Email Marketing: 2 campaigns that used innovative creative to generate leads
markempa
FEBRUARY 10, 2014
'Tweet One of the best insights into creativity I’ve ever discovered was scrawled into a Plexiglas window on a subway train. “Boring is a choice,” the etching read. As we zoomed through the dark tunnels, I wondered if the person responsible for the message was, in fact, so bored on their train ride that a little vandalism was just what the doctor ordered to cure their traveling blues.
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