Square 2 Marketing
NOVEMBER 10, 2023
When your marketing and sales tools work together rather than in a silo, everyone benefits. Fortunately, you can integrate HubSpot with 100+ apps and web services to help your team work more efficiently. In this post, we’re going to cover seven HubSpot integrations that make a big difference in your ability to craft meaningful marketing campaigns and sales processes.
The Forward Observer
NOVEMBER 10, 2023
Content Marketing Strategy: Harness the Power of Your Brand’s Voice by Robert Rose About the Book Do you know how to turn the attention your content receives into profit? With a meaningful content marketing strategy, you can. An organization’s content communicates everything to consumers. Content marketing is one of the most important pieces of the marketing plan, but many businesses do not approach it strategically.
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Industrial Marketing Today
NOVEMBER 10, 2023
As we approach 2024, I cannot overstate the importance of Search Engine Optimization (SEO) strategies for manufacturers and industrial companies. In this blog post, I will discuss the most effective SEO strategies for manufacturers and industrial companies for the next year and beyond.
Martech
NOVEMBER 10, 2023
As the marketing landscape evolves with over 12,000 tools vying for attention, understanding the challenges and opportunities is more critical than ever. The right insights on first-party data can empower you to stay ahead of the curve — and take advantage of new opportunities to engage with your customers. However, walking the line between data and privacy can be challenging without the right strategies.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Top Rank Marketing
NOVEMBER 10, 2023
B2B Tech Decision-Makers Look for Content to Inform Them of Industry Trends 67 percent of B2B technology buying decision-makers have said that finding trend data was the top reason they engaged with content, with 39 percent having done so to compare product solutions, and 33 percent to find new business strategies — three of numerous findings of interest to B2B marketers contained in newly-published survey data.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Inbox Insight
NOVEMBER 10, 2023
With 99% of marketers leveraging intent data to some extent within their marketing strategy, it’s evident that intent data is an invaluable tool for demand generation. Businesses can utilize it to grow their lead pipeline and discover sales opportunities that were previously hidden. When it comes to deciding where to source your intent data, it is worth considering that first-party data, second and third-party data all give different outlooks, provide different benefits and have their ow
Martech
NOVEMBER 10, 2023
“Retail media is hard, but worth it. Its the third revolution in digital advertising and in almost every way, its more interesting than the previous two. It’s advertising as utility. It’s advertising that helps consumers find what they are looking for. But, its darn hard.” That was Jared Belsky, CEO of digital agency Acadia, reacting on LinkedIn to some big news in the digital commerce space.
Stevens & Tate
NOVEMBER 10, 2023
Black Friday is one of the largest shopping days, where consumers buy everything from electronics and household items to software, services, and subscription plans. Whatever product or service you sell, Black Friday allows you to market your business and reach as many prospects as possible. But how can you maximize Black Friday sales? One obvious answer is to tap into the power of email personalization.
Navigate the Channel
NOVEMBER 10, 2023
The Age of Information is old news – we are now in the Age of Local advertising. Just as big data now means nothing unless it has been streamlined and focused, information in total means very little unless it is immediately relevant. The fastest way to make business information relevant to a person is to make that information local. Example – all else being equal, would you rather go to a shoe store down the street or one that is 100 miles away from you?
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
The Daily Egg
NOVEMBER 10, 2023
With all the tools available on the market today, it’s easier than ever before to launch and publish a website. But how. The post Concrete CMS Review appeared first on The Daily Egg.
Champion Communications
NOVEMBER 10, 2023
As the leaves fall and Q4 begins, our clients continue to delve into tech’s latest trends. From generative AI to inspiring stories and security insights, here are our October 2023 coverage highlights: CloudSmiths: CloudSmiths: Forge the Future In an interview with Africa Outlook, CloudSmiths Founder and CEO Jason Timm highlighted explores the company’s journey and investment in Generative AI.
The Daily Egg
NOVEMBER 10, 2023
If you’re a small or medium-sized shop owner who wants to move your services online, Dukaan is a solution with your needs. The post Dukaan Review appeared first on The Daily Egg.
HG Data
NOVEMBER 10, 2023
Last week, ten HGers set off on an admirable goal — fundraising for sick children on behalf of Extra Life. In support of the Children’s Miracle Network Hospitals, the Extra Life Gaming Marathon was 24 hours of straight gaming to help raise money for local member hospitals to fund critical life-saving treatments and healthcare services, … The post HG Gamers Fundraising for Children appeared first on HG Insights.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Tiecas
NOVEMBER 10, 2023
As we approach 2024, I cannot overstate the importance of Search Engine Optimization (SEO) strategies for manufacturers and industrial companies. In this blog post, I will discuss the most effective SEO strategies for manufacturers and industrial companies for the next year and beyond. I will provide actionable insights to help you elevate your online presence and beat the competition by using proven SEO strategies based on my experience and industrial marketing expertise.
Sana Commerce
NOVEMBER 10, 2023
I Today, it’s become common to hear the phrase digital commerce in conversations about digital transformation and e-commerce. But how is digital commerce different from e-commerce, exactly? In our complete guide to digital commerce, you’ll learn just that. Plus: how digital commerce is relevant to B2B product sellers today, along with the strategies and tools you need to implement a digital commerce ecosystem that works for your business.
illumin
NOVEMBER 10, 2023
Once dubbed the “ Twitter Killer ”, Threads launched in July 2023 with high expectations. In the midst of leadership controversy, the new app was slated by many to replace Twitter, (recently rebranded as X). But where is the social network now? And where is it likely to go in the coming months? Built by the team at Instagram, and announced on July 5 of 2023 , Threads came onto the social media scene as a new way to engage in conversations and keep up with the latest trends via text updates.
Drew Neisser
NOVEMBER 10, 2023
If there’s a social media platform where a CMO can gain substantial influence, LinkedIn is the one. So how can marketers get their voices out there? Enter Beth Granger , your LinkedIn Guru, who joined a CMO Huddles Career Huddle to share her top tips for networking and connecting on the popular business platform. Beth works with organizations and individuals who want to grow their businesses through referrals and unleash the power of LinkedIn.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Terminus
NOVEMBER 10, 2023
In our recent webinar, Powering Revenue Growth with AI-Driven ICP Refinement, led by our Director of Strategic Initiatives, Taylor Young, and Head of Revenue Operations, Kevin Hurley, we dived deep into the integration of Artificial Intelligence (AI) in refining Ideal Customer Profiles (ICP). The webinar emphasized the significant impact of AI in enhancing the accuracy and efficiency of Ideal Customer Profile (ICP) development.
Martech
NOVEMBER 10, 2023
In my last post , I covered how to write prompts for generative AI to create an email campaign brief that incorporates persuasion principles. This article shares the results that ChatGPT delivered using my extensive prompt, which I wrote to align with the hypothesis we used to set up our A/B testing program. Some notes before we dive in: We wanted to learn how ChatGPT could factor into our campaign process at all stages to help us set up, test and launch campaigns faster.
Single Grain
NOVEMBER 10, 2023
If you’ve ever heard of the term “engagement pods,” you may be wondering a few things. What exactly are engagement pods? How effective are they at spurring traction for your content? And is the effort invested in them justified? Let’s walk through the major attractors that draw people toward joining engagement pods understand their mechanics, evaluate their efficacy, and provide insights into their role in curating your content.
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