Marketing Insider Group

JUNE 11, 2014

'I am very excited to announce today that after nearly 7 years at SAP , I am taking a big step in my journey. When I moved from sales into marketing, my aim was to help more customers – more than one at a time. I have talked about how I believe marketing has a marketing problem. And so I am leaving one amazing company and joining another with the goal of helping more brands create content that customers actually want, to engage with new potential buyers, to build trust and to forge new rel

Content Marketing 170

Content Marketing B2B Thought Leadership Paid Search Agency Content 170

Digital B2B Marketing

JUNE 11, 2014

'Digital marketers are getting hooked on reporting bigger numbers, but in the process your marketing may actually be making a smaller and smaller impact. Marketers are making a land grab, including in their reporting big swaths of results that were not driven by their marketing efforts. Many even count the same results twice, all to show that marketing is contributing to results.

Doubleclick 162

Doubleclick Search Marketing Marketing Report Paid Search Agency 162

Avitage

JUNE 11, 2014

'The practice of social selling has crossed the chasm and entered the tornado stage. (Huffington Post, see Mike Kunkle’s excellent webinar) To fuel this content dependent activity, many are urging sales people to blog, and to become thought leaders. (Lori Richardson, John Jantsch, ITSMA) This is a logical extension from a belief that sales people must think more like marketers.

Cross-Selling 156

Cross-Selling Thought Leadership Blogger Network Marketing 156

Biznology

JUNE 11, 2014

'Yesterday, I presented a webinar about how Big Data has already changed marketing. All the cool kids are talking about Big Data–are you feeling left out? Or hoping it’s another shiny fad that will fade? Big Data is changing marketing irrevocably, like a tsunami disrupting both fundamentals and process, and it’s only just started. In this webinar, you’ll learn: Why Big Data is not a prediction, but a fact.

Marketing Analytics Tools 131

Marketing Analytics Tools Webinar Metrics Internet Marketing Social Media 131

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Webinar Metrics

Convince & Convert

JUNE 11, 2014

'It’s amazing how fads come in go when it comes to methods in bringing in traffic to your site. With social media at it’s peak, the hype has gone wild about how social media determines traffic now days. But you’re smarter than that, and we know where it’s truly at, and that’s your email list. The money is in the list. Unfortunately, there are some challenges with making sure your emails reach your intended recipient.

RSS 167

RSS Blogger Open Rate Promotion 167

Convince & Convert

JUNE 11, 2014

'Over the past couple of years, I’ve been working on the best practices for running campaigns on Google+ and how, as Chris Brogan would say, we can make our buyers the hero of the story. Google+ campaigns are a great way of building trust and relationships with the people who may well become your brand advocates. Campaigns create movements. If you want to be a movement maker, then keep reading.

Google 163

Google Campaigns Case Study Case Studies 163

SugarCRM

JUNE 11, 2014

'The post The Best Marketing Automation Software appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion.

Marketing Automation Services 85

Marketing Automation Services Marketing Automation Software Automation 85

Hinge Marketing

JUNE 11, 2014

'The seller-doer model is once again gaining traction in A/E/C firms. Some in the industry would even argue that it never left the industry. Semantics aside, how prepared are the seller-doers in your firm? Seller-doers are those individuals that not only build business for their firms but are also technical professionals. The technical professionals are often the same ones delivering on the work.

Peer-to-peer 68

Peer-to-peer Sales Qualified Leads Education Lead Ranking 68

Hubspot

JUNE 11, 2014

'“Is this good enough?” It’s a question that has at one time or another haunted us all. It''s unique in its ability to be both universally familiar and individually personal due to the way it transcends industries, job descriptions, and skillsets, yet simultaneously elicits in each of us a certain degree of emotional conflict. It’s a question that undoubtedly deserves an answer, or at the very least an exploration, and that is precisely what I hope to accomplish in this a

Deliverability 61

Deliverability High Quality Lead Creativity Peer-to-peer 61

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Computer Market Research

JUNE 11, 2014

Social Media – it’s the enterprise buzz word of the decade. More often than not you’ll hear some industry leader boast about the value of using social media for business. You may even hear about companies that have succeeded in acquiring customers from social media itself. However, there’s an inherent difficulty when incorporating social media into a partner relationship management strategy.

Social Media 60

Social Media Advertising Channels Media Plans Enterprise Management 60

Hubspot

JUNE 11, 2014

'Let''s pretend you need to close 30 more customers to hit your sales target. Luckily, you just so happen to have a whitepaper with a customer close rate of 30%. You might assume that if you get 100 more people to download that whitepaper, you’ll get 30 more customers and everything will be gravy -- because based on its past performance, that''s the outcome you can expect.

Analytics 54

Analytics Statistics Education Ad Building 54