SmartBug Media

DECEMBER 29, 2020

If you’re struggling to make the most of your Marketo account, your desire to move to HubSpot can feel even more prevalent—and more desperate. However, some companies are better off staying with Marketo. As far as marketing automation platforms go, Marketo is no slouch. Marketo Might Be. Why Switch? Rebuilding Takes Time.

Marketo 59

Marketo Hubspot Marketing Automation Services Advertising Agencies 59

Martech

AUGUST 4, 2023

Marketo released a native function for creating visualizations of Smart Campaigns. The feature, Engagement Map, lets users explain how smart campaigns work more efficiently. Engagement Map is a game changer for Marketo users: Visuals are worth a thousand words when you’re trying to explain campaign details. Why we care.

Marketo 98

Marketo API Display Verticals 98

Vidyard

SEPTEMBER 18, 2019

Expanded partnership helps Marketo Engage customers personalize their marketing experiences and drive greater audience engagement through the power of video content and video analytics. This means working with one trusted advisor to build a holistic marketing solution that includes video.

Marketo 65

Marketo Lead Ranking Lead Scoring Analytics 65

Martech

DECEMBER 6, 2023

The aim is to distinguish efficient channels for messaging customers and eliminate the waste of those channels that are ineffective. A pixel to track campaign efficiency. The pixel can be deployed on digital campaigns run on platforms including Demandbase, Google, HubSpot, Marketo, Microsoft and Outreach.

Campaigns 111

Campaigns Account Based Marketing B2B DemandBase 111

Conversica

MARCH 19, 2019

We were happy to recently be named Technology Partner of the Year by Marketo. This recognition resulted from our AI Assistant technology integration with Marketo. This Conversica-Marketo integration leverages the synergies between marketing automation and conversational AI to drive high-efficiency sales lead follow-up.

Marketo 40

Marketo Advertising Agencies Marketing Automation Services Marketing Management 40

The Point

JUNE 14, 2011

A client confessed recently that one of the reasons his company had selected Marketo as a marketing automation provider was because he was so impressed by their marketing. Quite apart from the merits of their technology, Marketo does indeed have a reputation for (to borrow a time-worn phrase): eating their own dog food.

Marketo 100

Marketo Email Campaigns Campaigns Advertising Agencies 100

Conversica

FEBRUARY 26, 2019

Leader in Conversational Artificial Intelligence Recognized for Powerful Integration with Marketo to Drive Marketing Programs and Sales Opportunities. a leader in conversational artificial intelligence (AI) for business, today announced that it has been named Technology Partner of the Year by Marketo, an Adobe company.

Marketo 40

Marketo Advertising Agencies Marketing AI Marketing Management 40

Perkuto

NOVEMBER 24, 2020

What a difference a few months and a major world event make. We started 2020 with a talent gap transitioning to hiring freezes. We’ve morphed from an ever-increasing flow of campaign requests to campaign adjustments, accelerated timelines, and execution urgency. 2020 was indeed the perfect storm.

Efficiency 103

Efficiency Urgency Marketing Marketing Resources 103

Customer Experience Matrix

NOVEMBER 19, 2010

Summary: Public data gives some insights into Marketo's financial history and prospects. Here’s a bit more on this week's $25 million investment in Marketo : a piece in VentureWire quotes revenue for Markteo as $4.5 But Marketo itself says the reported figures are indeed active clients and I've no basis to doubt them.

Marketo 120

Marketo Enterprise Management Marketing Automation Services Marketing Management 120

Martech

FEBRUARY 8, 2024

New sub-niches cropped up in the marketing discipline, around the ecosystems of marketing automation tools like Eloqua, Marketo and eventually HubSpot. We built the pipes to facilitate efficient pipeline generation. Efficiency. Marketing automation brought us innovation and efficiency at an exponential level 18 years ago.

Marketing AI 129

Marketing AI Lead Ranking Ideal Customer Profiles B2B Marketing 129

Vidyard

SEPTEMBER 18, 2019

Expanded partnership helps Marketo Engage customers personalize their marketing experiences and drive greater audience engagement through the power of video content and video analytics. We’re thrilled to partner with Adobe to bring video hosting and analytics to organizations of every size that depend on Marketo Engage.

Marketo 50

Marketo Lead Ranking Lead Scoring Analytics 50

Televerde

APRIL 11, 2023

This was exactly where our client, Marketo, saw themselves. Outbound marketing was entirely new territory for Marketo, so they needed an end-to-end solution for ultimate support. When Televerde worked alongside Marketo, we began by cleaning and updating their database. Receive executive support.

Demand Generation Agencies 98

Demand Generation Agencies Demand Marketing AI Advertising Agencies 98

Leadspace

JUNE 9, 2016

It’s been a few weeks since the announcement of the Marketo acquisition by Vista Equity Partners. For Marketo, the acquisition reflects that the underlying value of the platform had been discounted by the market, given the 60%-plus premium Vista paid over the price even a month ago. Marketo’s Future Remains Bright.

Marketo 48

Marketo Acquisitions Marketing Automation Services B2B 48

The Point

JANUARY 21, 2020

A client asks: “Should we be hosting our campaign landing pages in Marketo? We’ve always hosted them on our main site and simply embedded Marketo forms. This question comes up all the time in client work, and not just with Marketo customers. Is there a big advantage to hosting them separately?”. Effectiveness. Design Capability.

Landing Pages 147

Landing Pages Industry CMS Marketing Automation Services Marketo 147

Martech

NOVEMBER 4, 2022

Marketo’s Dynamic Chat updates were aimed at improving user experience — from minor updates like automating meeting links within calendar invites to more major updates like allowing new data types to use more fields. It’s also a time saver for Marketo admins and sales reps. Previous chatbot enhancements are here.

Lead Ranking 129

Lead Ranking Lead Scoring Marketo Paid Search Agency 129

SnapApp

MAY 16, 2018

Well have no fear, lonely marketing ops manager, we’ve got 10 hacks to help you optimize your Marketo instance to stay ahead of the curve and make your ops life less stressful. Using static lists in Marketo is invaluable on weeks where we have a lot of different email promotions occuring. Utilize the power of a static list.

Marketo 48

Marketo Top of Funnel Planning Marketing Automation Services 48

Leadspace

SEPTEMBER 15, 2016

Exciting news this week from Marketo for all you account-based marketing buffs out there. The marketing automation giant officially launched Marketo ABM on Tuesday, four months after it was first announced. Leadspace is a proud partner of Marketo ABM, which raises the bar for account-based marketing and predictive analytics.

Account Based Marketing 48

Account Based Marketing ABM Marketo Analytics 48

SnapApp

MAY 16, 2018

Well have no fear, lonely marketing ops manager, we’ve got 10 hacks to help you optimize your Marketo instance to stay ahead of the curve and make your ops life less stressful. . Using static lists in Marketo is invaluable on weeks where we have a lot of different email promotions occuring. Utilize the power of a static list.

Marketo 48

Marketo Top of Funnel Planning Marketing Automation Services 48

ANNUITAS

MAY 24, 2011

We recently had the opportunity to connect with Jon Miller, Vice President of Marketing and Co-Founder of Marketo. Jon leads strategy and execution for all aspects of Marketo’s hyper-efficient demand center (powered by Marketo’s solution, of course). Marketo continues to experience tremendous growth.

Marketo 100

Marketo Marketing Automation Services Work Management Marketing Management 100

Adobe Experience Cloud Blog

JUNE 19, 2020

With our Predictive Audiences capability coming soon, Marketo Engage is transforming this fundamental piece of marketing in the most powerful way – through artificial intelligence. It also takes the manual effort and guesswork out of the equation – bringing a new level of efficiency to audience segmentation and targeting. And, voila!

Marketing AI 174

Marketing AI Segmentation Marketo B2B Thought Leadership 174

Martech

JANUARY 22, 2024

Setting up your agency partner for success from the beginning yields efficient spend and improved outcomes for business objectives. Your client’s RevOps team defines the success you are looking to drive, focusing on enhancing sales efficiency, refining processes and maximizing revenue generation. In your inbox.

Ideal Customer Profiles 111

Ideal Customer Profiles Paid Search Agency Advertising Agencies Ad Agencies 111

KoMarketing Associates

JANUARY 19, 2022

It has proven to be a great way to increase efficiency and transparency. Marketing Automation Platforms Like Marketo and Pardot. Marketing automation platforms (MAPs) can allow marketers to automate certain tasks, such as social media posting, for increased efficiency and a better customer experience. LinkedIn , Twitter.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

SnapApp

MARCH 16, 2015

The team here at SnapApp is thrilled to announce we’ve been named a finalist for the Marketo Revvies Awards in the LaunchPoint Innovator category. The LaunchPoint Innovator award recognizes the Marketo LaunchPoint partner who invested deeply in building an innovative solution on Marketo’s open platform. .

Marketo 48

Marketo Top of Funnel Landing Pages Ideal Customer Profiles 48

LeadSloth

AUGUST 30, 2009

They are also increased efficiency. But let’s first take a look at efficiency and cost savings. Marketing Automation & Efficiency. Especially large organizations often talk about efficiency increases as a result of marketing automation. Please explain to me the real and measurable benefit of efficiency gains.

Marketing Automation Services 100

Marketing Automation Services Efficiency Marketing Automation Marketing Qualified Leads 100

Martech

DECEMBER 6, 2021

Frameworks will help your MOPs team produce predictable outcomes, which in part, allows your team to work more efficiently. E – Efficient. Are there any tools that could help your team work more efficiently? Take a look at this chart from AIHR Academy : Conduct a mini-audit of your Marketo instance.

Resources 105

Resources Lead Ranking Lead Scoring Advertising Agencies 105

SmartBug Media

APRIL 14, 2021

Each quarter, Marketo rolls out a release including product enhancements, additional features, bug fixes, and more. So what did the Q1 release include, and how can it help Marketo users? Marketo Q1 Releases: Overview. As part of the Q1 release, Marketo updated a feature to support their new UI. Landing Pages and Forms.

Marketo 98

Marketo Multi-Channel Marketing Automation Services API 98

Adobe Experience Cloud Blog

OCTOBER 21, 2020

This meant we could take advantage of decreased ad costs to boost awareness of our offering, empowered with our Marketo Engage solution. That’s a lot of work for a marketing team of three, but we managed it with speed and confidence with Marketo Engage. Tip 2: Respond to customer needs. Tip 3: Always maintain sales alignment.

Lead Nurturing 174

Lead Nurturing Sales Qualified Leads Lead Ranking Lead Scoring 174

Martech

MARCH 3, 2022

The 2022 Marketo Engage User Study, conducted in partnership with Adobe, found that only 17.7% of Marketo users are currently integrating iPaaS with their Marketo instance. Of Marketo users currently integrating iPaaS with Marketo, 44% are using Workato. We predict increased adoption in the coming year.

Enterprise Management 98

Enterprise Management Automation Co-Registration Marketing Management 98

SmartBug Media

APRIL 27, 2020

Marketo can do just about anything: Personalize emails? This month, we asked Marketo’s 2020 Champion Class about their favorite features in Marketo. Here are the experts’ top Marketo features, in their own words. In another scenario, we use progressive profiling on our Marketo forms to capture information over time.

Features 98

Features Marketo API Enterprise Management 98

SalesIntel

DECEMBER 6, 2023

These tools can help sales teams to be more efficient and effective in their work, allowing them to close more deals and increase revenue. These tools can also help sales teams prioritize leads and streamline communication with prospects and customers, leading to more effective and efficient sales efforts. Why Use Sales Tools?

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Martech

NOVEMBER 8, 2023

Marketing automation programs (MAPs) help marketers speed up processes and increase efficiency. This helps you understand what new things are coming down the pike from a functionality standpoint inside your tech platforms, whether that’s Salesforce or Marketo, or you’re using HubSpot or any of those programs,” said Schwanke.

Marketing Automation Services 116

Marketing Automation Services Marketing Automation Automation Tips 116

Adobe Experience Cloud Blog

MARCH 25, 2020

Marketing automation has played a significant role in making our time at work more efficient. Some companies are taking advantage of this efficiency to offer employees more personal time. What once took days now takes hours, and what once took hours now takes minutes. Projects are completed faster and with greater focus.

Marketing Automation Services 147

Marketing Automation Services Marketing Automation Automation Work Management 147

SnapApp

AUGUST 25, 2014

Find out in a joint SnapApp and Marketo webinar. Score and route leads more efficiently and effectively through marketing automation and engaging content. Discover how leveraging SnapApp and Marketo can help you deliver the right experience, to the right person at the right time. . . What’s their secret?

Top of Funnel 48

Top of Funnel Marketo Webinar Metrics Lead Scoring 48

Martech

MARCH 28, 2024

Conversica’s Conversational AI solution now integrates into platforms such as Salesforce Marketing Cloud, Adobe Marketo, Oracle Eloqua, Hubspot Marketing Hub and Microsoft Dynamics 365 Marketing. Twilio’s Twilio Flex has two new programs: Unified Profiles and Agent Copilot.

Marketing AI 58

Marketing AI Marketing Management Marketing Analytics Tools Eloqua 58

Marketing Insider Group

DECEMBER 28, 2020

It’s a broad category of tools that leverage technology to help organizations meet their goals and gain efficiencies. What Is MarTech? MarTech is the combination of marketing and technology. These platforms enable better content workflows, simplify campaigns, collect and analyze data, and automate certain tasks. SharpSpring. ActiveCampaign.

Enterprise Management 363

Enterprise Management Marketing Automation Services Marketing AI Work Management 363

Engagio

SEPTEMBER 29, 2023

In my time at Marketo I found that I could generate 50% more qualified sales leads at 33% lower cost by nurturing my not-yet-ready-to-buy prospects. The Rise of SDRs in Lead Nurturing SDRs are essential for efficient pipeline generation.

Lead Nurturing 133

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 133

Marketing Insider Group

DECEMBER 10, 2020

Examples of MAPs that you may consider include: Marketo. eRFP platforms allow you to manage the venue bid process more efficiently, and also allows for seamless communication with properties. Technology is available to manage this process more efficiently. ActiveCampaign. Salesforce. Event Experience. Accommodation and Travel.

Marketing Automation Services 344

Marketing Automation Services Marketing Management Planning Process 344