Mon.Feb 10, 2014

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Email Marketing: 2 campaigns that used innovative creative to generate leads

markempa

'Tweet One of the best insights into creativity I’ve ever discovered was scrawled into a Plexiglas window on a subway train. “Boring is a choice,” the etching read. As we zoomed through the dark tunnels, I wondered if the person responsible for the message was, in fact, so bored on their train ride that a little vandalism was just what the doctor ordered to cure their traveling blues.

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How an SEO Can Assist with Submitting a Mobile App to the App Store

KoMarketing Associates

'If your organization is submitting a mobile application to Google Play or iTunes, it’s in your best interest to check in with your SEO for App Store Optimization. Keyword research and in turn mobile app optimization play a critical part in gaining visibility, downloads, and a mobile app user base for your business. Why App Optimization Matters. According to a recent study , 63% of iOS apps are found through searching iTunes, 58% for Google Play.

SEO 182
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Twitter Stock Is Getting Killed (And Why It Doesn’t Matter)

Marketing Insider Group

'Despite beating Wall Street and analyst expectations for revenue in its first quarter as a public company, Twitter shares got beat up last week following their earnings announcement. Their CEO said they were making improvements. Some writers and bloggers piled on. But I don’t think it;s time to stick a fork in Twitter yet. I’ll try to explain why.

Twitter 179
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A Checklist for a Good Blog

Writing on the Web

'After I got home from our Publishing at Sea cruise, I checked out the good blogs of our amazing group of authors , including those of our experts, like Judith Briles ! Of course, as writers, they all had important things to say on their blogs. But some weren’t really optimized for best results. Here’s what I look for in an optimized, good blog (one that gets Google search and reader results): A good blog title with a tag line that says what people will find on this blog (benefits to reader).

Wikipedia 175
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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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How Personalized Retargeting Can Optimize Your B2B Ads

Adobe Experience Cloud Blog

'Author: Mike Telem This year, one of your top marketing priorities should be to take a long, hard look at your digital advertising strategy. Where is it working — and more importantly, where isn’t it working? Current digital advertising methods make it difficult to generate qualified sales leads with anywhere close to a reasonable cost-per-lead.

More Trending

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5 Things to Discuss with Your Designer Before Beginning a Re-Design Project

Leading Results Rambings

'In a previous blog post, “ Tales From the Crypt ” You learned all about the different problems and miscommunications that can arise when embarking on a website design or re-design process. In this post, I will give you some advice from the designer’s point of view, of some of the things you should discuss with the person you hire before you begin the project implementation.

Design 84
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The 10 Best Parody Twitter Accounts to Follow

Hubspot

'The marketing spoof is one of the best and worst institutions in our industry. Done well, it can result in one hilarious comedy skit after another. Take SNL''s riff on Brad Pitt''s Chanel ad , for example, or this clever spoof spawned by Dove''s emotionally charged "Evolution" campaign. Even Apple''s advertising has been parodied far and wide over the last decade -- so much so that this Mashable article chronicles the top 10 Apple ad memes of all time.

Twitter 60
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Video Marketing in Direct Mail: An Eye Catching Attention-getter

Vidyard

Although you’ve come to expect video online , it’s an altogether different surprise when it shows up in the mail. This element of surprise was exactly what Cody Clark, Global Campaign Manager at ExactTarget was going for when he created an innovative direct mail campaign featuring a video message. Here’s a look at the mailer in action: Pretty flippin’ cool, hey?

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13 Widgets, Plugins, and Add-Ons to Enhance Your Blog's Performance

Hubspot

'With real estate above, below, and to the side of your blog posts themselves, y our blog is a lot more than just the content you publish to it. But with so many different widgets, plugins, and other add-ons out there to choose from, it can be tough to know what to include and what to leave out. Choices, choices. This can leave blog managers in a tizzy, and the result is usually a blog littered with a ton of unnecessary bells and whistles.

RSS 58
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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Make Your Customers LOVE You

GreenRope

Make Your Customers Love You. As Valentines Day approaches, it’s good to keep in mind that you don’t have to just limit your love to your significant other. Before you jump to conclusions, let me just go ahead and say that from a business standpoint, it’s okay to love your customers too! You want your clients to know that you appreciate their business.

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Introverts, Failed Graduation Speeches, and the Loo: Doug Kessler Spills His Writing Secrets

Hubspot

'There are a lot of people in the world who want to be thought leaders. They probably say they''re one in their Twitter bios. They send out generic platitudes and half-baked ideas into the world, just to try to build their "tribe.". In reality, it''s really hard to be a thought leader -- you have to earn it by consistently creating awesome, thought-provoking, insightful, engaging pieces of content.

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Make Your Customers LOVE You

GreenRope

Make Your Customers Love You. As Valentines Day approaches, it’s good to keep in mind that you don’t have to just limit your love to your significant other. Before you jump to conclusions, let me just go ahead and say that from a business standpoint, it’s okay to love your customers too! You want your clients to know that you appreciate their business.

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Brand spanking new features!

Brandfolder

See what we did there? We've been hard at work cranking out some new features that are sure to make your brand management experience even better. Call us crazy, but we.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Make Your Customers LOVE You

GreenRope

Make Your Customers Love You. As Valentines Day approaches, it’s good to keep in mind that you don’t have to just limit your love to your significant other. Before you jump to conclusions, let me just go ahead and say that from a business standpoint, it’s okay to love your customers too! You want your clients to know that you appreciate their business.

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B2B Leads—5 Tips to (Super) Bowl Them Over with Social Media

LEADership

'It was the usual excitement at the Super Bowl this past weekend…or at least until the Denver Broncos started very quickly to head towards what could have become a ‘historical’, zero points game against the Seattle Seahawks. Nevertheless, this event that keeps fans on the edge of their seats each year is no more just a game, and the fans are not just NFL enthusiasts.

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Make Your Customers LOVE You

GreenRope

Make Your Customers Love You. As Valentines Day approaches, it’s good to keep in mind that you don’t have to just limit your love to your significant other. Before you jump to conclusions, let me just go ahead and say that from a business standpoint, it’s okay to love your customers too! You want your clients to know that you appreciate their business.

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Have you ever stolen other people’s content?

Biznology

'Photo Credit: Javier Arce. In a blogging world, it is very rare for bloggers to only use their own images and own thoughts. At one point or another, you will be using images in your blog posts, that you came across elsewhere. You may also be using another blogger’s awesome quotes or data. And if you’re not aware of the citation rules or blogging etiquette, you may be accused of content theft.

Copyright 120
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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Make Your Customers LOVE You

GreenRope

Make Your Customers Love You. As Valentines Day approaches, it’s good to keep in mind that you don’t have to just limit your love to your significant other. Before you jump to conclusions, let me just go ahead and say that from a business standpoint, it’s okay to love your customers too! You want your clients to know that you appreciate their business.

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9 Tips From the Greatest Viral Content Genius on the Planet

Hubspot

'A version of this post originally appeared in the Opinion section of Inbound Hub. To read more content like this, subscribe here. Neetzan Zimmerman is a genius at creating viral content. For the past two years, he''s worked at Gawker, one of the world''s biggest blogs. Month in and month out, he generated more traffic than all of Gawker''s other writers combined.

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Make Your Customers LOVE You

GreenRope

Make Your Customers Love You. As Valentines Day approaches, it’s good to keep in mind that you don’t have to just limit your love to your significant other. Before you jump to conclusions, let me just go ahead and say that from a business standpoint, it’s okay to love your customers too! You want your clients to know that you appreciate their business.

article thumbnail

Make Your Customers LOVE You

GreenRope

Make Your Customers Love You. As Valentines Day approaches, it’s good to keep in mind that you don’t have to just limit your love to your significant other. Before you jump to conclusions, let me just go ahead and say that from a business standpoint, it’s okay to love your customers too! You want your clients to know that you appreciate their business.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Make Your Customers LOVE You

GreenRope

Make Your Customers Love You. As Valentines Day approaches, it’s good to keep in mind that you don’t have to just limit your love to your significant other. Before you jump to conclusions, let me just go ahead and say that from a business standpoint, it’s okay to love your customers too! You want your clients to know that you appreciate their business.

article thumbnail

Make Your Customers LOVE You

GreenRope

Make Your Customers Love You. As Valentines Day approaches, it’s good to keep in mind that you don’t have to just limit your love to your significant other. Before you jump to conclusions, let me just go ahead and say that from a business standpoint, it’s okay to love your customers too! You want your clients to know that you appreciate their business.

article thumbnail

Make Your Customers LOVE You

GreenRope

Make Your Customers Love You. As Valentines Day approaches, it’s good to keep in mind that you don’t have to just limit your love to your significant other. Before you jump to conclusions, let me just go ahead and say that from a business standpoint, it’s okay to love your customers too! You want your clients to know that you appreciate their business.

article thumbnail

Make Your Customers LOVE You

GreenRope

Make Your Customers Love You. As Valentines Day approaches, it’s good to keep in mind that you don’t have to just limit your love to your significant other. Before you jump to conclusions, let me just go ahead and say that from a business standpoint, it’s okay to love your customers too! You want your clients to know that you appreciate their business.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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Make Your Customers LOVE You

GreenRope

Make Your Customers Love You. As Valentines Day approaches, it’s good to keep in mind that you don’t have to just limit your love to your significant other. Before you jump to conclusions, let me just go ahead and say that from a business standpoint, it’s okay to love your customers too! You want your clients to know that you appreciate their business.

article thumbnail

Make Your Customers LOVE You

GreenRope

Make Your Customers Love You. As Valentines Day approaches, it’s good to keep in mind that you don’t have to just limit your love to your significant other. Before you jump to conclusions, let me just go ahead and say that from a business standpoint, it’s okay to love your customers too! You want your clients to know that you appreciate their business.

article thumbnail

Make Your Customers LOVE You

GreenRope

Make Your Customers Love You. As Valentines Day approaches, it’s good to keep in mind that you don’t have to just limit your love to your significant other. Before you jump to conclusions, let me just go ahead and say that from a business standpoint, it’s okay to love your customers too! You want your clients to know that you appreciate their business.