Marketing Craftmanship

JULY 19, 2013

'Entertainment Craftsmanship: What’s Missing from American Television. Although a similar-sounding name brings footwear to mind for most Americans, “Doc Martin” is a British television series that follows the fictional life of Dr. Martin Ellingham, a brilliant but extremely grumpy (dog-hating) vascular surgeon whose medical career is sidelined after he develops a fear of blood.

Television marketing 172

Television marketing Public Relations Thought Leadership Blogger 172

Convince & Convert

JULY 19, 2013

'Sometimes deepening the relationship between your brand and your fans is as simple as giving people a way to engage on a new level. Instagram is a great tool for capturing fan and customer excitement in the moment, but in order to understand the magnitude of the effectiveness of visual marketing, it helps to take a look at the numbers: 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. [ source ]. 40% of people respond better

Campaigns 151

Campaigns Tips Case Study Case Studies 151

Crimson Marketing

JULY 19, 2013

'Passion is the key to life. Don’t let anyone rain on your parade. No matter how out there, crazy, or down right impossible your idea or dreams might be – GO AFTER THEM! You don’t want to look back one day and wonder “What if?” You want to look back and say “At least I tried!” . Just a little something to think about as we head into the weekend.

Business 119

Business 119

Biznology

JULY 19, 2013

'Photo credit: Wikipedia. Back in the days when the government did stuff, like got together and actually passed bills, U.S. Speaker of the House Tip O’Neill coined the phrase, “All politics is local.” And what the Speaker meant was that politicians depend on finding and promoting issues that matter to their constituents and, essentially, keeping their customers happy (one wonders how many politicians—let alone businesses—still remember that advice).

SEM 110

SEM Wikipedia Search Marketing Loyalty 110

Advertisement

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Paul Gillin

JULY 19, 2013

'There’s no fluff in the press release, so I’ll just excerpt it word for word. Nora Ganim Barnes and her team at the Charlton College of Business Center for Marketing Research at the University of Massachusetts Dartmouth continue to produce some of the most consistent, rigorous and comprehensive research on social media adoption by both small and large businesses.

Social Media 109

Social Media Social Networks Statistics Facebook 109

SnapApp

JULY 19, 2013

Here at SnapApp, we love seeing the amazing, creative content that our customers build using SnapApp. From photo contests and bracket competitions to giveaways and sweepstakes, the SnapApps our customers build everyday continue to amaze us. Each week, our account managers will introduce you to one of the SnapApps we can’t stop talking about around the office. ————————————————————————————————————.

Advertising Channels 48

Advertising Channels Click Rate Conversion Rate B2B Sales 48

readwrite

JULY 19, 2013

Microsoft isn’t the only one getting smacked around by Wall Street today —Google is getting the stink eye too after reporting their 2Q earnings and missing analysts’ marks, despite a 19% rise in revenue for the quarter. Google shares were down as much as 5% in after-hour trading following a report of second-quarter net income of $3.23 billion compared with $2.79 billion a year ago.

Paid Search Agency 40

Paid Search Agency Google Ads Mobile Advertising 40

Hubspot

JULY 19, 2013

'Driving new visitors to your site is essential in order for an ecommerce business to succeed, and getting ranked at the top of Google’s organic search results offers the visibility necessary to generate new leads and drive more traffic straight to your site. Unfortunately, search engines are far from stagnant, and algorithm updates like Panda and Penguin have the power to wreak havoc on your ecommerce site’s rankings, unless you have an SEO strategy that’s equally adaptable.

eCommerce 60

eCommerce Lead Ranking SEO Lead Scoring 60

Adobe Experience Cloud Blog

JULY 19, 2013

'Author: Rachel Kavanagh Recently a large Enterprise client of mine embarked on a PPC campaign for LinkedIn to promote one of their little known B2B Services Products. As is typical for its size, the company had found itself fully committed to a Global agency; however the local UK branch specialised in B2C and was still using traditional marketing tactics for ad copy.

PPC 105

PPC Linkedin Paid Search Agency Advertising Agencies 105

Advertisement

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Hubspot

JULY 19, 2013

'Choices are hard. And when it comes to choosing the right format for your next blog post, there''s quite the smorgasbord to choose from. Perhaps how-to posts are your forte. Or maybe you just can''t resist the list. But just because you have a signature format, doesn''t mean it''s necessarily right for the topic you''re blogging about. Aah. decisions, decisions.

Thought Leadership 59

Thought Leadership Curation Blogger Classified Ads 59