Biznology

JULY 27, 2016

The impact of the game on brick-and-mortar businesses is exciting, but I find the implications for marketing — and especially storytelling — even more fascinating. The way I see it, Pokémon Go is the first real viral success of augmented and virtual reality. What Pokémon Go says about the Future of Storytelling. Like this post?

Storytelling 80

Storytelling Viral Marketing Public Relations Mobile Marketing 80

Walker Sands

OCTOBER 23, 2019

To help get you started, here are some key takeaways from the book on how to effectively harness social influence and word-of-mouth to create viral content. “Contagious” shares key attributes your content needs in order for it to be rapidly talked about and shared. Find Inner Remarkability.

Viral Marketing 40

Viral Marketing Tips Word of Mouth Content 40

Contently

APRIL 16, 2020

Great content requires great reporters and storytellers. GE Reports is helmed by Tomas Kellner, a former editor at Forbes who is now GE’s chief storyteller. Its content is so good that it often goes viral on Reddit. Moments like this one are why we exist,” Kellner wrote in another post.

Marketing Report 182

Marketing Report Storytelling Content Marketing Press 182

Marketing Insider Group

DECEMBER 17, 2019

Try piggybacking on one of the latest pop culture or internet trends to get more attention to your campaign – you might even go viral! Use the power of storytelling to reach the people you’re ultimately marketing to. Harness the Power of Storytelling and Emotions. Experiment, Be Creative, and Don’t Take Yourself Too Seriously.

Tactics 269

Tactics B2B Marketing Work Management Planning 269

CoSchedule

JANUARY 27, 2023

Red Bull’s Viral Live Event Campaign Red Bull puts a lot of upfront work into their social media marketing. The live event became a viral buzz, bringing in 100 million playbacks — proving that well-thought-out social media campaigns deliver long-term results. The take-home message? The takeaways?

Social Media 126

Social Media Social Marketing Examples Planning 126

ClearVoice

FEBRUARY 2, 2024

Your content —and brand — go viral. Going viral pays. It may not be a coincidence that Kraft Heinz (KHC), the parent company of Haynes Baked Beans, saw a 15 percent jump in its stock price as the ad went viral after its release in December 2013. Combining analytics with creative storytelling paid off.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

DiscoverOrg

MARCH 15, 2017

We all should know by now the power of storytelling in business. In reading everything I can find about business storytelling – my two favorites being “Tell To Win” by Peter Guber and “Measures of Story” by K. Story is woven into the fabric of our lives, and we’re richer because of it. Of course they do, and then some.

Account Based Marketing 204

Account Based Marketing Video Marketing Storytelling Paid Search Agency 204

Marketing Insider Group

AUGUST 7, 2020

Here are the 10 infographics we feel most effectively combine originality in design while bringing clarity to numbers and recognition to the brands who’ve created them. This one might be the most viral infographic of 2015. But making a good infographic isn’t easy. Kind of like domes. The New York Times : What 2000 Calories Looks Like.

Content Marketing 334

Content Marketing Work Management Content Marketing Management 334

Martech Advisor

JANUARY 3, 2020

Social media marketing presents a plethora of opportunities to effectively connect with audiences, and offers practical ways to optimize branding, lead generation, conversions, sales, and much more. Tips on content writing with storytelling and emotion. This book helps you learn exactly how to do that. Easy grammar and usage rules.

Social Media 135

Social Media Social Marketing Media Planning 135

Bluetext

MARCH 19, 2024

TikTok Trends and Challenges Stay abreast of trending topics and challenges on TikTok to capitalize on viral content opportunities. Experiment with creative storytelling formats, catchy music, and engaging visual effects to resonate with the platform’s youthful audience.

Social Media 44

Social Media Linkedin Thought Leadership Media 44

Hubspot

MAY 29, 2020

However, grassroots marketing can actually be cost-effective and achievable for any brand. Grassroots marketing is similar to viral marketing because the goal is to create content that your audience wants to share. Focus on storytelling. In 2014, the ALS ice bucket challenge went viral. Start hyperlocal.

Examples 101

Examples Campaigns Word of Mouth Paid Search Agency 101

Martech Advisor

JANUARY 24, 2020

Content marketing is a vast discipline under digital marketing that consists of strategizing, writing, storytelling, distributing content, analyzing results, and a little bit of search engine optimization (SEO) and design. The course curriculum covers the basics of blogging and storytelling. relatability, novelty, tension, and fluency.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Webbiquity

AUGUST 2, 2018

They were hired to create socially engaging posts designed to elevate brand reach, skyrocket shareability, and go viral. If it were possible for a marketer to wave a magic wand to make social media content go viral, someone would have figured out how to do it, monetized the solution, and bought a small Croatian island with their profits.

Social Media 144

Social Media Media Marketing Management Allocation 144

ClearVoice

FEBRUARY 15, 2020

He was just named in Forbes 30 under 30 for marketing and advertising and, yes, effective storytelling. Approaching his topic like an Investigator, Jon wrote a viral post for Forbes, The Uberpreneur: How An Uber Driver Makes $252,000 A Year. lorihil @EveryVowel #storytelling #freelancing Click To Tweet.

Storytelling 78

Storytelling Viral Marketing Stats Class 78

SocialPilot

FEBRUARY 11, 2024

Review influencers’ past collaborations’ impact and success metrics, gauging effectiveness. These tools can analyze vast amounts of data, including consumer behavior, trending topics, and competitive content, to generate insights that inform a more effective content strategy. That’s not all. What’s the buzz?

Sales Management 87

Sales Management ROI Planning Work Management 87

Sprout Social

AUGUST 3, 2023

As a result, social media has become just as important for building brand awareness as fostering community, and it requires authentic storytelling and curating a unique voice to stand out. Audience preferences for storytelling in marketing More time at home and on their phones also meant audiences were wanting for more entertainment.

Social Media 89

Social Media Media Content Storytelling 89

Lead Forensics

JANUARY 26, 2024

So too is Hotmail, who added a simple line to their emails “…get your free email at Hotmail” and saw their product go viral and quickly spread. You constantly need to look at things like key performance indicators (KPIs), viral coefficients, multivariate testing, CACs, LTVs, and whatever else is key in your field.

Multivariate analysis 52

Multivariate analysis Marketing AI Viral Marketing B2B 52

Convince & Convert

FEBRUARY 22, 2016

Eric works with companies who seek to create viral, humorous content, and surprise their consumer base with a laugh. Eric joins us to illuminate the effect comedy can have on viral social media stories, and to share some tips that will help business leaders implement this humor in their own business stories. In This Episode.

Advertising Agencies 109

Advertising Agencies Viral Marketing Storytelling Business 109

Heinz Marketing

MAY 22, 2023

B2C videos typically focus on emotional storytelling, entertainment, and capturing consumers’ attention within a shorter time frame while making a lasting impression. The main objective is to drive immediate sales and create brand loyalty.

B2B Marketing 110

B2B Marketing Video Marketing B2B Thought Leadership B2B 110

Webbiquity

AUGUST 20, 2019

Some might even say that infographics are too common—to the point they’ve been good-naturedly mocked by infographics about infographics So are they even effective anymore? They also make for excellent shareable content, with the potential to become viral. Yes, they are. What Happened to Infographics?

Content Marketing 219

Content Marketing Content High Quality Lead Mobile Marketing 219

Content Standard

JUNE 30, 2016

Brandon Stanton has created Humans of New York with the perfect recipe for digital storytelling. HONY has truly taken digital storytelling to a level all marketers should strive to achieve. No complicated animations or special effects. He’s not a recognizable celebrity, and he’s not pushing product.

Storytelling 64

Storytelling Marketing & Strategy Social Media Facebook 64

Oktopost

JUNE 14, 2021

In this post, we hope to clearly define both practices and showcase how they can be used in tandem for the best possible effects. It’s geared towards increasing brand familiarity and brand storytelling , curating brand introductions to new potential customers, as well as highlighting why your service or product is essential and unique. .

Demand Generation Agencies 146

Demand Generation Agencies Demand Generation Lead Generation Paid Content 146

ClearVoice

MAY 15, 2020

Part of it is our love of storytelling; part of it is the personal and emotional connection that forms when we watch people talking directly to us. Especially when marketing budgets are shrinking due to the effects COVID-19 has had on revenue generation. Are you better off producing short, animated “How-to” videos?

Marketing Budget 59

Marketing Budget Video Marketing Marketing & Strategy Marketing Strategy 59

Content Marketing Institute

JUNE 8, 2018

While there are a multitude of ways to create truly memorable and compelling content, I believe documentary storytelling has amazing potential, partly because I see so few brands using the format well. Why is the series effective? HANDPICKED RELATED CONTENT: Video Storytelling Secrets From an Award-Winning Series.

Storytelling 98

Storytelling Content Viral Marketing Video Marketing 98

Martech

FEBRUARY 22, 2023

TikTok is well-known for viral videos (remember the longboarder sipping cranberry juice and lip-synching “Dreams” by Fleetwood Mac?), TikTok is a storytelling engine Video content has been the number one consumed media globally for several years. ad campaigns and creator marketing activations.

B2B Marketing 115

B2B Marketing B2B Enterprise Management Paid Search Agency 115

Marketing Insider Group

SEPTEMBER 1, 2020

It’s essential for compelling brand storytelling. Although the Collins video is probably the Williams twins ’ most viral piece of content, surprise is the one essential ingredient that runs through every video they produce. The brand storytelling lessons I learned from this song go well beyond Collins’ personal hero’s journey.

Storytelling 329

Storytelling Brand Identity Branding Marketing Agencies 2 329

Oktopost

AUGUST 26, 2019

If you want your video endeavors to be effective, the first thing you need to do is map out a B2B video marketing strategy. Video lends itself to emotional storytelling so why not leverage the medium’s strengths to create a testimonial that will set you apart: Video Production Tips. Video works and is reaching them, too.

B2B Marketing 112

B2B Marketing Top of Funnel Video Marketing Marketing & Strategy 112

ClearVoice

SEPTEMBER 1, 2023

This could be compelling storytelling, relatable situations, humor, fear, joy, or nostalgia. Emotional contagion can contribute to the virality and shareability of content, amplifying its impact. Tell Stories Storytelling is a powerful tool for evoking emotions. Strong emotions make a brand or product memorable and relatable.

Tips 52

Tips Planning Trigger Marketing Peer-to-peer 52

Content Standard

MAY 15, 2019

Given the unique economic factors at play, it helps to look at nonprofit content marketing examples from organizations with a proven ability for engaging current and prospective donors through a multi-faceted approach to storytelling and donor activation. Story-Centric Email Campaigns.

Top of Funnel 111

Top of Funnel Peer-to-peer Content Marketing Planning 111

The Effective Marketer

JULY 12, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Presenting Effective Charts Are your impressive charts effective? Was the last trade show really effective? Was the last trade show really effective? Stop doing charts in Excel.

Effectiveness 100

Effectiveness Enterprise Management Planning Work Management 100

Hubspot

APRIL 17, 2019

What we’ve discovered at HubSpot is that an effective video hook visually engages viewers and previews the video’s core message. In the neuroscience field, researchers have proven that storytelling is the best way to capture people’s attention, bake information into their memories, and resonate emotionally with them. Tell stories.

Video Marketing 78

Video Marketing Tips Viral Marketing Lead Ranking 78

ClearVoice

DECEMBER 27, 2021

Influencer marketing emerged on the scene just under a decade ago — is it still effective in 2021? Here are some examples of riveting influencer campaigns of 2021, along with highlights of the campaign: Chipotle : The brand launched a Chipotle Creator Class of 15 influencers, including viral TikTok creators, to promote Chipotle to the masses.

Marketing AI 98

Marketing AI Content Marketing Planning Aggregators 98

Onalytica B2B

NOVEMBER 15, 2018

In order to effectively do this, follow these 4 steps: Step 1: Map your influencers. In order to effectively connect your employees to relevant influencers, it is important to understand the different kind of influencer personas. Present on most social platforms with large audiences with the ability to share content and make it viral.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Circle Studio

MARCH 12, 2020

Author Jacob Morgan argues that many companies have been focused on the effect (engagement) and not the cause (experience). The book focuses on the concepts of “Agile” and demonstrates how marketing can leverage the approach of software development to become more effective. Building a StoryBrand.

Work Management 78

Work Management Marketing Management B2B Marketing Marketing Analytics Tools 78

Brightedge

MAY 16, 2021

Storytelling is the focus of so many marketing books and assets in recent years that it is impossible to ignore; it's like a tidal wave washing over drab beaches cluttered with pale, self-promoting, feature-based marketing. Thomson is a good, young writer and fine storyteller, and he has put together a useful treatise on a nebulous topic.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Outgrow

NOVEMBER 30, 2022

Building a robust video marketing strategy is a powerful way for businesses to engage their audience through visual storytelling. Video has clearly grown as a marketing strategy due to its effectiveness in increasing brand awareness and sales. How to Create an Effective Video Marketing Strategy? Image Source ).

Marketing Budget 138

Marketing Budget Video Marketing Marketing Strategy Marketing & Strategy 138

Martech Advisor

DECEMBER 19, 2019

There are a few social media campaigns that go viral and make a real impact on society. Create a Domino Effect a.k.a. Hosting contests or giveaways through an influencer is an effective way to build a community. Umeå Energi's Living With Lag Campaign Demonstrated its Broadband's Effectiveness.

Social Media 118

Social Media Campaigns Media Top of Funnel 118