Smashmouth Marketing
DECEMBER 3, 2008
As regular as Halloween and football, this time of year Green Leads usually hears the following questions from both new and existing clients. "Why should we do appointment setting during the holiday months? Plus it's Q4, who has time for introductory appointments anyway?" Here are some points to ponder and they are relevant to all marketing programs, not just to appointment setting.
Customer Experience Matrix
DECEMBER 3, 2008
My little tour of demand generation vendors landed at Pardot just before Thanksgiving. As you’ll recall from my post on Web activity statistics , Pardot is one of the higher-ranked vendors not already in the Raab Guide to Demand Generation Systems. So I was quite curious to see what they had to offer. What I found was intriguing. While last week’s post found that Marketbright aims at more sophisticated clients, Pardot explicitly targets small and midsize businesses (or SMBs as we fondly acronymi
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Buzz Marketing for Technology
DECEMBER 2, 2008
After my last post on the Media Budget Ratio I got a question out on the Marketing 2.0 community by Scott Zosel about how much should you allocate for Social Media in your budget? Great question Scott and you inspired me to write this post. So here it goes. The cost of the technology used for social media is rather low. Take for example - a blog - costs next to nothing, a podcast can cost btw $0 and $2000 on the high end, a video can cost btw $0 and $10,000 - $15,000, a wiki can cost about $6500
Adobe Experience Cloud Blog
DECEMBER 4, 2008
Ken Ross recently wrote on the Expert CEO blog about the future of Software as a Service in today's economy. Although he discusses software in particular, I think his arguments apply to any company that needs to grow in today's economy without using significant amount of capital. Historically, SaaS companies needed a significant amount of funding to get to cash flow breakeven.
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Smashmouth Marketing
NOVEMBER 29, 2008
Other than general vicinity and locale to your running out of gas, how much marketing does a gas station really need to do. I can see some of the top company branding (Exxon-Mobil, Shell, Sunoco, and Citgo), does anyone really care who they buy gas from? In many cases the only competition that exists is the station across the street. The direction you're traveling on the road may play more to your decision than the brand.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Buzz Marketing for Technology
DECEMBER 4, 2008
These days many professional services and technology firms looking to differentiate themselves lean on an age old technique of creating thought leadership. But truly differentiated and provocative thought leadership is actually hard to come by. Most of the time, it is just interesting theory without any proof. Moreover, does the thought leadership actually drive the business and create sales or is it just content for content sake.
Smashmouth Marketing
DECEMBER 5, 2008
I was with Craig Rosenberg in SFO a couple weeks ago and were having a hot discussion on the economy, marketing, and Thai food. Craig is the author of the blog The Funnelholic and is an expert on b2b lead generation so I decided it would be great to do an impromptu rapid-fire interview with him on his thoughts regarding b2b lead gen and publish it here: Mike: How should marketers adjust to the downturn?
Smashmouth Marketing
DECEMBER 2, 2008
Walking around a networking event the other night I noticed everyone's nametag was just a name (no company). Once around the room I realized this was a great application of the new iPhone LinkedIn app (iTunes App Store: LinkedIn). It is a networking secret weapon. Here's how I used it: Research : As I was mingling, I'd plug in the person's name in the LinkedIn search and find out a little about them.
Smashmouth Marketing
DECEMBER 2, 2008
Lots of basketball genes in my daughter Melissa (freshman at Andover HS). Her mother was on a state finals team with Andover, and her grandfather won the first Bob Cousy award in the '60s. She made the team. Congrats love! Tags: sports kudos dad family melissa.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Smashmouth Marketing
DECEMBER 1, 2008
I was with Craig Rosenberg in SFO a couple weeks ago and were having a hot discussion on the economy, marketing and Thai food. Craig is the author of the blog The Funnelholic and is an expert on b2b lead generation so I decided it would be great to do an impromptu rapid-fire interview with him on his thoughts regarding b2b lead gen and publish it here: Mike: How should marketers adjust to the downturn?
Smashmouth Marketing
NOVEMBER 30, 2008
Having already experimented with outsourcing some database work to India, we thought we should give a try to Amazon's Mechanical Turk. From the FAQ page: "Amazon Mechanical Turk is a marketplace for work that requires human intelligence. The Mechanical Turk service gives businesses access to a diverse, on-demand, scalable workforce and gives workers a selection of thousands of tasks to complete whenever it's convenient.
Smashmouth Marketing
NOVEMBER 29, 2008
Having already experimented with outsourcing some database work to India, we thought we should give a try to Amazon's Mechanical Turk. From the FAQ page: "Amazon Mechanical Turk is a marketplace for work that requires human intelligence. The Mechanical Turk service gives businesses access to a diverse, on-demand, scalable workforce and gives workers a selection of thousands of tasks to complete whenever it's convenient.
Smashmouth Marketing
DECEMBER 1, 2008
World Aids Day. Thinking of my Uncle Eddie today. Always laughing, always having fun.passed away on June 3, 1998. He was 51. Tags: causes life health family politics.
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WebMarketCentral
DECEMBER 4, 2008
The best research tells you not only what's happening, but why. Check out these posts, more of the best so far in 2008, on web marketing and Internet research to sate your curiosity, make better marketing decisions, and arm yourself with online trivia knowledge. Which blogs do reporters read? What are the top uses of the Internet after email and search?
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