Marketing Insider Group

JULY 1, 2010

Tips for Creating a Successful Social Media Campaign These tips will help guide you through the pre-launch, launch and maintenance phases of your social media campaign. 10 Common Social Media Mistakes to Avoid Learn from these missteps so that you can avoid making one of the top 10 common social media mistakes.

Social Media 100

Social Media Resources Media Web 2.0 100

Marketing Insider Group

MAY 18, 2010

Be sure to check out these tips for creating a successful Social Media marketing campaign. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Augmented Reality For B2B Marketing in 2011?"

Social Media 100

Social Media Social Marketing B2B Marketing Paid Search Agency 100

Marketing Insider Group

OCTOBER 5, 2010

This also brings marketers into the dicussion around real value created for the organization. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Augmented Reality For B2B Marketing in 2011?"

Paid Search Agency 100

Paid Search Agency Planning Lead Qualification Web 2.0 100

Marketing Insider Group

AUGUST 26, 2010

Share: Read more from Social Media B2B Marketing , Social Media Click here to cancel reply. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Augmented Reality For B2B Marketing in 2011?"

Social Media 100

Social Media Resources Media Web 2.0 100

Marketing Insider Group

OCTOBER 19, 2010

And I agree with Craig Rosenberg at Focus, that “every organization should make the effort to depict its revenue funnel on one page. It serves as the basis for your sales and marketing strategy.&# Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Augmented Reality For B2B Marketing in 2011?"

Top of Funnel 100

Top of Funnel Demand Digital Marketing Funnels Marketing Funnels 100

Marketing Insider Group

OCTOBER 26, 2010

And then there are truly strategic plans that will move our organizations forward. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Two recent articles on Harvard Business Review offer some great advice.

Planning 100

Planning Paid Search Agency Customer Satisfaction Web 2.0 100

Marketing Insider Group

OCTOBER 28, 2010

The point here is to pick a metric that is right for you and your organization. An effective marketing strategy focused on one goal will have a halo effect on other marketing metrics. An effective marketing strategy focused on one goal will have a halo effect on other marketing metrics.

Planning 100

Planning Marketing Plans Work Management Budget Programs 100

Marketing Insider Group

DECEMBER 14, 2010

But if you do, then you have not only proven the potential, you have also practiced how you will sell it to your organization. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

Business 100

Business Peer-to-peer Web 2.0 Customer Satisfaction 100

Marketing Insider Group

JULY 21, 2010

Organize your keywords, ads and content/landing pages based on the various buying stages. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Augmented Reality For B2B Marketing in 2011?"

Paid Search Agency 100

Paid Search Agency Web 2.0 Customer Satisfaction Keywords 100

Marketing Insider Group

JUNE 18, 2010

So if you have just been asked to drive more leads now, here are the tactics that can produce the highest return: Email Many B2B marketers are still seeing the highest return on marketing efforts with effective email techniques. Customer lists provide a tremendous opportunity for selling additional solutions and services or upgrades.

Tactics 100

Tactics Paid Search Agency Marketing Qualified Leads Leads 100

Marketing Insider Group

NOVEMBER 9, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Join the live discussion on Twitter using # BlogWell. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

Marketing Insider Group

SEPTEMBER 15, 2010

Related Posts: The New Marketing Accountability Tweet Chats: Organized Chaos or Untapped Marketing Opportunity Integrating Social Media and Search Integrate Social Media Into Your Marketing Mix Why Do You Tweet? . “This seems hard,&# you say, “why bother?&# Welcome to Social Media ROI. Augmented Reality For B2B Marketing in 2011?"

Social Media 100

Social Media Media Web 2.0 Customer Satisfaction 100

Marketing Insider Group

SEPTEMBER 9, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. It doesn’t mean we can’t orchestrate the movement. In fact, we will likely work much harder but with greater and more rewarding outcomes.

Social Media 100

Social Media Branding Brand Identity Media 100

Marketing Insider Group

DECEMBER 16, 2010

And I have already described how organizations need to integrate social media engagement into the marketing mix as well as into the DNA of our organizations. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

Social Media 100

Social Media Media Enterprise Management Paid Search Agency 100

Marketing Insider Group

DECEMBER 16, 2010

And I have already described how organizations need to integrate social media engagement into the marketing mix as well as into the DNA of our organizations. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

Social Media 100

Social Media Media Enterprise Management Paid Search Agency 100

Marketing Insider Group

JUNE 7, 2010

To empower attendees to learn practical ways to get their organizations on board. This point needs to be made clear to the business leaders at all layers across the organization. And yet it remains “forbidden&# at many places because of cultural, regulatory, organizational and operational barriers.

Social Media 100

Social Media Media B2B Budget Programs 100

Marketing Insider Group

MAY 3, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. I feel curiosity is often lost in some organizations. I completely agree with your 5 insider tips. Michael Brenner May 16 2010 Thanks Barb.

Planning 100

Planning Paid Search Agency Customer Satisfaction Enterprise Management 100

Marketing Insider Group

MAY 3, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. I feel curiosity is often lost in some organizations. I completely agree with your 5 insider tips. Michael Brenner May 16 2010 Thanks Barb.

B2B Marketing 100

B2B Marketing Planning Paid Search Agency Customer Satisfaction 100

Adobe Experience Cloud Blog

JUNE 27, 2010

The need to better understand online behaviors to convert leads jump-started the evolution of customer relationship management (CRM). With CRM, organizations benefit from increased operational effectiveness, easier access to data and improved collaboration. technologies to provide sophisticated sales insight.

CRM 48

CRM Marketing Management Jigsaw Web 2.0 48

Marketing Insider Group

DECEMBER 9, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Augmented Reality For B2B Marketing in 2011?"

Peer-to-peer 100

Peer-to-peer B2B Thought Leadership Paid Search Agency Social Media 100

Marketing Insider Group

OCTOBER 14, 2010

Hard to execute effectively without blowing through your whole marketing budget. The answers are more relevant to paid search (Pay-Per-Click or PPC) but the keyword points can apply to organic (Search Engine Optimization or SEO) search as well. This would not be effective or cost efficient. Hard to explain.

Paid Content 100

Paid Content Paid Search Agency Budget Programs Marketing Budget 100

Marketing Insider Group

MAY 12, 2010

Social media is hot mainly because it is new news to lots of folks in marketing and across our organizations that “the customer is indeed in charge”. Online lead generation is one of the best ways to identify customers early in the journey and produce a solid and predictable return on investment. Think sales, leads, pipeline.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Marketing Insider Group

AUGUST 10, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. They spend too much time thinking about what should be in the plan rather than writing/building the plan itself. Geraldine Roy Aug 18 2010 Good question!

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100

Marketing Insider Group

AUGUST 10, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. They spend too much time thinking about what should be in the plan rather than writing/building the plan itself. Geraldine Roy Aug 18 2010 Good question!

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100

Marketing Insider Group

OCTOBER 12, 2010

This additionally allows sales to feel as they are “part of the planning” in the campaign and will focus more energy on these appointments and subsequent conversions to sales. Lead Conversion to Pipeline & Acceleration This tactic has consistently provided the best conversion to sales pipeline.

Sales Management 100

Sales Management Telemarketing Work Management Campaigns 100

Online Marketing Institute

JULY 9, 2009

Our client work has also covered a broad spectrum of organizations, with representation of global firms like British Telecom (BT), Microsoft, Spirent Communications and BearingPoint, as well as emerging growth companies such as GovDelivery and Epok. Its in this phase that interaction with the organizations sales team becomes paramount.

Social Media 40

Social Media Media Budget Programs B2B Thought Leadership 40

Marketing Insider Group

MAY 10, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. In many ways, Social Media is simply another proof point of the power of customer-driven, inbound marketing. But now, we are seeing a whole new class of converts.

Social Media 100

Social Media Social Marketing Optimization Paid Search Agency 100

Marketing Insider Group

MAY 10, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. In many ways, Social Media is simply another proof point of the power of customer-driven, inbound marketing. But now, we are seeing a whole new class of converts.

Social Media 100

Social Media Social Marketing Optimization Paid Search Agency 100

Marketing Insider Group

NOVEMBER 18, 2010

We will remember that results improve when we balance awareness activity on top of effective consideration techniques and pay-for-performance demand generation. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

Paid Content 100

Paid Content B2B Marketing Paid Search Agency B2B 100

Marketing Insider Group

JULY 29, 2010

Persistence may be the single most effective technique for growing your personal brand. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Find your voice. Who are you online? What is your social persona?

Social Media 100

Social Media Personalization Branding Brand Identity 100

Marketing Insider Group

MAY 17, 2010

This is a unifying principle for both marketing and sales teams and should act as the starting point for all of our discussions. In B2B marketing organizations, the single most important way to keep customers is to build satisfaction and loyalty. Next the question becomes- how do we do it ? And who does which piece?

Customer Satisfaction 100

Customer Satisfaction Loyalty B2B B2B Thought Leadership 100

Marketing Insider Group

MAY 17, 2010

This is a unifying principle for both marketing and sales teams and should act as the starting point for all of our discussions. In B2B marketing organizations, the single most important way to keep customers is to build satisfaction and loyalty. Next the question becomes- how do we do it ? And who does which piece?

Customer Satisfaction 100

Customer Satisfaction Loyalty B2B Thought Leadership Paid Search Agency 100

Adobe Experience Cloud Blog

NOVEMBER 11, 2008

Using White Papers to Generate and Nurture B2B Leads (podcast with Michael Stelzner). Five Lead Management Tools and Resources. These tools will help you get started improving your own lead management capabilities. Optimizing Marketing and Sales Lead Management with Marketing Automation (workbook from the analysts at IDC).

Budget Programs 48

Budget Programs Marketing Automation Services Resources Marketing Budget 48

Marketing Insider Group

JULY 8, 2010

Next, vetted organizations in developing countries submit short proposals explaining how they’d use those products. Once enough money has been raised, Kopernik transfers the funds to the technology provider, who then ships directly to the receiving organization. Share your thoughts, post a comment.

Marketing Management 100

Marketing Management Peer-to-peer Burn Rate Customer Satisfaction 100

Marketing Insider Group

JULY 8, 2010

Next, vetted organizations in developing countries submit short proposals explaining how they’d use those products. Once enough money has been raised, Kopernik transfers the funds to the technology provider, who then ships directly to the receiving organization. Share your thoughts, post a comment.

B2B Marketing 100

B2B Marketing Marketing Management B2B Planning 100

Marketing Insider Group

SEPTEMBER 30, 2010

Quantity Confessions Of A B2B Marketer Lead Generation Programs That Work How To Focus On Your Marketing Plan About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. After all marketing is as effective as the sales can be generated.

Sales Management 100

Sales Management Top of Funnel Planning Paid Search Agency 100

Marketing Insider Group

JUNE 4, 2010

Finally, the post from Daniel Flamberg, “Who Owns Social Media Monitoring” , suggests marketing should orchestrate social media for the organization and bring together a “collective” of functional silos in marketing, PR, and across our agencies to add value to marketing and communication activities.

Social Media 100

Social Media Demand Generation Agencies Media PR 100