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Choosing Your Advertising Agency Partnership: Key Considerations for Success

Stevens & Tate

Their expertise should extend to a comprehensive understanding of your target audience, prevailing market trends, and competitive landscape. Moreover, evaluate the agency’s proficiency across diverse advertising channels, encompassing digital, print, television, radio, and outdoor platforms.

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Will Twitter’s Live Video Content Become the New TV?

Content Standard

As mobile devices continue to occupy more of our time each day, and video consumption increases accordingly, traditional television is having a harder time attracting viewers. The goal for Twitter, of course, is to attract advertisers—especially the ad-space buyers who might otherwise opt for television commercial spots.

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Digital Asset Management: What It Is and Why You Need It

Content Marketing Institute

The digital media could be the product itself – a music collection, streaming television series, video, electronic magazine, e-book or catalog – distributed in a variety of formats or forms. This management of digital media throughout its lifetime is the general domain of digital asset management. Click To Tweet.

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Building Your Idea Generation Machine from Every Corner of the Office

Content Standard

Our idea generation machine is a team of talented content strategists, editorial managers, and associate editors researching industries, listening to social trends, and analyzing search demand. Five weeks out is the rough brainstorm, with each member of the team bringing insights from their respective domains. Build Your Machine.

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A Year Full of ‘No Way!?’ Moments for CCO Magazine

Content Marketing Institute

No longer the domain of ultra-early adopters and video gamers, virtual reality and augmented reality took off in 2017 … and Sarah was the perfect guide, helping us understand the possibilities and limitations of VR and AR. Virtual reality and a sit-down with author of The Martian ( February 2017 ). In that spirit, Andy brought us a “no way?!”

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Digital is changing mankind, make sure you don’t get left behind

LeadSquared

This article is not about fancy numbers to show changing trends in the world, but a simple take on what is happening all around. The television will eventually be reduced to a screen that will be used to stream. I got my first home desktop when I was in college. Although I studied Engineering, I was never a tech geek. 10 years tops.

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7 Killer Digital Advertising Trends Every Marketer Should Know in 2020

Single Grain

As advertising trends evolve, we marketers have become much smarter. Last year pushed us to completely new-era advertising transformations and new advertising trends that entail big changes in the customer experience and that will be evident long after 2020. Book My Free Marketing Consultation .