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11 Indispensable B2B MarTech Solutions Cybersecurity Marketers Actually Use

KoMarketing Associates

From MarTech tools for SEO to tracking the sales cycle, we’ve asked expert cybersecurity marketers what their most indispensable solution currently is and compiled them in this list. Semrush remains a very popular platform within the SEO community. It has proven to be a great way to increase efficiency and transparency.

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Hosted Landing Pages vs. Embedded Forms

The Point

A client asks: “Should we be hosting our campaign landing pages in Marketo? We’ve always hosted them on our main site and simply embedded Marketo forms. This question comes up all the time in client work, and not just with Marketo customers. Is there a big advantage to hosting them separately?”. Effectiveness. Design Capability.

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Did martech break B2B marketing?

Martech

New sub-niches cropped up in the marketing discipline, around the ecosystems of marketing automation tools like Eloqua, Marketo and eventually HubSpot. We built the pipes to facilitate efficient pipeline generation. Efficiency. SEO is atrophying. For a while, all was well in B2B marketing. Drive more. Selling at scale.

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Technical vs. Engagement SEO: The What, Why, and How of Modern SEO

Adobe Experience Cloud Blog

An effective SEO strategy leads to increased organic traffic, more qualified leads, better brand awareness, and—ultimately—increased revenue. If your SEO program isn’t providing all of these benefits, you may be allocating too much time to the wrong tasks. Because SEO has changed a lot in recent years.

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AI-powered martech releases and news: March 28

Martech

Zorang’s ContentHubGPT for Walmart Marketplace lets Walmart Marketplace sellers create SEO-optimized, story-like descriptions for their product content. Twilio’s Twilio Flex has two new programs: Unified Profiles and Agent Copilot.

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Building a future-ready marketing operations team

Martech

What kind of team did she need to ensure that AI was managed effectively, efficiently, and ethically? Her goal for the year was to execute efficiently with a smaller team while generating the MROI she knew the business needed. SEM and SEO experts have in-depth product knowledge and are dedicated to specific product lines.

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AI in marketing: How to balance automation and the human touch

Martech

For example: Marketing automation Platforms like HubSpot, Constant Contact, Marketo and others have opened all sorts of possibilities for marketers. Engage in SEO so you know which terms you can rank for versus which terms you’ll need to bid on and which terms are a waste of time. Distrust but verify. Take a more holistic approach.