Content Marketing Institute

MARCH 22, 2018

Marketing automation tools Eloqua and Adobe are used by iQ to automate all the parts and processes of an ongoing content marketing program – from defining key audience segments and third-party overlays to personalizing emails based on content consumption patterns and engagement behaviors. LukeKintigh Click To Tweet. Optimize native ad timing.

Marketing Automation Services 108

Marketing Automation Services Work Management Marketing Management Paid Search Agency 108

Customer Experience Matrix

JULY 22, 2010

This is a natural result of a maturing market, as technology-oriented pioneers are replaced by buyers less likely to research their options in depth. Alterian and SmartFocus are also still independent, but are sold as services via marketing agencies (Alterian) or directly (SmartFocus). Eloqua and Silverpop are the obvious candidates.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Vidyard

NOVEMBER 2, 2017

Video is Becoming More Integrated with Business Systems Integrating video viewing data into marketing automation platforms (MAP) or customer relationship management platforms (CRM) like Salesforce, Marketo, Eloqua, Hubspot, and others enable marketing and sales teams to monitor and track video usage metrics.

Video Marketing 50

Video Marketing Marketing Automation Services Research Account Based Marketing 50

Convince & Convert

APRIL 29, 2012

buy expensive ads in trade publications, sponsor conferences, and publish regular research to get on executive radar screens. ” (note: in fact, this was one of the questions I was asked on a very interesting 25 Content Marketing Challenges Webinar I did last week with Joe Chernov from Eloqua and Chris Baggott from Compendium.

Social Media 167

Social Media Paid Search Agency Resources Budget Programs 167

Ambal's Amusings

DECEMBER 14, 2011

Manticore Technology, Marketo, Eloqua, to name a few). I got a taste for how really difficult it is to understand what these platforms actually do, how they work, what are the cost structures, earlier this year when I was researching them in order to make recommendations to clients.

Budget Programs 100

Budget Programs Content Marketing Marketing Automation Services Work Management 100

Marketing Insider Group

MAY 24, 2012

So marketing leaders, marketers with a clue and the host of consultants and agencies are all talking about how to attract new customers with content. Strategy and Process: Identification of a Head of Content Strategt, such as Joe Chernov (@ jchernov ) at Eloqua, who can set clear objectives, process and measurable KPIs.

Top of Funnel 100

Top of Funnel Advertising Agencies Content Marketing Work Management 100

Webbiquity

JANUARY 12, 2011

Rachel Hunt supplies valuable guidance on how to use social networking, award submissions, guest blogging, speaking opportunities and original research to maximize the impact of PR efforts. contention that “You don’t need a PR agency.&# Good advice even if you do use a PR agency. .&# .&# Go ahead, works for anything.

PR 100

PR Tools Tips Blogger 100

LeadSloth

JUNE 23, 2009

Both activities have traditionally either been done manually in-house, or outsourced to an agency. Lately, most vendors have added features to monitor anonymous traffic your site (the most recent announcements: Pardot , Marketo , Eloqua ). Inbound Marketing is more than just SEO. Those tools are promising, but not mainstream yet.

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Work Management 100

Customer Experience Matrix

MARCH 23, 2011

In fact, the company’s research has found that nearly half its clients do almost no email, using the system instead primarily for sales automation and service. The exceptions are small marketing agencies and business coaches, who form a major segment of successful micro-business marketing automation users.

Work Management 120

Work Management Marketing Automation Services Marketing Management Marketing & Strategy 120

Bluetext

FEBRUARY 8, 2021

Here at Bluetext, as a top brand development agency, we see clients invest a lot of time and money into a rebrand. Trust a digital & email marketing agency to help drive your lead generation tactics across your website, resources, or social media. . Email is one of the most effective channels to cultivate and convert leads.

Paid Content 20

Paid Content Marketing Analytics Tools Paid Search Agency Email Marketing 20

Hubspot

OCTOBER 13, 2014

Oracle buying Vitrue and Eloqua for $1.2B. One way this could play out is how HubSpot’s own marketing agency reseller community developed in the face of similar circumstances. Marketing Agency Community. CMOs complete 57% of their research before contacting agencies. IBM buying CoreMetrics and Unica for $1B.

Work Management 28

Work Management Marketing Management Paid Search Agency Marketing Automation Services 28

Heinz Marketing

AUGUST 3, 2020

We worked at a marketing agency at one point and were the digital group within that marketing agency and ended up growing it to be one of the most awarded agencies in the world. Read the new research report on The State of Predictable Revenue Growth from 6sense and Heinz Marketing. It was helping people, educating them.

Sales Management 117

Sales Management Top of Funnel Paid Search Agency Lead Ranking 117

markempa

AUGUST 4, 2014

A year ago MarketingSherpa, our sister company, did research and found still over 72% of the marketers we surveyed send leads directly to sales without qualifying them. I want to give you a quick example; this is a company that is a collections agency and I am working actually on lining up an interview with their CEO. Steve: Sure!

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Demand Generation Agencies 120

thePoint

MAY 25, 2018

The last external source I will name is market/marketing consultants, but I want to be specific here, because when you look at the B2B Marketing “Agency” landscape, very few of them fit into this category. Qualitative research as you build the initial messaging framework to get input on the customer conversation map.

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

WebMarketCentral

MARCH 24, 2009

Here's some research on how to do that. Among the findings in MarketingSherpa's research: 76% of marketing and PR professionals "agree" or "strongly agree" that social media marketing is changing the way their organizations communicate. technologies." technologies." (If

Social Media 20

Social Media Paid Content Paid Search Agency Web 2.0 20

SnapApp

APRIL 4, 2018

Publishing deep content or big research and following up with outreach to content creators can drive links and mentions. Tracking methods used – The 4 main tracking tools used are Eloqua, Google Analytics, Conductor and Salesforce. Tracking method – Eloqua. . . Inbound Marketing Agency | Managing Director. . .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Convince & Convert

MAY 18, 2012

One, “research” was released by “news organizations” Associated Press and I think it was CNBC if I recall correctly, that purported to show that 46 percent of Americans believe that Facebook is a fad. Eric : Yeah, I was going to ask, I wonder who is the agency of record for GM, for their social stuff.

Paid Content 115

Paid Content Enterprise Management Work Management Marketing Management 115

Online Marketing Institute

NOVEMBER 4, 2010

At our agency, the programs we negotiate for our clients are almost all performance-based, that is: they guarantee a minimum number of leads at a fixed cost. So what is it about some content syndication programs that create leads that sales reps don’t want? You are free to unsubscribe at any time.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

Online Marketing Institute

JULY 31, 2009

I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. I’m gearing up to write a market overview about this space, so hearing from you early in the process will help to shape that research. All thoughts are welcome!

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Litmus

OCTOBER 29, 2020

I worked for an in-house agency for quite a while, over 10 years. And so, it was interesting coming out of that and into more of the agency world. So we’ve got Responsys and then we also have Eloqua. And Eloqua tends to be more on that B2B side. Before Litmus, I worked at an agency, a small agency, but it was.

Creativity 57

Creativity Work Management Paid Search Agency Marketing Management 57

Webbiquity

OCTOBER 27, 2015

Thing is, the core message of most B2B products and services revolves around how a vendor’s offering helps its customers (companies and government agencies) do things better-faster-cheaper. HubSpot , Marketo , Eloqua , Pardot , Genoo , etc.). ; and 3) how exactly does that help the individual business buyer in his or her job?

Enterprise Management 100

Enterprise Management Work Management Marketing Management Marketing Automation Services 100

Webbiquity

JUNE 14, 2011

Last week’s Online Marketing Summi t in Minneapolis drew an intense crowd of local agency and corporate attendees focused on learning the latest strategies for SEO and search, conversion rate optimization (CRO), QR codes, PPC, social video marketing, integrated analytics, social media measurement and more. Steve Woods , Eloqua.

DemandBase 100

DemandBase Eloqua Marketing Automation Services Work Management 100

Single Grain

MAY 31, 2023

Market Research: Market research surveys, focus groups, and interviews can provide insights into consumer preferences, purchasing habits, brand perception, and market trends. Marketers can use this data to optimize website performance, understand user journeys, and identify areas for improvement.

Marketing AI 52

Marketing AI Advertising Agencies Lead Ranking Marketing Automation Services 52

Marketing Insider Group

JUNE 19, 2012

She also cites 2 separate sources that researched the subject and found that un-gated content is 20 to 50 times more likely to be downloaded. Value: is it a 20 page research brief or a 400-word blog post? Think about that: instead of getting 2,000 downloads of your whitepaper, you could get 100,000!

Lead Generation 100

Lead Generation Lead Scoring Lead Ranking Demand Generation Agencies 100

Heinz Marketing

JANUARY 25, 2021

Read the new research report on marketing’s role in the boardroom from Drift, G2 and Heinz Marketing. There are other ABM employers out there and there are other agencies out there, right? And in some cases, we’ve had a few agencies come and say, “We’ll work exclusively with you.” How do they do it?

Sales Management 89

Sales Management Top of Funnel Advertising Agencies Paid Search Agency 89

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Velocity Partners

NOVEMBER 13, 2018

That’s why so many marketing agencies try to turn even the most trivial client challenge into an opportunity to re-brand the whole damn company. Again, most marketing agencies would leap at this kind of project. Oddly, in the then-emerging marketing automation category, both of the leaders—Eloqua and Marketo—suffered from this.

Brand Identity 67

Brand Identity Branding B2B Work Management 67

OutboundView

SEPTEMBER 20, 2018

Customer Research . This is just a starting point, not where your research should end. Account-Based Research – What are key strategic priorities for the accounts you’re targeting? Account-based research gives you an extra level of targeting above and beyond company size, revenue, and industry. Customer Profile.

Paid Content 34

Paid Content Sales Management Enterprise Management Work Management 34

LeadSloth

JANUARY 12, 2010

Megan Heuer , Research Director, SiriusDecisions. Steve Woods , CTO, Eloqua. Resurgence of the Agency: Marketing departments have been trying to go it alone and do their own thing. Megan Heuer, Research Director, SiriusDecisions ( @megheuer ). Steve Woods, CTO, Eloqua ( @stevewoods ).

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Hubspot

AUGUST 21, 2012

It's clear from the first read that each post Intercom creates is thoroughly researched and aims to resolve a tangible business question. The inbound marketing agency covers mainly how-to topics, largely sought after by their prospective customers. Eloqua's Amazing Infographics. Visual Content.

Paid Search Agency 28

Paid Search Agency Companies Work Management Eloqua 28

Hubspot

JANUARY 15, 2013

The importance of lead-capture forms means you can sift through quite a lot of research on exactly what information to ask for on your lead generation forms. And after two years researching landing pages, I have spent a lot of time knee deep in these statistics. Whether they work at a marketing agency. Company name. Website URL.

Landing Pages 28

Landing Pages Lead Gen Paid Search Agency Top of Funnel 28

SnapApp

DECEMBER 14, 2016

According to our research, print may have hit bottom. Do your research, find out what your competitors are doing and what they’re not doing. I'd pick original research, personalization and interactivity. Why: Not sure it's exactly a trend, but there's nothing quite like original research. Joe Pulizzi. Back to top.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Convince & Convert

JULY 15, 2016

All the research shows that marketers are creating more content than ever, both B2B and B2C, but how do you actually get that content to perform. We do all the big ones, but certainly the most popular ones these days–Marketo, Eloqua, HubSpot, Pardot, Act-On, Salesforce, you name it. Look, so many of us are making content.

Top of Funnel 102

Top of Funnel Marketing Automation Services Advertising Funnels Content 102

Martech

FEBRUARY 25, 2022

Founded in 1999, London-based dotdigital began as a digital agency and has evolved to serve marketing and communications professionals with its Engagement Cloud. Oracle Eloqua. A graphic showing the Oracle Eloqua platform (via Oracle). Dotdigital. A screenshot of Dotdigital’s platform (via Dotdigital). Target customers.

Marketing Automation Services 117

Marketing Automation Services Enterprise Management Work Management Marketing Management 117

Metadata

FEBRUARY 16, 2021

And we’ve obviously been able to get and keep the attention of the senior sales leaders there, to very repeatable analysts like constellation research, just today, the day that we’re recording this, they recognized us on their list of best enterprise software whatever company of the year. He founded Eloqua.

Enterprise Management 52

Enterprise Management Paid Content Sales Management Work Management 52