Thu.Dec 13, 2012

Trending Sources

Big Data For Marketing: I Want My Real-Time Dashboard

B2B Marketing Insider

“Data is the new oil.” ” That was one of my favorite quotes from a conference I attended earlier this year. The businesses that can harvest and take advantage of big data will prosper and win in today’s hyper-competitive, social-driven and mobile-accessed economy. Second, we need the foresight to look at new technologies and tools to access it. I’m not alone. Strateg

A Guide to Integrated Digital Marketing [INFOGRAPHIC]


Marketing is evolving to meet the needs of the consumer in this tech-reliant world. The Internet and the rise of mobile have created an environment in which consmers demand personalization and immediate access to information. To stay competitive, brands must adopt a marketing strategy that is both integrated and digital. Follow @jaceyleigh Follow @SyneCoreTech

Where Marketing Metrics Go Wrong

Modern B2B Marketing

by Jon Miller I recently wrote about how to build a data-driven marketing team. But what metrics should that team track? There are literally hundreds if not thousands of possible marketing management metrics to choose from, and almost all of them measure something of some kind of value. But it’s best to avoid sharing them with other executives unless you’ve previously established why they matter.

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The 12 Days of Prospecting

Sales Prospecting Perspectives

To keep with the spirit of the holidays, I wanted to provide a light look into some of the things inside sales reps may see within the first two weeks (or 12 days) of a prospecting campaign. Now, I will try to write this in keeping with the original tune, so when reading, be thinking of partridge’s in a pear tree and drummer's drumming. On the first day of prospecting my campaign gave to me….a a list of 5,000 contacts. On the second day of prospecting my campaign gave to me…2 mass email scripts. On the third day of prospecting my campaign gave to me….3 3 mass emails scheduled. 8 admin convo’s.

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

More Trending

How to Run a Last-Minute Holiday Campaign Using PPC


It’s that time of year again. Time to rush around and find those last-minute (but perfect) gifts, bake that extra batch of cookies, and send out your last set of holiday greeting cards. It seems like just about everyone is rushing around this time of year. including search marketers ! But let's face it: Time is a-runnin' out. You guessed it. What Is PPC? First, a quick refresher. Why, yes it can!

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6 New Ideas for Your 2013 Marketing Plan

B2B Marketing Traction

What tactics will get you the best results in 2013? Here are six new marketing ideas for increased success in the coming year. When you write your marketing plan for next year, keep in mind that much has changed. Read my previous post, If There’s One Thing Constant About Marketing, It’s Change.) Tell your story or have your customers or clients tell your story. What are you doing?

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Marketing MD. A {growtoon}.

grow - Practical Marketing Solutions

Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. Joey Strawn is a social media strategist that loves enjoying a good book and then drawing in it. Check him out on Twitter: @joey_strawn. Comments Just had to say how much I enjoy the Friday growtoons. by perilouspauline Related Stories Finally, we have an answer. A {growtoon}.

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Why SoLoMo is Running in SloMo

Manhattan Marketing Maven

Social, local and mobile are the next big thing; the last mile; where the rubber meets the road, the ultimate game changer. The pundits predicted 2012 would be the year of SoLoMo. Now the same pundits predict hockey stick growth in 2013. Yet in spite of steady growth in mobile adoption, smartphone penetration, soaring text and video volume and the steady growth of local search, the fantasy of immediate, relevant, personal mobile advertising. penetration hasn’t yet materialized.    It’s not for lack of technology.   Phone Sensibility.   Merchants Have Been Burned.

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B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Content Marketing And The Value of Relationships


Photo credit: Content marketing is getting more and more attention. It’s not entirely a new concept – its roots are in search marketing and social media marketing – but more marketers are looking closely at a holistic approach that puts content at the center. Content marketing holds a lot of advantages (and differences) when compared to traditional marketing. The Network Effect.

Establishing Trust with New Cloud Adopters


According to a report from 451 Market Monitor, the cloud computing marketplace will reach $16.7B in revenue by 2013. There is no denying that cloud computing is growing at an incredibly rapid pace, so why is there still apprehension in its … Continue reading → The post Establishing Trust with New Cloud Adopters appeared first on Fathom. Technology Industry

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SiteCore Migrates from Web Content Management to Cross-Channel Customer Engagement

Customer Experience Matrix

It’s more than three years since my original post about SiteCore’s plans to transform itself from a Web content management system to a platform for cross-channel customer experience management. It seems to be working out – since that time, revenue has grown 40% per year and the number of clients has nearly doubled from 1,600 to 3,000. The approach to content is a more significant distinction.

B2B Content Marketing Statistics

Client Bridge

The Content Marketing Institute and MarketingProfs have produced the report, "B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends". You can see a slideshow here: Lee Odden on TopRank has pulled over a hundred salient statistics from the report. Here are some highlights. Tactics. B2B marketers use an average of 12 content marketing tactics. B2B Content Marketing Tactics in Use.

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all.

Three Big Lessons from Social Media and Online Security in 2012

WindMill Networking

Malicious websites attempt to install spyware on readers’ computers. Photo credit: Wikipedia). As 2012 draws to a close, it’s a good time to look back and take stock of what we’ve learned over the past year in terms of online security and social media. The past year has been an exciting one in social media and online security. were compromised. Related articles. Malware Evolution.

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100 Fascinating Social Media Statistics and Figures From 2012

Crimson Marketing

We recently ran across this Huffington Post article featuring a great compilation of stats from 2012 that are worth taking a look at, especially as you plan for your 2013 social media campaigns. Here is just a sampling: Websites using the +1 button generate 3.5x the Google+ visits than sites without the button. 625,000 new users on Google+ every day. Check out all 100 facinating statistics here.

Smooth Selling: A Voyage of Sales Prospect Discovery

Sales Intelligence View

Engaging a prospect requires efficient pre-call research. Unfortunately, sales intelligence can be faulty and a drain on your time. Follow these tips to put what information you have to best use, regardless of how much or little you have. Get to the Point. No matter to whom you sell, the person you call doesn’t have all day to spend on the phone. Saying, “Hi I’m Gary with

GENWI Wins Inaugural MEF Americas 2012 Award for Mobile Innovation


GENWI Recognized as Hottest Mobile Start-Up at MEF’s North and Latin America Regional Conference Last Week in Miami. Rimma Perelmuter, Executive Director, MEF, commented: “Congratulations to GENWI for winning the first ever Mobile Innovation Award at MEF Americas. The award underlines MEF’s commitment to showcasing and supporting hot mobile start-ups. The breadth of finalists was very exciting, representing the diversity of the mobile ecosystem and demonstrates innovation from across North and Latin America.” ” Read Press Release. Press Releases

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Mood Matters: Knowing When, and When Not, to Offer the Product

Sales Intelligence View

Regardless of how many facts and figures we put in front of our prospects, the fact remains: They still make decisions based on feelings. In most cases, our prospects see our products as equal to our competitors’ Our prospects aren’t as familiar with competitive differentiators as we are, and often make decisions because one sales rep has demonstrated exceptional integrity. Verbal Cues.

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Content Marketing Tools Series #9 Evernote

Connect the Docs

About Evernote. Evernote lets your take notes, sync files across your devices, save webpages, capture inspiration, and share your ideas. Here are interesting 4 features that make Evernote unique. Keep everything in sync. With Evernote, all of your notes, web clips, files and images are made available on every device and computer you use. Remember things you like. Save everything cool and exciting you see online and in the real world. Snap a photo, record some audio and save it. Save favorite webpages. You get the whole page: text, images and links. Research better. Watch the video. link].

Analyzing B-to-B Ecommerce


As sales channels become more complex, many business-to-business companies — including brand manufacturers — face the dilemma of whether to sell online directly to their customers. Likewise, there are many business-to-consumer stores that are large enough to command low inventory prices from manufacturers and thus can consider selling directly to other businesses or even acting as a wholesale distributor. Does it make sense to try to play both sides? It depends. This article examines a few key differences to consider between B-to-B and B-to-C online stores as you evaluate your strategic plans.

Personality Tests for Business: Powerful, Personal, and Interactive


There aren't many people in this world who enjoy having their internet browsing experience interrupted by irrelevant, obtrusive, or obnoxious ads. Thanks to tons of newly available data sources, however, marketing materials can now become much more relevant and useful based on behaviors, but even then - when the materials have substance and relevance (a.k.a. content) - timing is still a factor. People want to be engaged on their terms. The experience needs to center around their needs, wants, and interests - like a natural conversation. Oh, and good news: there's an app for that !

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The B2B Demand Gen Marketing Playbook

To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey.