RDIGS

JUNE 23, 2023

Businesses collect vast amounts of data from various sources, ranging from customer information to sales figures and market trends. However, a significant challenge that arises within many B2B organizations is the presence of data silos. This fragmentation of data poses a hidden barrier to effective B2B decision-making.

Barriers 52

Barriers Enterprise Management Work Management Marketing Management 52

SpotMe Blog

JULY 28, 2023

Selecting the right in-person event platform to manage your onsite events is critical to their success. Especially because 95% of marketers believe that in-person events help achieve business goals (American-based event technology company). The needs of your organization and events will determine which platform is the best fit for you.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

SpotMe Blog

JUNE 13, 2023

With so many logistics to handle and compliance regulations to consider when managing pharma events, working with expert pharma event management companies can help reduce stress and ensure you achieve your business goals more easily. You are probably lucky enough to have a great event management team that delivers exceptional events.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Zoominfo

OCTOBER 23, 2019

Artificial intelligence may seem like a new edition to the business world– but it’s already transformed the way we sell B2B products and services. But, many businesses still question the effectiveness and practicality of AI. Only 23% of businesses have incorporated AI into processes and product/service offerings today ( source ).

Marketing AI 247

Marketing AI Statistics Enterprise Management Work Management 247

Valasys

OCTOBER 9, 2019

Engagio has grabbed the number one position among the top 20 Account-Based Marketing vendors deduced from 1,500 manager surveys, analyst opinions & vendor evaluations. In a press release by Research In Action GmbH, Engagio ranked first on the matrix & outlasted the other Top 19 global vendors.

Enterprise Management 51

Enterprise Management Work Management Marketing Management Account Based Marketing 51

Martech

JANUARY 25, 2022

Customer relationship management (CRM) is the technology brands use to nurture relationships with their customers. These solutions are designed to help sales and service agents communicate with customers more effectively. In this piece, we’ll dive deep into CRM systems and their impact on marketing teams.

Enterprise Management 95

Enterprise Management Work Management Marketing Management Paid Search Agency 95

Heinz Marketing

JUNE 7, 2021

By Matt Heinz , President of Heinz Marketing. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Forrester 123

Forrester Top of Funnel B2B Thought Leadership Lead Ranking 123

Contently

NOVEMBER 10, 2022

The job’s not over until the paperwork is done—or, for content marketers, until results are measured. For most Chief Marketing Officers (CMOs), the holy grail of content measurement is return on investment (ROI). I’ve never met a content marketer with only one goal. ” Evaluate new ideas by potential revenue.

Lead Ranking 130

Lead Ranking Enterprise Management Lead Scoring Work Management 130

SpotMe Blog

OCTOBER 7, 2023

Organizing a medical conference that brings results can be stressful. They are also cost-effective – a benefit not to be ignored in this ever-costly world we live in. “A Beyond enhancing the HCP experience, these apps are a cost-effective solution. Let’s take a look at the benefits in more detail.

Conference 52

Conference Enterprise Management Work Management Marketing Management 52

Martech Advisor

NOVEMBER 28, 2019

Infogroup's Rohit Chowdhury takes a look at the state of data and analytics today, as well as how marketers can get back on the path to unlocking the benefits that effective marketing data can offer. Over the past decade, marketers have embraced the concept of “big data.” "Big" data is not always "better."

Organization 69

Organization Enterprise Management Effectiveness Peer-to-peer 69

Madison Logic

SEPTEMBER 13, 2022

Madison Logic ABM Success Series Spotlights Enterprise Marketing Teams Accelerating the Buyer Journey. Customers share first-hand accounts of pipeline impact and marketing ROI of multi-channel ABM strategy.

Top of Funnel 52

Top of Funnel Enterprise Management Buyer's Journey Account Based Marketing 52

Zoominfo

MARCH 31, 2023

To get the full picture, you’ll need to understand: How data exists today in the majority of businesses Why the data management status quo is almost certainly harming your business How to break the restraints holding you back from making the best data-driven decisions What Are Data Silos?

Enterprise Management 130

Enterprise Management Marketing Analytics Tools Zoominfo Work Management 130

Martech Advisor

SEPTEMBER 12, 2019

Improperly managed data can be more detrimental to marketing efforts than a wholesale lack of data. Infogroup's Andrew Bloom describes the most common challenges contributing to today’s marketing data pollution crisis, says, Andrew Bloom, President, Enterprise Solutions, Infogroup. Poor data quality.

Organization 95

Organization Enterprise Management Data Hygiene Marketing Management 95

SpotMe Blog

JUNE 28, 2023

Hopin is sunsetting Boomset, the all-on-one event management for in-person and hybrid events. We’ve compiled a list of the best 10 Boomset alternatives and competitors for event management. 1 SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report. But don’t worry.

Enterprise Management 52

Enterprise Management Webinar Metrics Marketing Management Best Practices 52

Top Rank Marketing

AUGUST 30, 2023

For over 22 years , TopRank Marketing has had the honor of helping a diverse selection of the world’s top B2B marketers and major global brands elevate beyond merely being competitive, to truly standing out from the crowd with creative and award-winning successes.

Enterprise Management 98

Enterprise Management B2B Marketing Work Management Marketing Management 98

Martech

AUGUST 3, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and RPA isn’t a magic wand. Software robots, it was thought, could take over digital processes and execute them tirelessly and at speed. Editorial Director. Read more here.

Enterprise Management 108

Enterprise Management Work Management Account Based Marketing Marketing Management 108

Martech

SEPTEMBER 28, 2021

Central to that are identity resolution platforms, which is software that integrates consumer identifiers across channels and devices in a way that is accurate, scalable and privacy compliant to create a persistent and addressable individual profile. Why do marketers need identity resolution platforms?

Marketing Automation Services 112

Marketing Automation Services Privacy Enterprise Management Work Management 112

Vision Edge Marketing

AUGUST 15, 2019

Being customer-centric as a company and in your Marketing is not optional. Forrester claims we’re in the age of the customer. Peter Drucker posited that “because the purpose of business is to create a customer, the business enterprise has two – and only two – basic functions: Marketing and Innovation. It is not optional.

Enterprise Management 174

Enterprise Management Peer-to-peer Marketing Management Forrester 174

Oktopost

JANUARY 25, 2024

By incorporating social media into a comprehensive revenue generation strategy, B2B enterprises can deepen connections with their target audience and simultaneously boost sales. Often, our social media efforts lack direction due to the absence of clear goals, a common challenge observed across organizations of all sizes.

Social Media 69

Social Media Top of Funnel Webinar Metrics B2B Thought Leadership 69

ClickZ

JANUARY 22, 2020

30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

Zoominfo

MAY 25, 2022

Sales intelligence uses data and sophisticated software for lead generation , creating an ideal customer profile , data quality management, and more. Ideal sales intelligence tools supply your team with up-to-date information about your prospects and addressable market — and how you can reach them. What is Sales Intelligence?

Ideal Customer Profiles 130

Ideal Customer Profiles Budget Programs Enterprise Management Tools 130

Engagio

MAY 3, 2021

By acquiring InsideView and DemandMatrix (on the heels of Engagio last year) Demandbase is taking the most significant step our customers have asked of us: growing from an ABM leader to being the first and only complete B2B go-to-market company. The Demandbase One B2B Go-To-Market Suite consists of four connected clouds.

InsideView 127

InsideView DemandBase Enterprise Management Work Management 127

Zoominfo

JULY 5, 2023

Go-to-market efficiency is a hot topic for companies looking to succeed in the current market. Speedy customer acquisition without a hefty price tag is the target, but doing it effectively can be a challenge without the right tools and training. We’re spending time arguing about who is right, and by then, you’ve already lost.”

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Ideal Customer Profiles Marketing & Strategy 130

KoMarketing Associates

SEPTEMBER 14, 2013

Naturally, B2B marketers are looking at more ways to capitalize on the sales opportunities found online and look at e-commerce as an opportunity to build the sales and revenue funnel. Please explain what Business to Individual (B2i) means and how B2B marketers can shift their mindset. The short answer is: critically!

Enterprise Management 120

Enterprise Management Work Management Marketing Management Top of Funnel 120

Zoominfo

OCTOBER 23, 2019

Artificial intelligence may seem like a new edition to the business world– but it’s already transformed the way we sell B2B products and services. But, many businesses still question the effectiveness and practicality of AI. 47% of digitally mature organizations say they have a defined AI strategy ( source ).

Marketing AI 100

Marketing AI Statistics Enterprise Management Work Management 100

Zoominfo

AUGUST 12, 2018

Artificial intelligence may seem like a new edition to the business world– but it’s already transformed the way we sell B2B products and services. But, many businesses still question the effectiveness and practicality of AI. Only 23% of businesses have incorporated AI into processes and product/service offerings today ( source ).

Marketing AI 150

Marketing AI Statistics Enterprise Management Work Management 150

Martech

JUNE 3, 2022

“It’s a more efficient and effective approach to go after accounts than it is just one or two individuals.” ” Rather than tailoring messages to individual customers, marketers in the B2B space are recognizing the need to adopt account-based strategies to resonate with groups of executive-level buying groups. .”

Account Based Marketing 106

Account Based Marketing Ideal Customer Profiles ABM Top of Funnel 106

Seismic

JANUARY 23, 2019

Being a marketer isn’t easy. While Sales always has hard targets in mind, Marketing’s focus is a little more ethereal. Sales and Marketing both require different skill sets, ways of thinking, and planning. As we’ve entered the Information Age, the ability to access tons of data has raised some thorny questions for Marketing.

Effectiveness 64

Effectiveness Planning Enterprise Management Correlation 64

Nuvi

JANUARY 25, 2022

billion of capital under management. . Without their support, we would not have reached the pinnacle of enterprise software recognition by being included as a top vendor of choice in customer feedback management , the voice of the customer programs , and social media management. .

Enterprise Management 40

Enterprise Management Work Management Marketing Management Customer Satisfaction 40

Vidyard

APRIL 12, 2017

Vidyard expands the executive team to accelerate customer success and revenue growth through high-velocity, customer-centric go-to-market strategies. KITCHENER, Ontario Canada (April 12, 2017) – Vidyard, the leading video platform for business, welcomes Jeff Loeb as chief marketing officer (CMO).

Enterprise Management 65

Enterprise Management Work Management Marketing Management Marketing Automation Services 65

ClickZ

SEPTEMBER 27, 2019

Enterprise content marketing platform Percolate, in collaboration with ClickZ, presented a webinar focused on explaining how B2B marketers can drive sales enablement by using content as the catalyst to streamline the relationship between sales and marketing teams. What is marketing orchestration? Source: Percolate.

Digital Asset Management 69

Digital Asset Management Top of Funnel Enterprise Management Work Management 69

ClickZ

AUGUST 27, 2020

Marketing and development discord can cause bottlenecks with time to market. He highlights how Talon.One is helping leading brands such as Ticketmaster, ZipCar, and Burger King to run flexible promotion marketing campaigns that perform without wasting development time and marketing money. The Talon.One Solution.

Promotion 64

Promotion Enterprise Management Efficiency Work Management 64

Oktopost

JANUARY 5, 2021

I speak daily with product, marketing, and sales professionals about the impact that social media can have on developing buyer personas, launching a product, building a brand, or even on individuals standing in their respective marketplace. That’s Product Marketing 101. But it’s relatively new for B2B organizations.

Buyer Personas 131

Buyer Personas Top of Funnel Enterprise Management Marketing Budget 131

ANNUITAS

APRIL 10, 2014

the marketing automation space is due to grow by 60% this year and reach overall revenues of $1.2 The continued rise in revenue is indicative of the increased sophistication of the B2B market and the need for marketers to be more strategic in driving demand for their organizations. According to Raab Associates, Inc.

Paid Search Agency 100

Paid Search Agency Enterprise Management Marketing Management Automation 100

Hinge Marketing

JUNE 12, 2019

Forrester defines sales enablement as “A strategic, ongoing process that equips employees with the ability to consistently have a valuable conversation with the right set of customer stakeholders at each stage of the customer’s journey. To be truly effective, this process requires ownership from both the sales and marketing teams.

Top of Funnel 91

Top of Funnel Planning Enterprise Management Webinar Metrics 91

Vidyard

APRIL 12, 2017

Vidyard expands the executive team to accelerate customer success and revenue growth through high-velocity, customer-centric go-to-market strategies. KITCHENER, Ontario Canada (April 12, 2017) – Vidyard, the leading video platform for business, welcomes Jeff Loeb as chief marketing officer (CMO).

Enterprise Management 53

Enterprise Management Work Management Marketing Management Marketing Automation Services 53

Vidyard

APRIL 12, 2017

Vidyard expands the executive team to accelerate customer success and revenue growth through high-velocity, customer-centric go-to-market strategies. KITCHENER, Ontario Canada (April 12, 2017) – Vidyard, the leading video platform for business, welcomes Jeff Loeb as chief marketing officer (CMO).

Enterprise Management 50

Enterprise Management Work Management Marketing Management Marketing Automation Services 50