Hive9

FEBRUARY 1, 2017

The most effective marketing organizations in 2017 (and beyond) will be those who break down any remaining barriers that prevent them from working harmoniously with sales.

Analytics 100

Analytics Barriers Marketing Organization 100

Hive9

NOVEMBER 8, 2021

When it comes to business and consumer needs, the pandemic has changed things, in some way or another—whether minimally or significantly—for every brand out there.

Marketing & Strategy 244

Marketing & Strategy Marketing Strategy Planning Branding 244

Hive9

JULY 20, 2021

Useful but impractical, handy but unwieldy, and trusty but untrustworthy, spreadsheets can be a polarizing tool for marketing management. On the one hand, most marketing leaders have always used spreadsheets—it’s understandably what they’re accustomed to using, so why rock the boat?

Planning 246

Planning Marketing Organization Tools 246

Hive9

DECEMBER 22, 2020

If you’re a marketing leader who never wants to hear the word “pivot” again, we apologize in advance. Unfortunately, although marketing leaders’ ability to successfully pivot their plans has been especially crucial during the past nine months, not much is expected to be different going forward.

Planning 246

Planning Marketing Budget Creation Effectiveness Marketing Plans 246

Hive9

JUNE 30, 2020

If you’re ready to leave the trials and tribulations of 2020 marketing in the dust, you might be excited to learn about a new concept that’s been floating around: 2020.5. With the end of the first half of 2020 now at our doorstep, why not commemorate the milestone by rethinking your strategy for the second half?

Marketing Strategy 249

Marketing Strategy Marketing & Strategy Planning Course 249

Hive9

OCTOBER 6, 2020

At the start of the year, we took a deep dive into the concept of agile marketing and what it takes to adopt the approach for your marketing team: proper planning and training and, crucially, a collaborative and centralized planning solution (among other things, of course).

Planning 232

Planning Gartner Training Customer Surveys 232

Hive9

DECEMBER 2, 2020

If your marketing plans contain, well, just marketing plans, you might want to consider casting a wider net. Unfortunately, you may be missing other key information that could impact sales and the overall performance of your organization.

Planning 179

Planning Marketing Plans Marketing & Strategy Marketing 179

Hive9

OCTOBER 28, 2020

The year 2020 has demonstrated why clear visibility into plans more than just once a year, half or even quarter is essential for marketing leaders. If you can’t see what’s happening in the first place, you’re not going to be able to adjust accordingly for sudden market changes.

Planning 166

Planning Forrester B2B Sales Marketing 166

Hive9

NOVEMBER 9, 2016

Real-time data has become a common expectation in marketing technology products. Once you know the option exists to see how your marketing campaigns are playing out instantaneously, who wants to wait days, weeks, or months?

Planning 156

Planning Marketing Campaigns Product 156

Hive9

MAY 3, 2019

Planning can be a dirty word in any aspect of business, especially Marketing. Planning is difficult. It takes time and resources to be done right. It takes skills, tools, and a solid process to execute. And it takes data, data that must be cleaned and aggregated into consumable insights for it to be usable for the planners.

Planning 100

Planning Marketing Plans Marketing Budget Creation Aggregators 100

Hive9

DECEMBER 8, 2016

As marketers, we’re constantly working to predict future outcomes. We must both anticipate what tactics are most likely to pay off and how long they’ll take to begin yielding results. That guesswork drives marketing decision-making as we attempt to meet and exceed organizational targets.

Forecasting 100

Forecasting Planning Marketing Tactics 100

Hive9

APRIL 29, 2016

Your marketing analytics have a lot to tell you. They can help you identify the customers worth the most to you, the marketing activities contributing the most to revenue , and the sequence of actions most likely to lead to a sale.

Planning 106

Planning Analytics Activities Marketing Qualified Leads 106

Hive9

JULY 23, 2020

Developed to manipulate numbers, they’re a powerful, effective tool for individuals and smaller businesses that don’t have a ton of moving parts to keep track of. Complexity Disclaimer: It would be remiss of us to say that spreadsheets are simply the enemy.

Work Management 150

Work Management Marketing Management Planning Budget Programs 150