Customer Experience Matrix

APRIL 28, 2009

Summary : a small survey of demand generation users shows that more than half deployed basic demand generation features within one week , and about 75% within one month. More complicated features take longer, but in general, 80% of the features ever deployed are in place by the end of two months. This suggests that marketers are quickly gaining value from their systems, but also highlights the need for continued training to be sure they take advantage of all system capabilities.

Demand Generation 120

Demand Generation User-Generated Content Customer Surveys Lead Scoring 120

markempa

APRIL 28, 2009

There are so many tools that help marketers with their search marketing but marketers have to know how to use the analytics in order to focus on the right things to generate leads and sales. So often I find that marketers are only looking at conversion rates of how specific phrases or banners perform and are ignoring other valuable information. While conversion rate is one way to measure the effectiveness a search phrase, it can be extremely misleading.

Search Marketing 120

Search Marketing Leads Lead Marketing Qualified Leads 120

The Point

APRIL 30, 2009

Sometimes it pays to look outside your normal circle of peers for inspiration. Here’s a postcard I received recently from the Washington State Department of Fish & Wildlife. What do fishing licenses have to do with B2B demand generation? Not much. But the very fundamental direct marketing principles on display here [.]. Tags: B2B Marketing Creative Demand Generation Direct Mail direct marketing lead generation b2b lead generation.

Lead Gen 116

Lead Gen Peer-to-peer Demand Generation Leads 116

Smashmouth Marketing

MAY 1, 2009

Back in the late 90s, I was the founder of a software company called Pangaea. It was a product configurator application being marketed to the sales industry, and so obviously I got to know the head of Selling Power magazine, Gerhard Gschwandtner , for the first time. I have always found him an engaging, insightful, and a personal inspiration to many.

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

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Webinar Metrics

Customer Experience Matrix

APRIL 29, 2009

I have two Webinars and a newly published white paper you might find interesting: Webinar Making the Right Start with Demand Generation , Thursday, April 30, 2:00 p.m. Eastern. This will discuss preparing for your new demand generation system, including requirements definition, vendor selection, and the initial deployment. I'll talk a bit more about results of the deployment survey.

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Paper Webinar Metrics Marketing Automation Services Marketing Management 120

The Effective Marketer

APRIL 29, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Tools of the Trade: Webinars and Online Presentations Webinars or webcasts, as they are sometimes called, have increased in popularity and in effectiveness within the past 5 years or so. A common tool for today’s marketer they provide a great way to reach a large number of people with your message.

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Budget Programs Work Management 100

LeadSloth

APRIL 29, 2009

In my previous post I listed the Top-10 Demand Generation blog by marketers and consultants. Today I’ve put together a list of vendor blogs. Most of these vendors blogs really get ‘online marketing’, so they talk about best practices rather then just touting their products, and they post regularly. In alphabetical order: ActiveConversion B2B Marketing Blog.

Demand Generation 100

Demand Generation Marketing Management ReadyContacts Marketing Automation Services 100

Customer Experience Matrix

APRIL 28, 2009

I've been having a dandy time analyzing the results of my Demand Generation Implementation Survey. Responses are still coming in but I thought I'd at least post some preliminary results to whet your appetite. Hopefully I'll be able to post a more substantive analysis tonight or tomorrow. As of April 29, I've received 40 responses, of which I've discarded two as incomplete and two because they related to vendors I considered irrelevant ( Zoho and Ad Giants PitchRocket).

Demand Generation 120

Demand Generation Customer Surveys Demand Marketing Automation Services 120

Buzz Marketing for Technology

APRIL 28, 2009

Last week, I was interviewed by a technology services marketing team looking to improve their Demand Generation activities. They had a very cohesive but small team and they wanted to ramp up activities to drive brand awareness and lead generation. But as you might expect they had limited funds and bandwidth (don't we all). I suggested a few different places like investing in more Content Marketing, Lead Nurturing and Social Media.

Lead Nurturing 100

Lead Nurturing Bandwidth Demand Generation Agencies Buying Cycle 100

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Smashmouth Marketing

APRIL 25, 2009

Next month is Sales 2.0 in Boston. May 21 at the Fairmont Copley Plaza. It should be another great day of insights, interraction and networking from the industry's 2.0 pundits. Why, you ask, is Smashmouth Marketing interested in Sales 2.0? With the crossover of sales and marketing, the Sales 2.0 event is relevant to marketers too. In fact, the last event in San Francisco was, in my opinion, 70% relevant to a b2b marketer's agenda and 30% worth listening to from a marketing perspective as it pert

Lead Gen 100

Lead Gen B2B Sales CMO Network Marketing 100

Adobe Experience Cloud Blog

APRIL 29, 2009

Don’t ignore your customers and prospects by ignoring Social Media. When I am speaking about marketing automation and social media, I often hear marketers, executives, and customer service managers talk about how social media is not relevant to their particular brand or industry.   While I am sure there are some cases that this may be true, I have seen time and time again when companies join the conversation late in the game, frustrating customers and missing out on opportuniti

Social Media 65

Social Media Web 2.0 Media Social Networks 65

Dahle Communication

APRIL 29, 2009

A great web program called Wordle allows users to type in words or a website and create a Word Cloud from the text. You can personalize it, change the colors, the style, how many words you want to use, etc. There are two things that I really like about the program: 1. The visualization is just cool - and the fact that you can put in your brand's colors also helps (it would be nice if they would allow you to chose your brand's fonts as well, but I'm trying not to be picky). 2.

Twitter 40

Twitter Tagging Brand Identity Branding 40

Brainrider

APRIL 28, 2009

Don’t get your knickers in a knot about inbound and outbound marketing strategy. The ‘revolving door’ metaphor isn’t suggesting that your prospects and customers will be coming and going. It is a nod to the types of messages and tactics you should be using as a B2B marketer these days. Your department’s revolving door should […]. The post Inbound & Outbound Marketing Strategy – the Revolving Door appeared first on Brainrider.

Marketing & Strategy 40

Marketing & Strategy Marketing Strategy Planning Marketing Prospects 40

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Social Media

WebMarketCentral

APRIL 30, 2009

Given the enormous interest in using social media for business purposes, I've been astounded to hear comments like these at recent conferences: "That's all really interesting, but I can't access any of the websites you just talked about. My company blocks all access to social media sites." "We're only allowed to use Facebook and LinkedIn for one hour each day, from noon to 1:00, and we're not supposed to say anything about the company.

Social Media 20

Social Media Media Web 2.0 Tagging 20

Adobe Experience Cloud Blog

APRIL 29, 2009

Building solid opt-in lists are no easy task.    Lead Management  requires creating solid thought leadership pieces, forming relationships with bloggers and analysts, building and optimizing forms and landing pages, and creating viral marketing pieces.   This takes time, patience, and hard work, and, even when you're doing the right things, and bringing in great leads, sometimes there is pressure for quantity, even if your leads are high quality and meeting your goals

Sales Qualified Leads 59

Sales Qualified Leads Work Management Marketing Automation Services Marketing Management 59

Dahle Communication

APRIL 27, 2009

I'm not a huge Major League Baseball fan (outside of cheering for the Twins). I would rather spend my time watching the NFL, playing Golf or maybe going to a minor league game with my kids. However, there are certain stories that I enjoy following because that story is compelling. As much as I like the Twins and don't like the big markets dominance, I do enjoy the Red Sox/Yankees rivalry.

Lead Scoring 40

Lead Scoring Lead Ranking Tagging Planning 40

Adobe Experience Cloud Blog

APRIL 27, 2009

Note from Jon Miller: I'm pleased to welcome our newest contributor to the Modern B2B Marketing blog. Laura recently joined Marketo as Sr Director of Corporate Communications; she brings "too many years" of B2B marketing experience to her role and is responsible for, among other things, working with Marketo's customers to document and share best practices and results.

Marketo 52

Marketo Paid Search Agency Work Management B2B Sales 52

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Adobe Experience Cloud Blog

APRIL 29, 2009

I'm thrilled to welcome Maria Pergolino as another author of the Modern B2B Marketing blog. I first met Maria when her company selected Marketo Lead Management for their marketing automation system, and was immediately impressed with her demand generation expertise. Maria is now an independent contractor working with Marketo, helping out with Marketo's lead generation and lead nurturing programs as well as our social media initiatives.

Marketo 48

Marketo Inbound Marketing Demand Generation Lead Nurturing 48

WebMarketCentral

APRIL 28, 2009

If you enjoy the coverage on this blog of social media marketing , SEO , online tools and web marketing —as well as occasional off-topic ramble , vacation or home project photos —please cast your vote for WebMarketCentral in the Chapeau Blog Awards today! (Or tomorrow. But that's it. Voting closes on Thursday.) Many thanks in advance for your support!

Tagging 20

Tagging Social Media Twitter SEO 20

WebMarketCentral

APRIL 27, 2009

What are some of the most effective ways to attract more readers to your blog? Acknowledge other bloggers you admire? Find ideas for helpful blog posts? Assure you're utilizing blogging best practices? Learn all of that in more in some of the best posts from the last year on blogging for business. 4 Quick and Simple Ways to Increase Page Views on Your Blog by Problogger A short but helpful post from Skellie with some quick and easy ways to make your blog stickier.

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Best Practices Business Adwords Blogger 20