Oktopost

JULY 30, 2020

Between January and April 2020, the number of brands running webinar ads has more than doubled from 223 to 463. This means webinars are now mainstream even with the most traditional of industries. Actually, forget about industries, webinar and online meeting software like Zoom and others are even being used for family gatherings.

Webinar Metrics 98

Webinar Metrics Enterprise Management Marketing Management Budget Programs 98

6sense

JANUARY 18, 2022

When it comes to making business decisions for B2B marketing and sales, everything is data — and data is everything. I would put in sales cycles and conversion rates and marketing’s contribution to revenue for each go-to-market segment,” Rahul explained. Before co-founding Fortella, that was the system he used himself. . “I

Webinar Metrics 62

Webinar Metrics Planning Sales Cycle Conversion Rate 62

Oktopost

OCTOBER 8, 2023

In fact, statistics reveal that 63% of leads who inquire about your company won’t make a purchase for at least three months, and another 20% will take more than a year to complete the sales cycle. In this article, we’ll explore four strategies to effectively nurture prospects through the sales cycle so you can close more deals.

Top of Funnel 131

Top of Funnel Marketing Management Buyer's Journey Sales Cycle 131

PureB2B

MARCH 23, 2021

Webinars are not unheard of—they have become a preferred means to educate sizable audiences regardless of geographic locations. In addition to advocating and sharing information, webinars provide marketers the opportunity to demonstrate products and expertise to a live audience. What is a Webinar Exactly?

Webinar Metrics 62

Webinar Metrics Top of Funnel Conversion Allocation 62

PureB2B

MARCH 23, 2021

Webinars are not unheard of – they have become a preferred means to educate sizable audiences regardless of geographic locations. In addition to advocating and sharing information, webinars provide marketers the opportunity to demonstrate products and expertise to a live audience. What is a Webinar Exactly?

Webinar Metrics 62

Webinar Metrics Top of Funnel Conversion Allocation 62

The Marketing Blender

FEBRUARY 13, 2024

Lastly, prioritizing customer education about products and services showcases commitment to providing value. Customer Education: Building credibility, authority, and rapport by educating customers about products and services. Sales Effort: Strengthening sales efforts by delivering value and staying top of mind.

Planning 52

Planning Template Marketing Plans Marketing Automation Services 52

Launch Marketing

FEBRUARY 15, 2018

One great way to advance relationships and begin earning trust with your audience is by creating a dialogue through webinars. B2B webinars are effective, multi-purpose marketing tools that can deliver valued thought leadership content, generate quality leads and further engage prospects already in the sales cycle.

Webinar Metrics 59

Webinar Metrics Top of Funnel B2B Thought Leadership B2B 59

Zoominfo

JANUARY 19, 2021

Landing pages have a vital, singular purpose — encouraging visitors to begin the sales cycle with a brand. As opposed to whole blog posts, webinars, eBooks, and other digital content, the landing page is a simple design to bring the reader to a call to action. They both need this engagement!

Landing Pages 246

Landing Pages Marketing Prospects Best Practices Digital Marketing Funnels 246

Heinz Marketing

MAY 22, 2023

These videos focus on educating, informing, and guiding the audience throughout their decision-making process. B2B videos come in a range of formats from product demos, webinars, interviews, how-to guides, whiteboard animations, and full product/service walk-throughs.

B2B Marketing 108

B2B Marketing Video Marketing B2B Thought Leadership B2B 108

Tiecas

FEBRUARY 5, 2024

Long Sales Cycles : Sales cycles in the manufacturing industry tend to be longer due to the complexity of products and decision-making processes. Industrial marketing helps facilitate these longer sales cycles by providing valuable educational content that nurtures leads throughout their journey.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

Zoominfo

MARCH 9, 2021

Essentially, you are trying to reach prospective customers with content that will educate them and answer any questions they may have regarding your offering. Nurture programs are not just limited to email campaigns but also loop in other tactics such as sending prospects to landing pages with gated content or signing up for webinars.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Seismic

AUGUST 31, 2023

They also polled webinar attendees, which included leaders in technology, healthcare, financial services, and more, to learn about their organizations’ current status and future plans for AI. This can lead to faster sales cycles, improved productivity, and higher customer satisfaction.

Marketing AI 88

Marketing AI Marketing Analytics Tools Efficiency Webinar Metrics 88

Sprout Social

JULY 19, 2023

According to the Wistia 2023 State of Video Report , 42% of companies said increasing conversions in the sales cycle is a key indicator of video success. Along with length, experiment with different content types (tutorials, product-focused, educational, customer testimonials, webinars, company culture videos, promos etc.).

Conversion Rate 89

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 89

Conversica

MAY 31, 2021

For instance, B2B organizations tend to have longer sales cycles than B2C companies. B2C companies often (but not always) have shorter sales cycles, which means prompt responses to incoming leads offer a competitive advantage. The technology industry is flush with thought leadership events and webinars.

Conversion 98

Conversion B2B Thought Leadership B2B Sales Cycle 98

Only B2B

OCTOBER 3, 2023

These prospects have engaged with your brand in substantial ways, such as subscribing to newsletters, downloading valuable resources, visiting your website, or actively participating in webinars. Streamlined Sales Cycle: MQLs are already educated about your products or services and have expressed genuine interest.

Lead Ranking 62

Lead Ranking Sales Qualified Leads Marketing Qualified Leads High Quality Lead 62

Tiecas

MARCH 21, 2024

Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. Your marketing must enable buyers to self-educate, building confidence in your solutions long before a sales conversation happens.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

sagefrog

NOVEMBER 14, 2023

From establishing a consistent brand identity to leveraging cutting-edge channels like webinars and podcasts, these actionable insights aim to accelerate your success in an increasingly competitive field. This strategy is particularly crucial, as we’ve already covered how complex the B2B sales cycle can be.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing & Strategy 52

Proteus B2B Marketing

MAY 7, 2014

It was an interesting online presentation last week—a webinar on webinars. I attended Content Marketing Institute’s (CMI) “The Webinar Benchmark Throwdown, You vs. Your Industry Peers.” Same day registrants are more likely to attend and post webinar on-demand viewing significantly boosts additional attendance.

Webinar Metrics 48

Webinar Metrics B2B Peer-to-peer B2B Thought Leadership 48

Webbiquity

JANUARY 19, 2023

This is typically done through content marketing such as white papers, webinars, and long-form articles that will educate potential buyers about the product or service they offer. Therefore, B2B marketers must focus on creating an ongoing relationship between the company and its prospects.

Work Management 217

Work Management Marketing Management B2B Marketing B2B 217

Zoominfo

JANUARY 19, 2021

Landing pages have a vital, singular purpose — encouraging visitors to begin the sales cycle with a brand. As opposed to whole blog posts, webinars , eBooks, and other digital content, the landing page is a simple design to bring the reader to a call to action. They both need this engagement!

Landing Pages 130

Landing Pages Marketing Prospects Best Practices Digital Marketing Funnels 130

Oktopost

SEPTEMBER 21, 2023

Cost-effectiveness: Social selling tools bring significant lead generation and conversion results with minimal financial investment, it’s particularly advantageous for B2B businesses with painfully long sales cycles. However, nowadays, this strategy may drive your audience away from your brand.

Sales Management 136

Sales Management Examples Top of Funnel B2B Thought Leadership 136

The Point

APRIL 22, 2020

If your average sales cycle is 6 months, don’t expect content syndication leads to magically convert to opportunities in a matter of days. Minimize risk by posting multiple assets with a mix of topics and form-factors (ebooks, Webinars, third party reports). You can always swap out content if needed.

Lead Scoring 162

Lead Scoring Lead Ranking CPL Cost per Lead 162

Zoominfo

OCTOBER 5, 2021

Essentially, you are trying to reach prospective customers with content that will educate them and answer any questions they may have regarding your offering. Nurture programs are not just limited to email campaigns but also loop in other tactics such as sending prospects to landing pages with gated content or signing up for webinars.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

Only B2B

MARCH 27, 2024

Offer gated content like white papers or webinars to capture leads who are actively researching solutions. Must Read: Lead Nurturing Strategies for MQL The Importance of Collaboration: Marketing & Sales Working Together The key takeaway here is that SQLs and SALs represent different stages in a collaborative process.

Sales Qualified Leads 71

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Ideal Customer Profiles 71

Strategic-IC

MARCH 5, 2018

Do your marketing and sales departments speak to each other? As modern buyers self-educate with online research before purchasing, Inbound marketing prioritises education through helpful content. Blogs, eBooks, landing pages, emails, webinars; content is the fuel powering Inbound campaigns. Directionless Content.

Inbound Marketing 118

Inbound Marketing Planning Campaigns Buyer Personas 118

Industrial Marketing Today

MAY 5, 2010

That however is only part of the solution because if your content doesn’t engage the visitor s/he won’t take a desired action to move forward in the sales cycle. Move them from awareness to inquiry – get the prospect to sign up for a webinar. Ardath Albee, CEO of Marketing Interactions, Inc.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

InsightSquared

NOVEMBER 5, 2018

Sales cycle times (measure of time for state i.e. # of days from opp creation to close). There are many good reasons why you might want to loosen MQL criteria, including: You are in a new market and need to do a lot of education. You have a very green sales development team. Your field sales team is not very busy.

Lead Ranking 237

Lead Ranking Marketing Qualified Leads Planning MQL 237

SmartBug Media

JULY 22, 2020

Rather than a one-size-fits-all approach, you can tailor the messages your prospects receive from you based on things like their community of interest , level of care, and stage in the buying journey—helping you accelerate sales-ready leads and nurture those who need more time. Prerecorded Webinar. Scale Your Marketing. Newsletter.

Marketing Automation Services 111

Marketing Automation Services Lead Generation Marketing Automation Automation 111

Heinz Marketing

MAY 22, 2023

These videos focus on educating, informing, and guiding the audience throughout their decision-making process. B2B videos come in a range of formats from product demos, webinars, interviews, how-to guides, whiteboard animations, and full product/service walk-throughs.

B2B Marketing 52

B2B Marketing Video Marketing B2B Thought Leadership B2B 52

Adobe Experience Cloud Blog

JANUARY 22, 2020

It’s where you can expand lead quality definitions to pass a higher volume of leads to your sales team, or tighten lead quality definitions to give them a more specific segment of qualified leads. In most B2B organizations, marketing focuses on facilitating a successful hand-off to sales.

Top of Funnel 160

Top of Funnel Lead Ranking Sales Qualified Leads Marketing Qualified Leads 160

PathFactory

MAY 5, 2021

Highlights include: B2B buyers are doing their own research (and don’t need your sales reps as much). They don’t need your sales reps to educate them. We have to enable these buyers to pull themselves through the buying process and have it be self-directed, not run by a sales rep.”.

Marketing Report 134

Marketing Report Top of Funnel B2B Marketing Enterprise Management 134

Leadspace

SEPTEMBER 18, 2019

When many marketers think of demographic data, they may picture factors such as: Age Race Gender Education Ethnicity. The idea is to learn your audience’s behaviors, where they are in the sales cycle, and how they engage in each area. Revolutionize Your Data Strategy with this Webinar.

Segmentation 62

Segmentation Webinar Metrics Psychographics Ideal Customer Profiles 62

Industrial Marketing Today

MAY 11, 2010

The top findings I got out of the release were: 47% of the sales professionals reported a slight increase in the size of their B2B pipelines this year as compared to last year. However, the sales cycles have also become longer, making it much harder to close deals. He is the Founder & President of Tiecas, Inc. –

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

SmartBug Media

JULY 21, 2020

This makes it even more important for manufacturers to ensure they’re creating valuable content which can help guide buyers further down the sales cycle. Establishing your organization as a subject matter expert in your field will increase credibility and appeal to your more educated or knowledgeable personas.

Buyer's Journey 100

Buyer's Journey Sales Qualified Leads Buyer Personas Cold Calling 100

Adobe Experience Cloud Blog

NOVEMBER 9, 2011

by Maria Pergolino For over ten years now, webinars have helped marketers generate new leads and accelerate current prospects through the sales cycle (in addition to educating customers, helping with internal communications and more). The OLD Process for EVERY webinar: Schedule the webinar in the webinar platform.

Webinar Metrics 48

Webinar Metrics Marketo Marketing Automation Services Landing Pages 48

Stevens & Tate

AUGUST 31, 2021

Educating prospects on all the products and services in your company’s portfolio. A well-crafted drip email campaign can educate and inform your audience. Which webinar they attend. The goal of the emails sent during a lead nurturing campaign is to deliver useful information at critical points in the sales cycle.

Lead Nurturing 69

Lead Nurturing Email Marketing Campaigns Marketing Automation Services 69

Madison Logic

SEPTEMBER 8, 2022

The organization may need more education on a problem they’re facing, why they must address that problem now, and who is best suited to partner with in solving that problem. This strategy results in higher awareness and education for an individual or “lead” across the entire buying committee within an account. .

Work Management 52

Work Management Multi-Channel Marketing Management Top of Funnel 52