages the customer in a personalized manner.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

Bound360

AUGUST 9, 2017

He’s a great problem-solver, despite his personal struggles with verbosity. The basics of audience segmentation for personalization are pretty intuitive. That’s a great place to start, but there’s additional value to be found in serving personalized content to visitor groups that many marketers overlook.

Personalization 45

Personalization Segmentation Top of Funnel Eloqua 45

Metadata

FEBRUARY 24, 2021

Metadata drove these outcomes for their customers in 2020, executing nearly $15M of ad spend across Facebook and LinkedIn with 30,990 experiments run. Metadata integrates with the likes of LinkedIn, Facebook, Marketo, Hubspot, Eloqua, Pardot, G2, Drift, HG Insights, the Trade Desk, Bombora, and other vendors to set them on autonomous mode.

Demand Generation 102

Demand Generation Marketing Analytics Tools Demand Paid Search Agency 102

SendinBlue

AUGUST 24, 2020

Marketing automation platforms offer tools that help grow your business and improve customer experience. The intuitive suite of capabilities creates an enjoyable customer experience, from lead qualification to nurturing and post-sale support. ActiveCampaign allows you to map out the customer experience from start to finish.

Marketing Automation Services 86

Marketing Automation Services Enterprise Management Marketing Automation Automation 86

Bound360

AUGUST 9, 2017

He’s a great problem-solver, despite his personal struggles with verbosity. The basics of audience segmentation for personalization are pretty intuitive. That’s a great place to start, but there’s additional value to be found in serving personalized content to visitor groups that many marketers overlook.

Personalization 40

Personalization Segmentation Top of Funnel Eloqua 40

Valasys

FEBRUARY 19, 2024

Improve Customer Experience Studying customer engagement and mapping out their journey to automate the touch points helps businesses deliver relevant content and timely promotions that resonate well with their target audience’s preferences and needs. CMS platforms help in creating mobile-friendly, user-friendly websites.

CMS Development 40

CMS Development Paid Search Agency Enterprise Management Marketing Automation Services 40

Customer Experience Matrix

FEBRUARY 21, 2014

Equally helpful to me personally, it reinforced my intention to write about Bizo and DemandBase, both of which have recently briefed me on their latest product extensions. It later extended to returning visitor attributes in real time so companies could pre-fill forms and personalize Web pages to match visitor interests.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

Smarte

DECEMBER 9, 2021

How can you leverage data to improve customer experience, boost customer engagement, and reduce customer churn? But, just this information is not enough for you to personalize your communication. They need to know that you understand them as a professional and as a person. But how can you extract the best value out of this data?

B2B 98

B2B API Eloqua B2B Sales 98

ANNUITAS

MAY 5, 2020

If your current strategy isn’t working, then neither will the person who was hired to support it. The person you hire to fill your role should have experience in the platform you use. The latter requires a large amount of strategy, design, and build-out to get it right, and experience is key.

Marketing Automation Services 130

Marketing Automation Services Demand Work Management Marketing Management 130

Litmus

NOVEMBER 9, 2020

How do you make sure you don’t end up with things like “Dear $*#&@*$” or “Hello, asdf” when using personalization? Analyze field-level data integrity for fields that you want to use for personalization. Marketing Automation Platforms, such as Oracle Eloqua, has tools in place to help you automate the data cleansing process.

Webinar Metrics 113

Webinar Metrics Trends Marketing AI Budget Programs 113

Valasys

JULY 1, 2021

Running omnichannel campaigns that are consistent and personalized. Employing marketing automation marketers can build landing pages without the help from IT and can direct traffic to customized, personalized landing pages based on segmentation. j) Personalized Omnichannel Campaigns. d) Improved Personalization of Website.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Customer Experience Matrix

AUGUST 2, 2012

For companies like Eloqua and its competitors, there are really two big financial questions: how fast can they grow, and how can they become profitable? We looked at those in Tuesday’s post ; I’ll repeat the caveat that figures for Eloqua and HubSpot are my own estimates based largely on client growth and (for HubSpot) changes in client mix.

Marketing Automation Services 120

Marketing Automation Services Vendors Comparison Marketing Automation 120

PathFactory

MAY 2, 2022

Toronto, ON – May 2, 2022 – PathFactory announces its next-generation PathFactory for Revenue Enablement, further closing the gap between marketing and sales by empowering sellers to deliver bespoke buying experiences at scale, built from marketing-curated content.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Qualified Leads Buy 52

Webbiquity

JUNE 30, 2011

Personal branding is a hot topic for entrepreneurs and solo consultants, by does it matter to large enterprises? Consultants and small business owners get the concept of personal branding , because in one-person or very small companies, one person is the “corporate&# brand. Not at all.

Enterprise Management 100

Enterprise Management Social Media Personalization Brand Identity 100

Madison Logic

MARCH 14, 2023

Additionally, creating and maintaining a persistent and personalized customer experience through your account-based campaigns helps you be where customers need you in the buying journey and win their trust and loyalty. But you need data to understand who these buyers are.

Multi-Channel 52

Multi-Channel Linkedin Advertising Channels Account Based Marketing 52

ClickZ

OCTOBER 22, 2020

This list is not inclusive of every enterprise-level provider, but is meant to present an overview of best-in-class tools that exist in the market today, including tangible examples of how organizations are using them to improve their marketing, sales, and customer experience initiatives. Adobe Experience Cloud). What is it?

Enterprise Management 133

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 133

Vidyard

AUGUST 2, 2016

Lenovo, MongoDB, Bulldog Solutions and more than 100 Oracle Eloqua customers now use video content and analytics to fuel marketing success KITCHENER, Ontario – August 2, 2016 – Video has become the darling of the social media world, but modern businesses are proving that that there are real results to gain from online video content.

Bulldog Solutions 50

Bulldog Solutions Differentiation Eloqua Marketing Management 50

Vidyard

AUGUST 2, 2016

Lenovo, MongoDB, Bulldog Solutions and more than 100 Oracle Eloqua customers now use video content and analytics to fuel marketing success. Combining Vidyard with Oracle Eloqua, modern marketers use video viewing data to quickly identify their most engaged leads and better personalize their content experience.

Bulldog Solutions 50

Bulldog Solutions Differentiation Eloqua Marketing Management 50

TrustRadius Marketing

JANUARY 8, 2020

Oracle Eloqua. Oracle Eloqua is a marketing automation platform designed for enterprise B2B companies. This powerful solution focuses on building highly personalized, yet simple to create campaigns across all channels. Oracle Eloqua seeks to unite marketing and sales pursuits with highly integrated lead management.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

PathFactory

MAY 3, 2022

Millennial buyers are influencing the shift to a consumerized approach to B2B experiences. We do this by ensuring that the experience that led the buyer completely through the funnel to this stage carries over into the final interaction with sales. Visitor data + content data = a better personalized experience.

Ideal Customer Profiles 59

Ideal Customer Profiles B2B Sales Top of Funnel Account Based Marketing 59

The ROI Guy

AUGUST 24, 2018

This is vital, as today’s buyer doesn’t want a sales pitch, they seek personalized and consultative digital experiences. This means you need to leverage ROI and TCO Calculators, Assessment Tools, Pricing, Sizing and Recommendation Tools to better connect and engage with your prospects and customers.

Marketing Automation Services 45

Marketing Automation Services Lead Scoring Lead Ranking Interactive Marketing 45

Ledger Bennett

JULY 31, 2020

25% of the UK population will experience a mental health problem of some kind each year. This is really personal to me. 20% of the population say they are always or often lonely which increases the likelihood of mortality by 26%. 33% of young people are suffering from mental troubles.

Eloqua 52

Eloqua Paid Search Agency Stats Marketing Automation Services 52

Zoominfo

MAY 9, 2022

Whether your sales team is one person or 100 people, there are limits to how efficient you can get without using modern software solutions. Some prospects will say, ‘Well, we have HubSpot or MailChimp or Pardot or Marketo or Eloqua,’” Maimone says. Why Do You Need a Sales Engagement Platform? It does not exist.”

Marketing Automation Services 130

Marketing Automation Services Buy Enterprise Management Work Management 130

Heinz Marketing

NOVEMBER 26, 2021

Some popular MAPs are Marketo Engage, HubSpot Marketing Hub, Pardot, Act-On, SharpSpring, Eloqua, and more. The robust and constantly updated person/account data within the intelligence platform enables your marketing team to get highly specific with its targeting. Enable sales reps to personalize at scale.

Account Based Marketing 111

Account Based Marketing ABM Sales Management Budget Programs 111

Customer Experience Matrix

JUNE 27, 2013

Price was $600 million, which is roughly in line with the 8x revenue paid for ExactTarget and Eloqua recently. To be more precise, content creation COULD give Adobe an advantage if it very tightly coupled auto-personalized marketing treatments with content creation, but that doesn''t seem to be happening.)

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 120