ViewPoint

APRIL 26, 2013

'Online content in the sales and marketing industries is dynamic and constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. Staple Yourself to a Lead. Amy Guarino says marketers should follow along as a prospect journeys through the company’s various channels.

BtoB 188

BtoB PointClear B2B Marketing Lead Scoring 188

Biznology

APRIL 26, 2013

'Image via CrunchBase. I have been concentrating on listening lately. Part of it is because I work with Trackur , an online listening tool for corporations. Another part of it is because I am trying to simply improve at it in my own life. Communication is a two-way street but in the world today it is more often than not a one-way street that is led by an innocent enough egomaniac with a bullhorn disguised as a Twitter or Facebook account.

Social Media 163

Social Media Media Internet Marketing Social Networks 163

Crimson Marketing

APRIL 26, 2013

'Are social media calls to action part of your strategic marketing plan? If not, they should be. . We recently came across these solid 7 tips for crafting your calls to action and making your social media marketing deliver more of the results you’re looking for: 1. Determine What You Want Prospects to Do. 2. Create a Great Hook. 3. Motivate Prospects to Act. 4.

Social Media 116

Social Media Media Landing Pages Act-On 116

B2B Marketing Traction

APRIL 26, 2013

'The days of marketing handing off leads to sales and retreating to their creative, lead gen marketing silo are over. Now more than ever, marketing needs to work with sales to maintain an accurate customer relationship management (CRM) system that will serve both departments as they nurture prospective customers through the buying cycle. Buying cycle, you say?

CRM 111

CRM Buying Cycle CMO Lead Gen 111

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Convince & Convert

APRIL 26, 2013

'Brooks Thomas, Southwest @brooksethomas. Brooks Thomas , Communications Specialist at Southwest , joins the Social Pros Podcast this week to discuss the progressive setup of the Southwest social media team, the widespread success of a long-running corporate blog, and keeping an authentic voice for a large brand. Read on for some of the highlights and tweetable moments, or listen to the full podcast.

Television marketing 138

Television marketing Skype Social Media Public Relations 138

Hubspot

APRIL 26, 2013

'Okay I''m just gonna say it. It''s Friday. It''s finally nice out (at least in my neck of the woods). And I''m having a hard time concentrating. Sooo. I may have floated over to my Facebook tab a couple of times looking for some yuk yuks. I found 10 yuk yuks for you, coming from 10 awesome Facebook business pages. And I even found a way to tie it to inbound marketing, so when your boss comes over and asks why you''re looking at cartoons, you can say it''s for the love of marketing.

Facebook 60

Facebook Brand Identity Branding Content 60

The ROI Guy

APRIL 26, 2013

'A stall in flight is often experienced when an airplane pilot tries to climb too fast, experiencing a sudden reduction in lift as the upward angle of the airplane reaches a critical point where the wings no longer provide sufficient lift. This is not a good situation to be in. As a claxon sounds off that the stall is occurring, the pilot must react quickly and properly in order to avoid a disaster.

Best Practices 57

Best Practices Paper Advertising Benchmark Budget Programs 57

LeadSquared

APRIL 26, 2013

Note: If you are not looking for simple free plugins, but complete paid Landing Page Platforms instead, then this is the blog post for you. . Making a landing page is a tough job. You’ve got to make it look good, you’ve got to make it sound convincing, you’ve got to do a whole lot more. Here’s how you can perfect your landing pages!

Landing Pages 52

Landing Pages Lead Capture Leads Lead 52

Hubspot

APRIL 26, 2013

'When it comes to the role of business blogging in inbound marketing, there''s no question that it fits quite nicely into the ''Attract'' stage of the methodology. Because blog content makes excellent social media fodder and is naturally discoverable through search engines, it can be a phenomenal way to attract new visitors and prospects to your website.

Top of Funnel 58

Top of Funnel Business Blogging Marketing Automation Services Sales Qualified Leads 58

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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