Metadata

JULY 22, 2020

Both demand generation and account-based marketing (ABM) are as old as marketing itself: after all, somewhere around 90 percent of marketing is generating demand. However, while demand generation has been knitted into MarTech for years now, ABM software, as a category, is newer to the scene. It’s only over the last several years that software vendors have tried building platforms to help marketers deliver an end-to-end ABM program.

Account Based Marketing 98

Account Based Marketing Demand Generation Demand Generation Agencies Ideal Customer Profiles 98

Marketing Insider Group

JULY 20, 2020

If you’ve been spending some extra time binging shows on Netflix these last few months, you are not alone. In fact the #2 most popular show in July 2020 is an animated series called “Avatar: The Last Airbender.” In fact, I’ve watched and re-watched this show with each of my 4 kids. And now that it is getting some recognition for great storytelling, I thought it could offer some lessons for marketers as well.

Paid Search Agency 310

Paid Search Agency Planning Storytelling Advertising Agencies 310

Content4Demand

JULY 23, 2020

Sometimes I feel like I’m in the SEO Bizarro World. Search engines are smarter than ever and becoming smarter, so trying to game them by cramming keywords or phrases into content doesn’t make sense. Yet, not only do I still see B2B marketers doing this, but sometimes this is their only SEO strategy for content. That’s unfortunate four a couple of reasons.

Keywords 72

Keywords SEO Long Tail Marketing Buying Cycle 72

Webbiquity

JULY 21, 2020

There’s a lot of excitement and new technology developing around artificial intelligence (AI) and marketing. There is also a bit of nervousness and some dangerous myths. Here’s what you need to know, along with several tools that can help you enhance your marketing efforts with AI today. Myth #1: AI is going to take my marketing job. Not to worry.

Marketing AI 345

Marketing AI Tools Paid Search Agency Marketing Analytics Tools 345

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Roketto

JULY 22, 2020

Ah, content marketing. Such a vast and confusing world to dive into. Not only does your content strategy need to be rock solid, but you also need to decide what type of content you want to produce. Do you want to zero in on blog posts? Email marketing? White papers? Ebooks? The sheer amount of choices out there can certainly be overwhelming.

Content Marketing 137

Content Marketing Tools Content Marketing & Strategy 137

Optinmonster

JULY 20, 2020

Are you looking for the best landing page optimization tips to increase conversions? Landing pages are a great way to boost newsletter signups and drive sales. But the hard part is creating a landing page that actually converts. So, in today’s article, we’re going to give you 7 tips for optimizing your landing page. Then, we’ll dive into 5 case studies that achieved real success using those same tips.

Landing Pages 81

Landing Pages Case Studies Case Study Studies 81

ConvertKit

JULY 24, 2020

Jump ahead. Why choose LinkedIn over other social platforms? Four steps to grow your list using LinkedIn. Start growing your list with LinkedIn today. Now I know what you're thinking. LinkedIn ? For list building?!? But hear me out. Sure, LinkedIn might have had a bad rap in the past as a hotspot for pushy salespeople and job seekers. Lately, though, things have changed.

Linkedin 99

Linkedin Marketing & Strategy Landing Pages Cross-Selling 99

Marketing Insider Group

JULY 21, 2020

I just read that in the year 2100, Nigeria will be the 2nd most populous country. And that by 2100, populations will plunge a lot across what we call the “developed world” (hate that term – it’s so condescending isn’t it?). Statistics can help us see into (and plan) for the future. This is true for life and one of my favorite things to do for marketing.

Marketing AI 557

Marketing AI Stats Planning Case Studies 557

KoMarketing Associates

JULY 22, 2020

I recently wrote about 5 ways B2B marketers can optimize their LinkedIn advertising, including tips around ad copy, creative, targeting, and utilizing specific types of campaigns. In this post, we’re going to take tips around targeting on LinkedIn a step further, exploring a few key options LinkedIn has to offer, and why this matters for B2B marketers.

Linkedin 373

Linkedin B2B Marketing Advertising Agencies Paid Search Agency 373

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Zoominfo

JULY 24, 2020

In theory, your sales and marketing departments should be the best of friends. But in practice, there are bottlenecks and a serious lack of communication. Sure, it’s a problem, but your company is doing well. It’s not the biggest issue, right? Wrong. What if I told you that misalignment between sales and marketing technologies costs B2B companies 10% of revenue or more per year?

Top of Funnel 301

Top of Funnel Zoominfo Paid Search Agency B2B Thought Leadership 301

Kaon

JULY 22, 2020

This article was originally published on LinkedIn. By Thomas Scheerder. Sales Director, Kaon Interactive Europe. I love this expression, and I live by it! Don’t sit back hiding in the corner, but pick up yourself and make the most, or even better something great, out of it. During our whole lives, we need to fight the obstacles that we face. I have recently become the European sales director for Kaon Interactive — a proud member of this great company based in Massachusetts, USA.

Digital Transformation 147

Digital Transformation Interactive Marketing Custom Publishing B2B Sales 147

Marketing Insider Group

JULY 22, 2020

Although automation is certainly not without its controversy, it seems like most marketing teams are willing to embrace it due to the countless benefits it offers. Not only does it save teams hours out of their day by taking over time-consuming tasks, but it can also make their efforts far more strategic – and profitable. According to a report from Invesp , businesses that have invested in marketing automation reported a 14.5% boost in sales and productivity with a 12% drop in marketing overhead

Email Marketing 324

Email Marketing Automation Campaigns Planning 324

KoMarketing Associates

JULY 21, 2020

As B2B marketers turn to social media to reach out to customers and prospects, new research suggests that Facebook still reigns supreme as a go-to channel. Social Media Examiner recently published its “2020 Social Media Marketing Industry Report,” and statistics showed that 91% of B2B marketers now use Facebook to connect with customers and prospects.

Social Media 293

Social Media Marketing Report Facebook Social Marketing 293

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Social Media

Zoominfo

JULY 23, 2020

Not all leads are created equal. In fact, they fall more on a spectrum. There are good ones, not-so-good ones, and just plain bad ones. That being said, there are also amazing leads that are essentially ready to buy. Aka, the dream leads. More often than not, though, you will be dealing with warm leads. In terms of the lead spectrum, they fall somewhere around the middle.

Differentiation 246

Differentiation Sales Qualified Leads Lead Scoring Lead Ranking 246

ATAK Interactive

JULY 21, 2020

B2B businesses today operate in a new reality. 82% of B2B buyers today spend more time in the research phase, extensively evaluating a product or service before purchasing. Buyer power has increased and as such, B2B businesses have to adapt to this new buyer journey and integrate new techniques to win and retain these customers. This is where sales enablement comes in.

B2B Sales 148

B2B Sales Work Management B2B Thought Leadership Marketing Management 148

Marketing Insider Group

JULY 21, 2020

If you’re just starting out on your Agile journey and coming up against terminology that seems unfamiliar – look no further! Our team put together this Agile marketing glossary for Agile newbies that need to learn the language of agility quickly as well as mature Agilists that want a handy reference guide by their side as they explore new facets of the methodology with their teams.

Planning 208

Planning Work Management Marketing Management Allocation 208

KoMarketing Associates

JULY 23, 2020

Although B2B marketers are excelling in terms of providing an optimal customer experience, new research shows that there is still room for improvement in regards to the content they are delivering and personalization efforts. ON24 recently published its report, “Experiences Everywhere: What Top-Performing B2B Marketers Do Differently,” and statistics showed that most B2B marketers (44%) believe their company is “excellent” in terms of providing a unique customer experience.

Marketing Report 156

Marketing Report B2B Marketing Personalization B2B 156

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Zoominfo

JULY 21, 2020

Young companies and organizations looking for early-stage funding might have reasonably concluded that the Covid-19 pandemic was going to kick plans back months, if not years. Nope. Instead, data analyzed by ZoomInfo generally indicates that firms seeking angel or seed funding, private equity, or Series A or B investments have seen an increase in action during the period from April 2019 through April 2020.

Zoominfo 225

Zoominfo Startups Advertising Mediums Paid Search Agency 225

Biznology

JULY 20, 2020

Amid health, economic and social crises, our leaders are being asked communicate like never before…. and almost all virtually. For today’s comms pros, creating and facilitating engaging virtual town halls, conferences and important meetings is possible – and even culturally rewarding. Plus, you’re also helping your leaders communicate from their home offices.

Conference 129

Conference Linkedin Tips Design 129

Marketing Insider Group

JULY 22, 2020

Account-Based Marketing (ABM) offers an exhaustive list of benefits for most businesses. A list of the latest ABM statistics shows that companies that utilized this strategy saw incredible results including: Up to 200% higher ROI. 30% boost in revenue. 66% increased the number of leads generated. 83% saw increased engagement from targeted leads. 50% of teams were more productive and able to optimize their time on qualified leads.

Account Based Marketing 256

Account Based Marketing ABM Sales Qualified Leads Lead Ranking 256

Vidyard

JULY 24, 2020

An interview with a compelling person is nearly always an entertaining thing to watch (it is, after all, the premise that many a late night or daytime talk show is built on). But what happens when it’s not feasible to be in the same physical space as your interviewee? Whether that’s due to cost concerns, scheduling issues, time restraints, or even travel restrictions and social distancing orders, it means you need to get creative to get the footage you need to make your video.

Budget Programs 142

Budget Programs Enterprise Management Skype Work Management 142

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Zoominfo

JULY 20, 2020

For many startups, the road to success is lined with meticulous plans to raise money. In exchange for much-needed capital, outside investors receive equity, or ownership, in the company. Each one of these rounds reveals a new valuation for the company and provides much-needed funds for growth. The problem with raising money according to VC and author Richard Harroch is “It’s almost always harder to raise capital than you thought it would be, and it always takes longer.”.

Zoominfo 162

Zoominfo Startups Paid Search Agency Ad Exchange 162

Adobe Experience Cloud Blog

JULY 24, 2020

“The times they are a-changin’ ” With more people working from home than ever before, in-person events replaced with digital experiences, budgets are being rescoped, and brands are focusing more on serving rather than selling. It’s a time of reflection for many personally and professionally. It’s also an opportunity to pause, take stock, and prepare for the new normal that is quietly emerging.

Marketo 141

Marketo Lead Ranking Lead Scoring Marketing Qualified Leads 141

Sprout Social

JULY 23, 2020

“Think of the end at the beginning, always.” That’s what my previous boss and mentor constantly asked of me. As a young social media manager, getting into the habit of thinking through each pitfall and every improvement opportunity was critical in helping me grow my career. My boss also taught me the importance of social media silence, a strategic measure we take during times of crises—local or national—and halt all social media publishing.

Social Media 145

Social Media Brand Identity Branding Media 145

Unbounce

JULY 23, 2020

As part of our new Conversion Benchmark Report , Unbounce ran a survey of marketers, working in dozens of industries, in early 2020. We wanted to know about your plans when it comes to running a high-converting campaign—as well as the role played by landing pages in supporting your post-click strategy. How do our expectations line up with the insights revealed by a machine learning analysis of 19 million conversions ?

Landing Pages 145

Landing Pages Marketing AI Planning Paid Search Agency 145

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Zoominfo

JULY 20, 2020

For many startups, the road to success is lined with meticulous plans to raise money. In exchange for much-needed capital, outside investors receive equity, or ownership, in the company. Each one of these rounds reveals a new valuation for the company and provides much-needed funds for growth. The problem with raising money, according to VC and author Richard Harroch, is “it’s almost always harder to raise capital than you thought it would be, and it always takes longer.” So if you’r

Zoominfo 130

Zoominfo Startups Paid Search Agency Ad Exchange 130

Only B2B

JULY 20, 2020

Firstly, let’s understand “what a Sales Pitch is”. According to wikipedia definition of Sales Pitch is – In selling technique , a sales presentation or sales pitch is a line of talk that attempts to persuade someone or something, with a planned sales presentation strategy of a product or service designed to initiate and close a sale of the product or service.

Telemarketing 139

Telemarketing Privacy Policies Demand Generation Agencies Wikipedia 139

ATAK Interactive

JULY 21, 2020

B2B businesses today operate in a new reality. 82% of B2B buyers today spend more time in the research phase, extensively evaluating a product or service before purchasing. Buyer power has increased and as such, B2B businesses have to adapt to this new buyer journey and integrate new techniques to win and retain these customers. This is where sales enablement comes in.

B2B Sales 128

B2B Sales Work Management B2B Thought Leadership Marketing Management 128