Customer Experience Matrix

OCTOBER 31, 2008

The fourth and final item I had planned to add to the Demand Generation Guide Web site was posted yesterday. This is a spreadsheet on calculating the business value of a demand generation system. Basically it defines a formula for calculating profit based on factors that are affected by a demand generation system: number of leads, lead-to-customer conversion rate, net margin per customer, acquisition cost, lead handling cost and sales cost.

Demand Generation 120

Demand Generation Lead Scoring Lead Ranking Demand 120

Buzz Marketing for Technology

OCTOBER 30, 2008

Highlights of a Panel at the Media Convergence Forum featuring: Jeff Hayzlett – Chief Business Development Officer, Eastman Kodak Russ Klein – President Global Marketing Strategy, Burger King Nicholas Utton – CMO, E-Trade Financial Role of the CMO faces evolution and reinvention unlike any of the peers of the CMO. What the CMO role mean to each of you?

CMO 100

CMO Narrowcasting Peer-to-peer CPA 100

Adobe Experience Cloud Blog

OCTOBER 28, 2008

The next interview in the B2B Marketing thought leader interview series is with Robert J. Moreau, author of the B2B Marketing Best Practices blog and EVP Sales and Marketing for Rubicon Marketing Group , a marketing agency based in Portland, Oregon that specializes in defending marketing investments with marketing automation, marketing strategy, and demand generation expertise. 1.

Thought Leadership 49

Thought Leadership Marketing Automation Services Marketing Automation Automation 49

WebMarketCentral

OCTOBER 27, 2008

What are the most popular Web 2.0 applications? Exactly how helpful is online video as as search marketing tool? Which social media sites are the most valuable? How can you use StumbleUpon for SEO link building? Where can you find free tools to help monitor buzz about your company across blogs, Twitter on online forums? Read on to discover all of this and more in some of the best blog posts and articles on social media and Web 2.0 so far in 2008.

Social Media 20

Social Media Web 2.0 Optimization Media 20

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Response Rate

Customer Experience Matrix

OCTOBER 27, 2008

Over the weekend I completed "Demand Generation vs. Customer Relationship Management", the third in my trio of papers explaining where demand generation systems fit into the larger world of customer management software. Like the other two, they are available at the Raab Guide to Demand Generation Systems Web site [link]. This one was much easier to write because I was able to draw on the six-task framework established in the first of the trio, "Introduction to Demand Generation Systems".

Paper 120

Paper Demand CRM Marketing Automation Services 120

WriteSpark

OCTOBER 28, 2008

WriteSpark Tech Marcom Insights. Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. Home. Case Studies. Content Marketing. Sales Materials. Social Media. White Papers. Working with Writers. « Technical Writer or Technical Copywriter?

Copywriting 131

Copywriting Case Studies Copyright Case Study 131

WebMarketCentral

OCTOBER 27, 2008

In The Disconnect in PPC vs. SEO Spending , Rand Fishkin demonstrates that "SEO drives 75%+ of all search traffic, yet garners less than 15% of marketing budgets for SEM campaigns. PPC receives less than 25% of all search traffic, yet earns 80%+ of SEM campaign budgets," then asks: "Why does paid search earn so many more marketing dollars?" No doubt the comments to Rand's post will reveal many reasons for this differential, but here are three that spring immediately to mind: 1.

PPC 20

PPC Cost SEO SEM 20

Buzz Marketing for Technology

OCTOBER 27, 2008

Every once and a while you meet someone who inspires you to elevate your game to a whole new level and for me Doug Simon is that person. I first met Doug on a panel speaking about Web Video and he invited me to do a vlog with him. Candidly I have wanted to use more video for my own blog so I jumped at the chance. As my team knows I have been looking for ways to incorporate video in the marketing mix at BearingPoint not just as a nice to have but as a staple of our interactive go-to-market.

Marketing Mix 100

Marketing Mix Impressions Video Marketing Social Media 100