Biznology

OCTOBER 14, 2013

'Image via CrunchBase. Keywords are the currency of the internet. Most people find a website (including yours) by first typing keywords in the query box of a search engine. This information is not only telling for words that should be on your site but rich with insights about the unmet needs of your audience. Google Analytics is the most widely used tool for understanding consumer behavior on a website.

Keywords 138

Keywords Resources Google Long Tail Marketing 138

Industrial Marketing Today

OCTOBER 14, 2013

'I recently read the survey, 2012 Mind of the Engineer that was released by UBM Electronics, the global leader in media and marketing solutions for design engineering and the electronics [.]. [ This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].

Content 93

Content Business Blogging Customer Surveys Design 93

Hinge Marketing

OCTOBER 14, 2013

'At Hinge we have been studying Visible Experts℠ , people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide. We study them because we want to understand how they attained that status and what we can learn from them. This profile focuses on Lori Randall Stradtman, a Visible Expert for social media strategy.

Ideal Customer Profiles 87

Ideal Customer Profiles Profiling Social Networks Work Management 87

Hubspot

OCTOBER 14, 2013

'As inbound marketers, it’s our job to keep up with the latest trends in our industry, news on our competitors, and the latest marketing jargon. But sometimes, every once in a while, a term or concept will eek by you. You might kind of know what it means, but not entirely. And you’ll know exactly what that term is when a colleague says something to you and your first reaction is. “ Huh?

Long Tail Marketing 61

Long Tail Marketing Work Management Marketing Management RSS 61

Advertisement

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Adobe Experience Cloud Blog

OCTOBER 14, 2013

'Author: DJ Waldow Hello djwaldow@waldowsocial.com, We wanted to let you know that your Pro Account will expire in 14 days. To renew for another year and see a list of all the latest Pro features check out this page: [companyname.com/gopro]. Thank you for your support! [company name]. — A few days ago, I received the above email. Note: I’ve removed the company name to protect the guilty.

Campaigns 105

Campaigns Multi-Channel SMS Lock-In 105

markempa

OCTOBER 14, 2013

'Tweet I once worked with a field marketing vice president who was calm, cool and collected for every presentation she prepared for. Well, all except one. The only presentation that ever seemed to rattle her nerves – and just ever so slightly – was the annual presentation to Sales leaders, justifying her upcoming budget (and, perhaps, existence). “We talk to the customer every day…”.

Lead Generation 239

Lead Generation Clickthrough Planning Generation 239

Hubspot

OCTOBER 14, 2013

'As inbound marketers, it’s our job to keep up with the latest trends in our industry, news on our competitors, and the latest marketing jargon. But sometimes, every once in a while, a term or concept will eek by you. You might kind of know what it means, but not entirely. And you’ll know exactly what that term is when a colleague says something to you and your first reaction is. “ Huh?

Long Tail Marketing 59

Long Tail Marketing Work Management Marketing Management RSS 59

Hubspot

OCTOBER 14, 2013

'Last week, Google announced it''d be using users'' pictures (age 18+ only) in its advertisements, starting November 11, 2013. Great. Oh, and it''s not just your face -- it''s also your name, reviews, recommendations, and endorsements. This news came out via a change to the company''s Terms of Service. Google cited the change as an attempt to help provide more personalized, relevant ad data.

Google 59

Google Opt-out Opt-in Privacy 59

Hubspot

OCTOBER 14, 2013

'We''ve all been there: You''ve created a piece of content -- a blog, an ebook, a report, a video -- with expectations of high volume traction. and then nothing happens. It sucks. You stare at your data, hitting refresh over and over again, while the awful feeling of failure creeps over you. You might even start questioning your awesome content-creating skills -- not cool!

Paid Content 59

Paid Content Promotion Content Paid Search Agency 59

Advertisement

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Hubspot

OCTOBER 14, 2013

'We''ve all been there: You''ve created a piece of content -- a blog, an ebook, a report, a video -- with expectations of high volume traction. and then nothing happens. It sucks. You stare at your data, hitting refresh over and over again, while the awful feeling of failure creeps over you. You might even start questioning your awesome content-creating skills -- not cool!

Paid Content 56

Paid Content Promotion Content Paid Search Agency 56