Tomorrow People
FEBRUARY 3, 2017
Creating buyer personas is a powerful way to build the audience understanding every B2B marketing department needs for success, and an essential part of your campaign research.
Biznology
FEBRUARY 3, 2017
Digital marketing is an umbrella term for the marketing of products or services using a digital strategy, technologies and tactics that include search, paid advertising, social media, and many other properties. But channels and technologies don’t do justice to the ways some brands are putting it all together. Before I get to the list, I’d like to invite you all to join me at the next Biznology webinar I’m giving in March, 10 Inspiring Case Studies of Digital Transformation.
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Marketing Insider Group
FEBRUARY 3, 2017
For the 108th episode of The Marketing Book Podcast, I interviewed Tim Sanders, author of “Dealstorming: The Secret Weapon That Can Solve Your Toughest Sales Challenges” by Tim Sanders.” Tim Sanders is the former Yahoo! Chief solutions officer and the author of four books, including the New York Times bestseller “Love Is The Killer App.” […].
Kapost
FEBRUARY 3, 2017
Personalization is all the rage in marketing, and for good reason. In a B2C context like e-commerce, it can dramatically improve shopping experiences by suggesting items based on a user’s purchase history. Personalization in the B2B world is a completely different animal. Marketers must focus on delivering relevance over an extended period of time to answer the questions that ultimately define the buyer’s journey.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Contently
FEBRUARY 3, 2017
During a normal year, we’d be talking about Super Bowl commercials. Which beer company will objectify women? Which forgotten ’80s actor will endorse a smartphone and jar some bizarre childhood memories? Who exactly is J.D. Power, and why does he have associates? But this is not a normal year. After only one month, it’s already the year of alternative facts, fear, chaos, intimidation, and denial.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Kapost
FEBRUARY 3, 2017
Personalization is all the rage in marketing, and for good reason. In a B2C context like e-commerce, it can dramatically improve shopping experiences by suggesting items based on a user’s purchase history. Personalization in the B2B world is a completely different animal. Marketers must focus on delivering relevance over an extended period of time to answer the questions that ultimately define the buyer’s journey.
33Across
FEBRUARY 3, 2017
Earlier this week during Interactive Advertising Bureau's (IAB) annual conference, attendees including myself were called on to provide a better experience across the entire ad tech ecosystem. The post IAB 2017: The call for Quality and Transparency appeared first on 33Across.
Sprout Social
FEBRUARY 3, 2017
The Q2 2016 Sprout Social Index found that 34.5% of consumers identify social media as their top choice for customer care. Proving that consumers are sending inquiries to brands on social–but how long are they willing to wait for a response? Our survey revealed that people are willing to wait an average of four hours max. Once time is up, 30% admitted to seeking out a competitor.
E-Spirit
FEBRUARY 3, 2017
e-Spirit has produced a new video on content and commerce that we think you’ll like! It explains that as the number of digital touchpoints grows, so does digital complexity. This is a situation many of our blog readers know very well – that omnichannel marketing is here to stay.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
EveryoneSocial
FEBRUARY 3, 2017
Yesterday’s webcast on influencer marketing was a smash success, and many of you had questions on how to implement a successful influencer marketing campaign. Here’s the recording in case you missed it. /wp-content/uploads/2017/02/Influencer-Marketing.mp3. For those of you who had questions on how to implement an influencer marketing campaign using EveryoneSocial & NUVI, we created a little mini guide on the subject.
Adobe Experience Cloud Blog
FEBRUARY 3, 2017
Author: Patrick Groover Today, marketing revolves heavily around influencing the consideration stage. In this information age where self-education and research define most of the criteria used to make a final purchase, ensuring that your brand’s differentiated value reaches your audience at the optimal time is critical. Your ability to be top-of-mind throughout the buyer’s journey can be the difference between making or losing a sale.
xiQ
FEBRUARY 3, 2017
Product Reviewed by: Miles Austin. We are all looking for a results multiplier for sales. Let’s not kid ourselves. B2B selling is a very challenging, competitive and sometimes overwhelming occupation. We are expected to understand and please our customers, our prospects, our manager and even our banker. The information available to use has never been more plentiful.
Content Standard
FEBRUARY 3, 2017
The Super Bowl is the world’s biggest televised event, and the biggest advertising day of the year. But the cost of admission is high: companies pony up millions of dollars for 30-second ad spots—this year’s segments are going for $5 million each—and pin their hopes on producing an ad that is well received by the viewing audience. So while major brands like Budweiser and Coca-Cola are happy to splurge on the global exposure offered by Super Bowl ads, most brands are forced to sit thi
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
xiQ
FEBRUARY 3, 2017
Product Reviewed by: Miles Austin. We are all looking for a results multiplier for sales. Let’s not kid ourselves. B2B selling is a very challenging, competitive and sometimes overwhelming occupation. We are expected to understand and please our customers, our prospects, our manager and even our banker. The information available to use has never been more plentiful.
Hubspot
FEBRUARY 3, 2017
Whether you're a fledgling startup agency about to announce your grand opening, or a growing firm with some big news to share, one thing is certain: You need a way to get the word out -- and fast. But there's more to a big announcement than firing off a press release and hoping it somehow reaches the intended audience. Sure, it’s easy to look at other successful campaigns and feel that they somehow just came together with a few clicks of a mouse and the help of a social media whiz, but don’t be
Integrated B2B
FEBRUARY 3, 2017
This second article of a two-part series discusses two of the four strategic pillars of building a B2B corporate website. In the first article, we looked at Strategy and Value Proposition. This time, we look at Brand and Offerings. Brand. Brand covers many aspects, not just colors, logos, typeface and other elements of visual identity. Essentially, the brand answers the question as to what drives customers’ emotional attachment to your company.
LEADership
FEBRUARY 3, 2017
While Facebook may have the highest profile of the current crop of social networking sites, smart marketers know that LinkedIn is an important part of their online marketing strategy. Did you know that LinkedIn’s visitor-to-lead conversion rate is actually 3 times higher than Facebook or Twitter? This infographic from QuickSprout gives the lowdown on LinkedIn’s vital statistics, and provides some handy tips on how to take advantage of the rich variety of tools and features that LinkedIn offers.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Hubspot
FEBRUARY 3, 2017
If you're a B2B marketer who isn't investing in content creation, you're in the minority -- 88% of B2B marketers surveyed by Content Marketing Institute and Marketing Profs said their organization used content marketing to further their goals in 2016. Developing a sound content marketing strategy is worth it: We found that B2B companies that blogged 11+ times per month had almost 3X the traffic as companies that blogged only once per month.
Contently
FEBRUARY 3, 2017
Here’s what you missed while you were celebrating Bey’s big baby bonanza … The Atlantic: What Killed the Pay Phone? Selected by Craig Davis, editorial intern. After a peak of 2.6 million public pay phones in the mid-1990s, the once ubiquitous fixtures started to disappear. While most assume the cell phone is to blame, Renée Reizman explains in The Atlantic that “fear and paranoia” are the real culprits.
Hubspot
FEBRUARY 3, 2017
It's official. We live in an era when we can speak commands to machines -- without the push of a button -- and, most of the time, they will acquiesce. On top of that, we have access to more than one type of such technology and our choice of devices. As my Dad might say, "What a time to be alive.". But like anything else that's in high demand, there's competition in the realm of personal home assistants.
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