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Apple is Making Tracking Harder: What Parse.ly Users Can Expect

Parse.ly

Here, tech giants are leading the way, with Apple in particular taking serious steps to secure user privacy and altering how third-party tracking functions. Common campaign tracking use cases Tracking campaigns through Parse.ly’s Campaigns feature is an easy way to determine how your distribution efforts drive traffic to your site.

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The Lead Generation-Inbound Marketing- Funnel Optimization Toolkit

NuSpark Consulting

Then Compuserve and Prodigy … You also had Thomas Register and mailing lists to find leads…. Nowadays there are hundreds and hundreds of online tools and platforms that assist us in generating, converting, and nurturing leads into sales. This area is one of the most crucial, but often misunderstood elements of lead generation.

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DoubleClick Advertising Exchange – Could Lead To Google / Yahoo / Microsoft Showdown

readwrite

The New York Times reported this morning that DoubleClick plans to launch an exchange for online advertisements. ” DoubleClick was reportedly in serious talks with Microsoft about being acquired and later it was rumored that Google also became interested. Difference Between Ad Networks and Ad Exchanges. Other Players.

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Custom Reports: Measuring Lead Generation Conversions with Google Analytics

NuSpark Consulting

This post is not a primer on basic Google analytics, but a look at some key custom reports and metrics that can help you strategize, with a focus on b2b lead generation websites that focus on conversions. Again, all of these conversion goals are what brings leads into your funnel, where further marketing and lead nurturing can begin.

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24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

NuSpark Consulting

As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. Acquisio has robust automated bid management tools, and does include integrations with Google Analytics, Trade Desk (for display), and Doubleclick. Doubleclick. Online Display.

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17 Google Marketing Tools You Should Be Using

Hubspot

Keep in mind that as Google walks you through the setup of your listing, you'll automatically create a Google+ Page for your business as well, which leads us to our second Google marketing tool. By testing different keyword variations using PPC, you can quickly figure out which keyword will send you quality traffic. Google FeedBurner.

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Digital Marketing’s Massive Measurement Lies

Digital B2B Marketing

Unfortunately Google makes it difficult to identify branded search traffic today, ensuring marketers will continue to credit search for what would have happened regardless. I still remember when DoubleClick first rolled out view-through reporting. Sorry to break it to you, but brand followers on social media have the same bias.