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Why are SIC and NAICS Codes Important to Marketing?

Leadspace

The most reliable way to identify a company is with SIC or NAICS codes. . Most marketers don’t understand why these codes are so much more than just a random assortment of numbers–however, a majority of business databases and other research tools use these codes to classify and organize industries. industries. Fun stuff, right?

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Research Strongly Supports Shifting to a “Converged Growth,” B2B Go-to-Market Organizational Model, Led by a Chief Growth Officer

ANNUITAS

This new organizational model represents a complete rethink of traditional B2B sales, marketing and customer service roles, with blended teams, organized around stewardship of customer journey phases. My most recent blog posts have proposed a new approach for B2B go-to-market teams — a Converged Growth organizational model.

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Best Social Media Platform for B2B Marketing: Can Twitter Stay #2?

Webbiquity

Marketing leaders and their CEOs understand that it’s an efficient and effective way to get out their message.” Finally, there’s my recent experiment to gauge organic engagement (or lack thereof) on Twitter. ” No mention of Twitter. The exodus ticked up in 2015 and began to accelerate in 2017.

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Is the Role of the B2B CMO Past Its Prime? Or Is It Just in Need of Some Re-positioning around Go-to-market Leadership?

ANNUITAS

There is perhaps no more challenging role in the C-suite than that of the Chief Marketing Officer (CMO) within a B2B organization. The way many CMOs (and the CEOs who hire them) define the scope of the role, how they rationalize their organization and programs and the skill set they seek out to fill the role … are all fundamentally flawed.

CMO 147
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Building the A-Grade Sales Team

Lead Forensics

TIP: Top up your call preparation by using Lead Forensics Visitor Tool to understand key details about prospects that have visited your website including, turnover, SIC code, company size, location and more. How can you relate to your prospect? Did they check out pricing or read a blog post?

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Synthetic Identity Fraud: Prevention & Detection Tips

Webbiquity

The bad actors who steal accounts are frequently patient and well organized. One way that SEON effectively fights synthetic identity fraud is by using OSINT techniques for fraud prevention. He has been in the writing industry (sic) for three years and has managed to write hundreds of SEO-optimized articles.

Tips 136
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B2B ABM: Seven Sales & Marketing Tips for 2017 - Tip #2 Should Marketing and Sales Agree on the Definition of a Lead?

ViewPoint

If your ultimate goal is to identify well-qualified opportunities where your solution stands an excellent chance of being selected by your prospect if you implement a thoughtful and effective sales strategy, then a more sophisticated qualification process is called for.”. Firmographics (revenue, # of employees, # of locations…).