Writing on the Web

SEPTEMBER 4, 2013

'How can you attract more readers to your business blog? Blogs have become a social media platform for everyone. When you know how to blog , you can write about anything relevant to your business’ audience that will enrich customers’ knowledge and show how your business will be beneficial to them. You can provide information on your blog that solves people’s key problems in your field, and they’ll keep coming back and become regular readers.

Business Blogging 181

Business Blogging Tips Business Social Media 181

Buzz Marketing for Technology

SEPTEMBER 4, 2013

'Posted in Branding Buzz Marketing Conversational Marketing Crowdsourcing Innovation Interactive Marketing Mobile QR Codes Visual Recognition. The Red Bull Wake Open in Tampa, Florida is the world’s largest Wake Boarding contest and they wanted to do something new and engaging from a guest experience perspective this year. So, after reviewing various mobile technologies they decided to partner Smartsy to incorporate Visual Recognition and User Generate Content into their branding and collate

Buzz 164

Buzz Branding Brand Identity Mobile Marketing 164

Smashmouth Marketing

SEPTEMBER 4, 2013

'As a business owner, I manage my tasks, take care of clients, look at my numbers, work hard, attend to quality, work with my team.you name it. Does that sound much different than a sales or marketing professional? Tasks, Clients, Quotas, Energy, Perfection, Peers. You all own your own businesses! Congrats. So now that you own your own business, where can you go for some advice and inspiration?

Peer-to-peer 134

Peer-to-peer Blogger Intent Network Marketing 134

Convince & Convert

SEPTEMBER 4, 2013

'In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about two new announcements from Facebook that appear to come from opposite ends of the philosophical spectrum. Maybe. Or Maybe Not. Within 96 hours, Facebook made two pronouncements (I like to imagine them being made via scrolls read in a town square, preceded by trumpeter fanfare, but in reality they were simple blog posts).

Facebook 160

Facebook Social Media Promotion Rules 160

Advertisement

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Crimson Marketing

SEPTEMBER 4, 2013

'Your customers care about results because they have a problem they need you to fix. Problems are nothing more than a disruption, and herein lies your opportunity. . Bob Braham provided me with some very interesting insight into what he calls the “three C’s of solutions marketing”: . The Customer – Identify pain points and disruptions to create a selling motion .

Work Management 122

Work Management Marketing Management Advertising Agencies CMO 122

The ROI Guy

SEPTEMBER 4, 2013

'Earlier this year, the global management-consulting firm L.E.K. Consulting conducted an in-depth review of US IT purchasing trends. The 2013 IT Decision Makers Study interviewed 228 IT decision makers, from small / medium businesses (SMBs) to enterprises across all key industry verticals. L.E.K. Consulting offered us an early look at the findings, which deserve consideration as you develop your IT sales and marketing strategy for 2014.

Enterprise Management 76

Enterprise Management Marketing Management Sales Cycle Business 76

Hubspot

SEPTEMBER 4, 2013

'When people come to your Facebook Page, where do you think they first look? I''ll give you a few hints. It''s a visual piece of content that sits at the top of your Company Page. It takes up almost a quarter the screen on most desktop browsers. You probably guessed it by now. it''s your Facebook Cover Photo ! And since it''s so noticeable, you want to make sure you''re following the best practices for creating and optimizing your Facebook Cover Photo.

Template 61

Template Facebook Guidelines Ideal Customer Profiles 61

Brandfolder

SEPTEMBER 4, 2013

After [our last post]([link] we weren't sure what to think of this stunt, and now we've got a pretty good idea of what they're up to in Sunnyville. Sometimes there.

Focus Group 40

Focus Group PR 40

Hubspot

SEPTEMBER 4, 2013

'Today, Google For Nonprofits opened up its mobile donation app, One Today , to all Android users in the U.S. They are now inviting nonprofits to register, create their own projects, and ultimately fundraise via mobile devices and social media. Sounds like a nonprofit inbound marketer''s dream, right? (Well, the dream is probably for the app to be available for iOS, too.

Google 61

Google Mobile Marketing User-Generated Content Network Marketing 61

Advertisement

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Adobe Experience Cloud Blog

SEPTEMBER 4, 2013

'Author: Dayna Rothman As a marketer, you no longer control the flow of information that buyers seek about your products and services. Instead, today’s self-empowered buyers find the information they want online. After all, there’s more than enough information at their fingertips on just about any topic. It’s no wonder that by the time buyers are ready to talk to a sales rep, they’ve already completed 60-90% of the buying process.

Work Management 105

Work Management Marketing Management Lead Nurturing Paid Search Agency 105

Hubspot

SEPTEMBER 4, 2013

'Here’s a puzzle for you: What do advertising and promotion managers have in common with construction helpers, carpenter helpers, stucco masons, typists, textile machine workers, and people who operate drilling and boring machines? Answer: They’re all working in areas where U.S. jobs are disappearing the fastest, according to a special report from 24/7 Wall Street.

Advertising Agencies 60

Advertising Agencies Advertisements Advertising Paid Search Agency 60

Hubspot

SEPTEMBER 4, 2013

'For those of us immersed in the world of inbound marketing, it''s easy to understand how inbound tactics can have a major impact on a company''s bottom line. However, we work with a lot of companies that are just now embracing inbound marketing principles and tactics. In these cases, the last group within these companies that climbs on board is usually the sales department.

Inbound Marketing 55

Inbound Marketing Work Management Marketing Management Top of Funnel 55