Marketing is evolving to meet the needs of the consumer in this tech-reliant world. The Internet and the rise of mobile have created an environment in which consmers demand personalization and immediate access to information. To stay competitive, brands must adopt a marketing strategy that is both integrated and digital. This infographic details the 6 key components that make up an effective integrated digital marketing stratey. Follow @jaceyleigh Follow @SyneCoreTech MORE >>

To keep with the spirit of the holidays, I wanted to provide a light look into some of the things inside sales reps may see within the first two weeks (or 12 days) of a prospecting campaign. Now, I will try to write this in keeping with the original tune, so when reading, be thinking of partridge’s in a pear tree and drummer's drumming. On the first day of prospecting my campaign gave to me….a list of 5,000 contacts. On the second day of prospecting my campaign gave to me…2 mass email scripts. On the third day of prospecting my campaign gave to me….3 mass emails scheduled. edited voicemails. MORE >>

We recently ran across this Huffington Post article   featuring a great compilation of stats from 2012 that are worth taking a look at, especially as you plan for your 2013 social media campaigns. Here is just a sampling: Websites using the +1 button generate 3.5x the Google+ visits than sites without the button. 625,000 new users on Google+ every day. Facebook monthly active users now total nearly 850 million  . 56 percent of customer tweets to companies are being ignored. Check out all 100 facinating statistics here. Interactive MORE >>

It’s more than three years since my original post about SiteCore’s plans to transform itself from a Web content management system to a platform for cross-channel customer experience management. It seems to be working out – since that time, revenue has grown 40% per year and the number of clients has nearly doubled from 1,600 to 3,000. In other words, SiteCore has been steadily executing on the strategy they described in 2009. SiteCore says this makes sense because giving customers a consistent experience across all channels requires only central data and central content management. MORE >>

Any experienced email marketer knows that crafting the perfect marketing email is somewhat of an art form. Not only do you have to nail copywriting, messaging, personalization, and proper segmentation and targeting -- but you also have to worry about how that email actually looks. On both desktops and mobile devices. And if your background isn't in design, let's just say it's not exactly a piece of cake to craft an email that achieves both form and function. Let's be real, though. Click infographic to enlarge.). Are your emails mobile-optimized and triggered by your leads' behavior? MORE >>