QuanticMind

OCTOBER 2, 2018

Google Marketing Platform, which combines DoubleClick and Google Analytics 360. Google Ad Manager, which combines DoubleClick for Publishers and DoubleClick Ad Exchange. Shopping Ads accounted for 60 percent of the paid traffic that retailers saw from Google in Q1 2018. Get More Traffic with Dynamic Search Ads.

PPC 40

PPC Ads Google Automation 40

Martech Advisor

NOVEMBER 7, 2019

DoubleClick, founded in 1995 by Kevin O'Connor and Dwight Merriman, became a pioneer in the area of digital advertising that first delivered a convenient mechanism for effective ‘advertiser-publisher’ collaboration. It was hard to verify all traffic sources, so the issues with fraud, hidden commissions, and margins remained open.

Work Management 46

Work Management Marketing Management Doubleclick Mobile Advertising 46

Digital B2B Marketing

JUNE 11, 2014

Unfortunately Google makes it difficult to identify branded search traffic today, ensuring marketers will continue to credit search for what would have happened regardless. I still remember when DoubleClick first rolled out view-through reporting. Sorry to break it to you, but brand followers on social media have the same bias.

Doubleclick 100

Doubleclick Search Marketing Marketing Report Paid Search Agency 100

Sharpspring

SEPTEMBER 8, 2017

Where your traffic is coming from. Acquisition Report : The Acquisition Report provides you with insights into your site’s traffic sources. Native Data Onboarding Integration: Data onboarding integrations with AdWords, AdSense, Search Console, and DoubleClick AdExchange. Number of returning visitors. Visitor geolocation.

Marketing Analytics Tools 55

Marketing Analytics Tools Analytics Multi-Touch Attribution Google 55

NuSpark Consulting

APRIL 13, 2012

A number of tools exist to measure traffic and demographics of websites, in order to determine options for a targeted display advertising plan. Google’s Doubleclick Ad Planner , Compete , and Quantcast are three of the most popular tools for site research. Digital Audience Research.

Paid Content 100

Paid Content Top of Funnel Marketing Funnels Lead Generation 100

Customer Experience Matrix

MAY 25, 2007

You’ll recall it drew a picture of several systems (Web ads, mobile messages, email, paid search, unpaid search) feeding traffic to a Web site, which in turn was served by several more systems (behavioral targeting, site optimization, Web analytics, real time interaction management) that manage customer treatments.

Enterprise Management 120

Enterprise Management Marketing Management Paid Search Agency Doubleclick 120

Biznology

DECEMBER 16, 2011

When you look at Google’s opportunities for data gathering—search, Gmail, Google Analytics, DoubleClick display ads, AdSense and AdWords, Android phones, Google+, Google Wallet, Google Maps and Google apps—the search giant holds a remarkably clear picture of customer activity. Mobile traffic continues to roughly double every year.

Search Marketing 80

Search Marketing Doubleclick Planning Adsense 80

NuSpark Consulting

MARCH 9, 2013

Here are some reports that can provide you with some valuable marketing insights: Traffic Sources Conversion. What Traffic sources and landing pages gave me the most conversions and best conversion rates? It’s useful to see where traffic and conversions come from. For dimension, the top level measure is source/medium.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Lead Generation Analytics 100

Hubspot

APRIL 2, 2021

Do you want more website traffic, brand awareness, social engagement? Originally DoubleClick Bid Management, DV360 integrates seamlessly with Google Analytics and other Google products. Media Buying Tips. Strategize. Before you launch your ad campaign, you'll have to figure out a few things. Google Display & Video 360.

Buy 83

Buy Work Management Cost Per Thousand Marketing AI 83

RebelMouse

FEBRUARY 28, 2019

Connect these to Google's DoubleClick for Publishers (DFP) — or any other ad server — to sell companion ads and integrate tracking pixels. As a media company, this gives you a solution beyond the limits of your own traffic and audience, because the ad creative can be trafficked by an advertiser into a big campaign off your site as well.

Paid Search Agency 40

Paid Search Agency Cost Per Thousand CPM Brand Identity 40

RebelMouse

FEBRUARY 28, 2019

Connect these to Google's DoubleClick for Publishers (DFP) — or any other ad server — to sell companion ads and integrate tracking pixels. As a media company, this gives you a solution beyond the limits of your own traffic and audience, because the ad creative can be trafficked by an advertiser into a big campaign off your site as well.

Paid Search Agency 40

Paid Search Agency Cost Per Thousand CPM Brand Identity 40

EMagine B2B Blog

DECEMBER 3, 2018

The greatest takeaway from this year is that what worked before in SEO may still work and you may still rank on page one of Google, but your actual website traffic and conversions may have completely different results. Since very minimal traffic came from Google+, it’s unlikely that marketers will notice an impact. July 2018 Updates.

Paid Content 79

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 79

chiefmartech

NOVEMBER 21, 2016

DoubleClick Campaign Manager — “does not log an impression until the video has buffered enough to start playing.”. It is important to be proactive in making sure that your video ads are viewable by human traffic and not a fraudulent bot. Twitter – video_total_views, which are views “at least 50% in-view for 2 seconds.

Video Marketing 40

Video Marketing Campaigns Paid Search Agency Advertising Agencies 40

EMagine B2B Blog

DECEMBER 3, 2018

The greatest takeaway from this year is that what worked before in SEO may still work and you may still rank on page one of Google, but your actual website traffic and conversions may have completely different results. Since very minimal traffic came from Google+, it’s unlikely that marketers will notice an impact. July 2018 Updates.

Paid Content 76

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 76

QuanticMind

JUNE 2, 2016

Marin Software, Kenshoo, Adobe Media Optimizer/Efficient Frontier, Google DoubleClick and others have been the major players, yet many of these have yet to capitalize on the trend of using data science to automate the optimization of your PPC. This method ups the value of a customer for life by mixing purchase intent with data.

Paid Search Agency 40

Paid Search Agency Enterprise Management Work Management Marketing Management 40

Single Grain

JULY 16, 2021

Few e-commerce marketers can deny the power of Facebook Ads for delivering traffic and sales. Simultaneously, not many can deny that its traffic has become painfully expensive over the last two years. Website Traffic : Target users who have visited and/or completed an event on your website. Last Thoughts on TikTok Ads.

Paid Search Agency 133

Paid Search Agency Ads Top of Funnel Campaigns 133

Online Marketing Institute

NOVEMBER 16, 2012

Audience/Traffic. Sponsored by Doubleclick. SEO Paid Search Search Marketing. More Categories. CPM Calculator CPA Calculator Website Optimization ROI Calculator. Ad Industry Metrics. Live Events. Webinars Conferences & Expos. e-Learning. ); //. ); //. › Social › Social Integration. Register now! Email a friend.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Email Marketing 40

Hubspot

JULY 10, 2019

DoubleClick Ad Tracking. If you've ever noticed an ad for a product you viewed weeks ago following you around on the internet, it's likely the result of DoubleClick ad tracking. On Facebook, they can be used in Ads Manager to better understand which ads you're running are driving which types of traffic.

Doubleclick 51

Doubleclick Paid Search Agency Ads Adsense 51

WebMarketCentral

JUNE 4, 2007

The recent acquisitions of DoubleClick by Google and RightMedia by Yahoo are rightfully raising privacy concerns about behavioral advertising. They continuously analyze traffic patterns on a Web site's pages in order to dynamically optimize search engine results, navigation and content. Think Tom Cruise in Minority Report.

Doubleclick 20

Doubleclick Privacy Paid Search Agency Advertising Agencies 20

LeadSquared

JANUARY 21, 2014

The attendees of the webinar on ‘Drive Traffic and Generate More Leads with Google Display Ads’ raised a number of pertinent questions related to Google Display Ads and the display network. This way you would get lower traffic, but quality leads. How can I enroll for a DoubleClick for Advertisers (DFA) Account?

Display 52

Display FAQ Traffic Paid Search Agency 52

KoMarketing Associates

DECEMBER 20, 2018

Google AdWords became Googles Ads, while DoubleClick and Google Analytics 360 became a single brand called Google Marketing Platform. I really liked how this team aggregated the most popular SEO Success Factors in one place, showing marketers not only what works, but how to use these factors to improve rankings and traffic.

Paid Content 121

Paid Content Top of Funnel Doubleclick Ideal Customer Profiles 121

Content Standard

MAY 22, 2016

He continues: “Because they are so ineffective, banner ads are sold at low prices for high volume, which means to make any money from them, sites need to pull in major traffic. According to Google’s DoubleClick network, today’s average ad CTR is 0.1 More than that, banner ads have perverted the content itself.”.

Enterprise Management 62

Enterprise Management Banner Ads Television marketing Banners 62

Content Standard

MAY 22, 2016

He continues: “Because they are so ineffective, banner ads are sold at low prices for high volume, which means to make any money from them, sites need to pull in major traffic. According to Google’s DoubleClick network, today’s average ad CTR is 0.1 More than that, banner ads have perverted the content itself.”.

Enterprise Management 42

Enterprise Management Marketing Strategy Marketing & Strategy Paid Search Agency 42

Single Grain

MARCH 16, 2020

Mobile traffic appears to be the most valuable in emerging markets like Africa, but unless you plan to develop a very strong and competitive freemium app with IAP (In-App Purchasing), opt for advertising in existing applications. This way, you won’t have to develop the app and serve the ads in only one of them.

Advertising Agencies 105

Advertising Agencies Advertisements Advertising Trends 105

Martech Advisor

OCTOBER 17, 2019

As Galina Grigoreva, Head of Marketing at Clickadu.com, said “The ad network’s size matters, since it has got to be a consistent traffic source. The more traffic it can deliver, the more you’ll get. Once it gets to about 15%, your traffic has been converted.” It deals exclusively with pop traffic.

Cost Per Thousand 41

Cost Per Thousand Paid Search Agency Adsense Ads 41

Hubspot

FEBRUARY 27, 2020

A case where you may want to start with Target CPA from the beginning is when traffic from the new campaigns is expected to be similar to campaigns in the account that are already using this bidding strategy. Targeting Relevant Audiences. The problem is, while important, they can be challenging to track. Geographic Splitting and Testing.

Youtube 92

Youtube Cost per Acquisition Advertisements Advertising 92

The Lead Agency

MARCH 15, 2018

Fraudulent Traffic. The decentralisation of services like digital advertising may also radically derail existing behemoths such AdNexus and DoubleClick. Bringing the blockchain into the picture allows for unquestion­able verification of ad delivery, traffic and achieved results.”. Email Marketing.

Advertising Agencies 89

Advertising Agencies Advertisements Advertising Paid Search Agency 89

QuanticMind

NOVEMBER 27, 2019

It integrates with Google Analytics, Google Ads, and DoubleClick Search. It’s a valuable option for businesses that get a lot of direct traffic to their website. Attribution 360 was originally an enterprise-level offering, but now a simplified version is available for everyone. Linear Attribution.

Marketing Attribution 52

Marketing Attribution Enterprise Management Top of Funnel Work Management 52

Choozle

MARCH 2, 2024

This necessitated leveraging the cookie framework but applying it to the domain of the enabling technology, such as DoubleClick. As a result, retailers can craft highly tailored marketing campaigns, reaping benefits that span from increased foot traffic to personalized messaging.

Advertising Agencies 52

Advertising Agencies Enterprise Management Paid Search Agency Advertisements 52

Buzz Marketing for Technology

JULY 24, 2008

According to this DoubleClick study published in eMarketer, promotional emails are more effective in influencing adults over 55 to make a purchase than search engine result pages. You hear how podcasting, blogs, and video can help build your Web site traffic to sell more tickets and increase donations.

Case Studies 100

Case Studies Emarketing Advertising Agencies Conference 100

Marketing Insider Group

JULY 21, 2015

This is the first banner ad from way back in 1994: It scored a 44% click through rate [ tweet this ] and sent that traffic to a series of AT&T ads narrated by Tom Selleck, that promised a future where you could read books, get directions, send faxes, pay tools, buy stuff, watch movies, and attended meetings – all online?

Banners 100

Banners Doubleclick Banner Ads Mobile Advertising 100

Webbiquity

SEPTEMBER 8, 2010

Another notable Pam Dyer post, this one summarizing a study from online advertising network Chitika which shows that Twitter is the best place to share news: 47% of the outbound traffic from Twitter goes to news sites, vs. 28% from Facebook, 18% from Digg and an imperceptable share from MySpace. 50% of mobile Internet traffic in the U.K

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Customer Experience Matrix

MAY 23, 2007

My diagram is divided into two main areas: traffic generation systems that lead visitors to a Web site, and visitor treatment systems that control what happens once people get there. Now that I’m staring at the list of components, I see how far we have to go. The Web site itself sits in the middle.

Enterprise Management 120

Enterprise Management Marketing Management Vtrenz Online Marketing 120

Martech Advisor

SEPTEMBER 19, 2019

Some of the key DSP players are: DoubleClick Bid Manager. Let’s look at the top five ad networks: Google DoubleClick Ad Exchange. Here are the five major ad exchanges: Google Ad Exchange / DoubleClick. Here are the five most popular ad server platforms: DoubleClick for Publishers (DFP). Adobe Media Optimizer DSP.

Advertising Agencies 72

Advertising Agencies Advertisements Advertising Paid Search Agency 72