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User Engagement Is the New SEO: How to Boost Search Rank by Engaging Users

Hubspot

Google, for instance, updated its algorithm 3,234 times in 2018 to meet user needs (emphasizing the "optimization" part of SEO). You might remember when Google's featured snippet addition disrupted the numbered ranking system of search pages. This opens up into another potential benefit: placement in Google's coveted "local pack."

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How to Use Subheading Tags to Improve SEO

seo.co

Essentially, using sub header tags will allow people to stay on your website long and improve its dwell time. This will send a signal to Google that your visitors are enjoying your website. Use Keywords in Your Subheaders. Simply adding the keyword you want people to find will help that goal come true.

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10 Benefits of Video Marketing: Why Use Video for Business

Vidyard

At a Loss Without Physical Events? Find out how you can use video to flip the value of your physical events into a virtual setting. The amount of time a visitor spends on your page after arriving from a Google search can impact how high you appear in results. Finally, 55% of search results for keyword searches in the U.S.

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Grow your brand without advertising

Kevin Indig

See Google or Apple, for example. Brands live in many places: Company website Social platforms Video platforms SEO Influencers Partnerships Email Affiliates Publishers Advertising Events PR Direct mail Podcasts Word of Mouth Retail stores With the exception of retail and partnerships, all of these channels are typically governed by marketers.

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What is Content Optimization? 5 Tips on Writing for SEO

Brandpoint

Google reports that 71 percent of B2B buyers begin their customer journey with an unbranded search. How does Google rank content? Google assesses thousands of signals to rank pages, and with the rise of machine learning, ranking factors are somewhat mysterious. Not even Google can precisely state every factor.

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A quick guide to in-game advertising, the next game changer for marketers

illumin

These include (but are not limited to): demand-side platforms (DSP) or sell-side platforms (SSP), data platforms (like Google, Amazon, and Facebook), game streaming broadcasters (like Twitch, Facebook Gaming, and YouTube Gaming), video game creators and publishers, and other digital content publishers like (like YouTube or Spotify).

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A quick guide to in-game advertising, the next game changer for marketers

illumin

These include (but are not limited to): demand-side platforms (DSP) or sell-side platforms (SSP), data platforms (like Google, Amazon, and Facebook), game streaming broadcasters (like Twitch, Facebook Gaming, and YouTube Gaming), video game creators and publishers, and other digital content publishers like (like YouTube or Spotify).