Biznology

DECEMBER 27, 2013

'(Photo credit: Steve Rhodes). Like many of you, I’m prepping plans for 2014 with many of my clients and for my own business. And, while looking through some year-end reports, I had a chilling thought: What if Google really sticks it to us next year? What if they turn off key services, eliminate more data or, most worrying, restrict access to customers?

Paid Content 144

Paid Content Google RSS SEM 144

Convince & Convert

DECEMBER 27, 2013

'David Oliver, Brimfield Police Department. David Oliver, Chief of Police at the Brimfield Police Department in Ohio, joins the Social Pros Podcast this week to discuss the insane popularity of his department’s Facebook page, his book at the foundation its proceeds benefit, and the importance of maintaining a consistent presence and voice in social media.

Practices 167

Practices Best Practices Paid Search Agency Skype 167

Anything Goes Marketing

DECEMBER 27, 2013

'Being in the world of marketing automation for as long as I was, I was a bit jaded and defended email as a marketing tool like it was the be all and end all of marketing. Since moving to another part of B2B marketing and executing different types of email campaigns I now have a completely different perspective. Email is in fact losing its touch. In this fantastic Slideshare by Gary Vanderchuck ".

Marketing Automation Services 117

Marketing Automation Services Social Media Email Campaigns Email Marketing 117

Hubspot

DECEMBER 27, 2013

'Extra budget : It''s a great problem to have, but a problem nonetheless. Some budgets are the use-it-or-lose-it kind -- so if you don''t spend it now, you''re not going to have it next quarter. Other budgets will let you roll over extra budget, but if your executive team sees that you''re not using that extra budget, you could lose it anyway. At the same time, you don''t want to just recklessly buy junk to spend your budget -- your boss won''t like seeing hundreds of dollars go to random purcha

Budget Programs 56

Budget Programs Marketing Budget Marketing Budget Creation Buy 56

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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LeadSquared

DECEMBER 27, 2013

Google plus has become a very important platform for businesses in terms of attracting new customers and building a community. Whether you have a Google plus account, Google plus local page for your business, or Google Places account, here are 11 Google Plus Best Practices for Businesses that you can try, to rank well on Google. Used wisely, it can benefit your business and significantly increase ranking chances on Google.

Practices 52

Practices Google Best Practices Business 52

Adobe Experience Cloud Blog

DECEMBER 27, 2013

'Author: Veronica Holmes Let’s say you’re a marketing manager, overseeing a small team of over-worked marketers. You’re putting in long hours to make the best of what you have, but you have few resources, a huge deliverables workload, and ambitious growth targets. You also have huge competitors out there who have more people, more money, and whose marketing seems to be everywhere.

Small Business Marketing 105

Small Business Marketing Marketing & Strategy Business Multi-Channel 105

Hubspot

DECEMBER 27, 2013

'Keeping up with the thousands of updates and changes Google makes in AdWords each year could be a full-time job. I''m assuming you don''t want to make it your job. right? That''s what I thought. I’ll save you some (well, a lot of) time by cutting through the noise and covering the top-four most impactful changes of 2013. 1) Enhanced Campaigns: Smarter and More Effective Mobile.

Adwords 57

Adwords Cost Per Click Google Mobile Advertising 57

Hinge Marketing

DECEMBER 27, 2013

'Top Professional Services Marketing Content from December 2013. Each month an enormous amount of content is published on marketing. This monthly column will help you keep up with the best marketing articles on the web. Enjoy! How Surveys Can Help You Create More Effective Content Marketing. By: Colleen Jones, Content Marketing Institute. 2013 has seen an exponential rise in content marketing, and it shows no signs of slowing down.

Webinar Metrics 57

Webinar Metrics Customer Surveys Mobile Marketing Hubspot 57

LEADership

DECEMBER 27, 2013

'If you need more evidence that email marketing works in the B2B industry, this infographic by Position² will surely have you convinced. Position² reveals intriguing information based on 2013 statistics. For example, did you know that your ROI from B2B email marketing alone is 127%? This explains why companies are further relying on their email marketing campaigns.

Email Marketing 79

Email Marketing B2B Marketing B2B Mobile Marketing 79

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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