NuSpark Consulting

MARCH 9, 2013

With proper tagging, this data can be sliced and diced further. It’s all here, as long as links from these sites are tagged using Google’s URL tag builder and you properly tag external links. You can measure back links from SEO, guest blog links, social media sites, banner ads on enewsletters or websites, etc.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Lead Generation Analytics 100

Biznology

OCTOBER 28, 2014

I mean, compared to the Bloomberg Terminal’s $24,000/year price tag, Cyfe is $23,832 less. Google Doubleclick for Publishers. With the free version, you’re limited to just five widgets, but the premium is pretty cheap for what it does. Like I said, it all starts for free. Give it a go; get access to 5 widgets at once.

Adsense 80

Adsense RSS Adwords Doubleclick 80

RebelMouse

FEBRUARY 28, 2019

Connect these to Google's DoubleClick for Publishers (DFP) — or any other ad server — to sell companion ads and integrate tracking pixels. You can offer to integrate their social widgets and content, and you can pull together content dynamically based on tags, authors, or sections.

Paid Search Agency 40

Paid Search Agency Cost Per Thousand CPM Brand Identity 40

RebelMouse

FEBRUARY 28, 2019

Connect these to Google's DoubleClick for Publishers (DFP) — or any other ad server — to sell companion ads and integrate tracking pixels. You can offer to integrate their social widgets and content, and you can pull together content dynamically based on tags, authors, or sections.

Paid Search Agency 40

Paid Search Agency Cost Per Thousand CPM Brand Identity 40

EMagine B2B Blog

DECEMBER 3, 2018

It includes commonly used tools such as Google Analytics, Google Tag Manager, and Google Data Studio. In addition, Google’s marketing platform builds on existing integrations between the Google Analytics 360 Suite and DoubleClick advertiser products. Lastly, it supports over 100 integrations. July 2018 Updates.

Paid Content 79

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 79

EMagine B2B Blog

DECEMBER 3, 2018

It includes commonly used tools such as Google Analytics, Google Tag Manager, and Google Data Studio. In addition, Google’s marketing platform builds on existing integrations between the Google Analytics 360 Suite and DoubleClick advertiser products. Lastly, it supports over 100 integrations. July 2018 Updates.

Paid Content 76

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 76

WebMarketCentral

AUGUST 14, 2007

The Advertising Is Good For You blog tracks these statistics from DoubleClick. There are several sources of reasonably good and current data on email campaigns (most of which ultimately point back to DoubleClick). The average CTR for industry trade newsletter ads is 7-8% of "openers," or 2-3% of all recipients.

Banner Ads 20

Banner Ads Click Rate CTR Banners 20

Online Marketing Institute

NOVEMBER 16, 2012

Sponsored by Doubleclick. Tags: Optimization. Media Planning Media Buying Publishing Display Advertising Video Mobile. Social Media Community Management Social Commerce Social Integration Social Media Smarts. SEO Paid Search Search Marketing. More Categories. CPM Calculator CPA Calculator Website Optimization ROI Calculator.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Email Marketing 40

WebMarketCentral

JUNE 4, 2007

The recent acquisitions of DoubleClick by Google and RightMedia by Yahoo are rightfully raising privacy concerns about behavioral advertising. And with just a few companies now having access to the information in all of those cookies, your privacy is significantly diminished. Think Tom Cruise in Minority Report.

Doubleclick 20

Doubleclick Privacy Paid Search Agency Advertising Agencies 20

WebMarketCentral

SEPTEMBER 20, 2007

As noted, DoubleClick provides fairly reliable data across those media. See the entire list of SEM best practices here. ** technorati tags: average click-through rate, CTR, Google AdWords, Webmaster World, Hochman Consultants, PayPerPost, Overture keyword selector tool, B2B, B2C, SEO, paid ads, SEM best practices del.icio.us

CTR 20

CTR Adwords Practices Doubleclick 20

Inbox Insight

DECEMBER 18, 2018

Ad Tag – a snippet of HTML that will contact an Ad Server and ask for an ad. DoubleClick – a Google marketing platform that combines advertising and analytics. 2nd Party Data – data sets that Google have modelled with the DoubleClick environment based on an advertiser’s 1st party data.

Cost per Acquisition 54

Cost per Acquisition Advertising Agencies Cost Per Thousand Cost Per Click 54

Single Grain

JULY 16, 2021

You can create a pixel manually or through either one of TikTok’s partners: Google Tag Manager and Shopify. Then, choose a thumbnail, and enter your text, CTA and URL: You can also add a tracking pixel from third-party tools such as DoubleClick and Adform (here is a list of all the third-party options available).

Paid Search Agency 133

Paid Search Agency Ads Top of Funnel Campaigns 133

Martech Advisor

OCTOBER 17, 2019

The advertiser’s campaign contains details about the target audience, budget, frequency caps, and much more, whereas, on the side of the publisher, they install the ad-network ad tags on their site. The concept of an ad network was championed by DoubleClick in 1996, and after Google bought DoubleClick in 2007 for $3.1

Cost Per Thousand 41

Cost Per Thousand Paid Search Agency Adsense Ads 41

QuanticMind

NOVEMBER 27, 2019

It integrates with Google Analytics, Google Ads, and DoubleClick Search. Features like Google’s tracking tags and Facebook’s tracking pixel give them control of your first-party data as well as the third-party data they provide.

Marketing Attribution 52

Marketing Attribution Enterprise Management Top of Funnel Work Management 52

B2B Marketing Savvy

JULY 9, 2009

Most online schedules are now trafficked and monitored through third party tools like Atlas DMT or Doubleclick DART. Posted in Agency Side, Client Side, Marcom for B2B Tagged: Advertising, B2B Marketing, DIY, marketing, media buying, Trends. Be very wary, your time (or someones) as the complexity and scope change.

Buy 40

Buy Advertising Agencies Paid Search Agency Media 40

Customer Experience Matrix

MAY 23, 2007

Tags: web analytics marketing software. Viewed from another angle, online marketing is also just one component of a total online platform. So the enterprise marketing vendors and the Web platform vendors will find themselves competing as well—both for acquisitions and clients. Interesting days are ahead.

Enterprise Management 120

Enterprise Management Marketing Management Vtrenz Online Marketing 120

Webbiquity

SEPTEMBER 8, 2010

DoubleClick got 1.7% DoubleClick got 1.7% How are employees using the Internet at work? A recent study concluded that almost 7% of all business web traffic goes to Facebook, twice as much as Google (3.4%) and well ahead of Yahoo! of all business traffic due to its massive online banner advertising network. and Windows Update at 3.3%.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100