Marketing Insider Group

DECEMBER 21, 2016

What should marketers and business owners do to stay ahead of their competitors? I guess anything to keep their customer loyal and satisfied. I guess it is what drives changes, innovations, and new features that emerge on Twitter and other social media platforms. I’ve gathered 4 new Twitter trends that will change social media marketing […]. The post 4 Trends which Will Change Social Media Marketing on Twitter in 2017 appeared first on Marketing Insider Group.

Social Media 197

Social Media Twitter Trends Social Marketing 197

Influitive

DECEMBER 21, 2016

Making your customers feel special is necessary for building stronger relationships and increasing advocacy. And that doesn’t come just from building moments of delight into your product (although that’s important). We’re talking about taking time out of your day to make the real people behind your “logos” feel known and appreciated—which we did this holiday.

B2B 154

B2B Ad Building Product Social Media 154

Marketing Insider Group

DECEMBER 21, 2016

Here are several of the best paid and free tools you can use to create and market your content in the most efficient and productive manner. Many of the tools will optimize the way you disseminate information, and some of them will help you create more high-quality content. Buffer With this tool you may schedule […]. The post Content Marketing Tools To Make Your Business Grow appeared first on Marketing Insider Group.

Tools 187

Tools Content Marketing Business Content 187

Biznology

DECEMBER 21, 2016

Are you getting the most out of social media? We’ll safely assume that you and your business are using social media. You probably have Facebook , Twitter , Instagram , and Google Plus accounts. Maybe you post content daily to all of your accounts. But are you making the most out of them, and are you reaping the benefits? Discover the following eight commonly overlooked ways to make social media work for you.

Social Media 120

Social Media Media Promotion Click Rate 120

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Marketing Insider Group

DECEMBER 21, 2016

When planning to start a business online, there’s a lot to think about. But one of the most important things to you need to take care of early on is drawing organic traffic to your business website. Search engine’s main task is to give us the content that is relevant to what we’re looking for. […]. The post Planning To Launch A New Website?

Planning 134

Planning SEO Marketing Websites Search Marketing 134

Adobe Experience Cloud Blog

DECEMBER 21, 2016

Author: Scott Minor Many marketers, including our team at Marketo, use Twitter as an effective platform for reaching potential and existing customers. However, there was no shortage of negative press for the micro-blogging social network this year. Recently, Twitter announced that marketers will no longer be able to create lead generation campaigns with Twitter’s Lead Generation Card feature.

Lead Generation 105

Lead Generation Twitter Paid Search Agency Sales Qualified Leads 105

Ambal's Amusings

DECEMBER 21, 2016

I have been very bad this year. Also, I know Santa put me on his Naughty list in early Jan. It is ok. I don’t really mind. Because, look what my friend Jyotsna Rao brought over. The world’s best sweet potato casserole. Yum!! Thanks J! I hope y’all are winding down the year and getting … Continue reading The World’s Best Sweet Potato Casserole.

Best Practices 100

Best Practices 100

Contently

DECEMBER 21, 2016

Last January, a potentially wise man predicted that the smartest brands would publish fewer stories in 2016, putting more of an emphasis on larger editorial projects rather than churning out 600-word blog posts. Did that come true? Sort of. Beckon, a marketing data firm, found that 5 percent of all branded content gets 90 percent of attention. (That’s a stat you’re going to hear a lot in 2017.

Webinar Metrics 81

Webinar Metrics Content Marketing Content Stats 81

Hubspot

DECEMBER 21, 2016

So, you've developed an amazing site. You've put together some seriously valuable content, iterated on the design, and gathered a ton of feedback. Now, you're finally feeling ready to share it with the world. And as soon as you publish your new site for the world to see, all of your content will immediately start showing up in Google, right? Well, maybe.

Google 61

Google Marketing Websites Custom Publishing Tagging 61

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Industrial Marketing Today

DECEMBER 21, 2016

I want to take this time to say a big THANK YOU to all our industrial marketing clients for making 2016 a successful year for my company, Tiecas. I’m also grateful for the support I’ve received throughout the year from our partners, you the readers of this blog and my extended family of social media friends and […] The post Happy Holidays by Achinta Mitra appeared first on Industrial Marketing Today. [ This is only a content summary.

Paid Search Agency 60

Paid Search Agency Advertising Agencies Social Media Social Marketing 60

Hinge Marketing

DECEMBER 21, 2016

What does it take to plan and execute a winning B2B marketing strategy? How do you come up with the right formula to approach your market? You’ll find a zillion articles talking about “best practices,” but you’d be wise to approach them with a healthy dose of skepticism. While adhering to best practices might sound like a safe bet, it’s also a guaranteed way to get lost in the crowd.

Paid Content 57

Paid Content Practices B2B Marketing Marketing & Strategy 57

Hubspot

DECEMBER 21, 2016

Making a U-turn in a Ford Focus is easier than in an 18-wheeler. In the same sense, making substantial changes to your company structure is much easier at an agency of 10 people than an agency that has grown to 50 or more. But that challenge and discomfort shouldn't keep you from working to improve your agency's structure. If you approach the process strategically and for the right reasons, change can be a positive force for your company -- and it could potentially result in pretty impressive gr

Paid Search Agency 54

Paid Search Agency Advertising Agencies Work Management Ad Agencies 54

Vidyard

DECEMBER 21, 2016

The holidays are upon us. If you’re anything like us, you’re probably busy wrapping things up and getting ready for a few days full of festivities, reuniting with family, and eating more food than you can reasonably handle. But at Vidyard, there’s a certain someone that doesn’t want us to go home for the holidays… Happy holidays to you and yours from all of us at Vidyard!

Video Marketing 53

Video Marketing Business 53

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Social Media

Forrester B2B

DECEMBER 21, 2016

As the number of days in 2016 winds down, my own days at Forrester are adding up. I recently joined Forrester as a new B2B marketing research director, working alongside Peter O’Neill. I appreciate how your appreciation of the insights and guidance from our team led to the need for more leadership, and I am […].

B2B Marketing 40

B2B Marketing Forrester B2B Marketing 40

Contently

DECEMBER 21, 2016

When you spend most of your life thinking about marketing, you start to see the world differently. Suddenly you think of everything in terms of positioning, strategy, persuasion, and accountability. You look at ads and say, “What the hell were they thinking?” to your friend who couldn’t care less. You see a post from a brand you’ve never even heard of and think, “Wow, that’s genius.” I only really started caring about marketing (and the intersection of a

Paid Search Agency 100

Paid Search Agency Press Marketing & Strategy Facebook 100

Content Standard

DECEMBER 21, 2016

Many marketers today find themselves stuck in a cycle that relies on licensed and curated content. Some might work for a small division of a larger company that doesn’t believe it has the manpower to keep up with a rigorous content schedule. Some might be in an enterprise environment where the perception of switching to an original content strategy is that it is too expensive and time-consuming.

Curation 52

Curation Marketing & Strategy Content Advertising Mediums 52

QuanticMind

DECEMBER 21, 2016

In our previous chapters on mastering Google Shopping and Product Listing Ads (PLAs), we’ve covered Google Shopping basics , clean data feeds , feed optimization , account structure and PLA bidding for Google Shopping. In Chapter Six of our seven-part series, we’ll get advanced with the power of Custom Labels…and show you how to hack your PLAs to incorporate COGS!

Google 40

Google SEM Cost per Acquisition CPA 40

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

ActiveDEMAND

DECEMBER 21, 2016

Google and Mobile-First Indexing: What You Need to Know The majority of Google searchers are using mobile devices today, and until recently, Google’s search engine has prioritized the desktop version of a web page’s content over the mobile version when ranking on Google results pages. The Move to Mobile-First Indexing Even though most people today are searching for what they need on Google via a mobile device, the search engine’s ranking systems still observed the desktop version of a page’s con

Google 43

Google Marketing Automation Services Mobile Marketing Lead Scoring 43