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Email marketing strategy: A marketer’s guide

Martech

This happens when your subscribers opt in through a sign-up form. One thing to consider if you are having severe deliverability challenges is a double opt-in email. The double opt-in requires the subscriber to confirm that they sincerely want to receive emails from you or your brand. This can be executed as a “welcome” email.

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Navigating new spam policies: A guide to effective cold email outreach

Martech

Authenticating emails through DNS settings is a must to prevent phishing and impersonation. Gone are the days of complex opt-outs. Play smart by diversifying the volume across different SDRs’ mailboxes and domains. It allows only approved IP addresses to send emails from your domain, keeping spoofers at bay.

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The New Email Deliverability Rules: How to Make Sure You Reach Your Gmail and Yahoo Subscribers

Litmus

One-click unsubscribes allow users to opt out of an email list easily. Google and Yahoo partnered in this effort to reduce the risk of phishing, spam, and malware. Email authentication helps ensure that an email sent from your domain is legitimate and not a spoofing attack. What are the new Gmail email deliverability rules?

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Email Spam Trigger Words: How you can avoid spam filters

Vision6

1) No unsubscribe button According to the Spam Act 2003, you must provide an easy way for subscribers to opt-out of your email communications. Failing to provide an easy opt-out is not only illegal but email servers may think your legitimate subscribers are receiving unsolicited messages from you.

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Protecting your email list and reputation

ConvertKit

Unfortunately, an email list and an ESP mean you’re a prime target for spammers seeking lists, data, and, above all else, subscribers who trust your domain. In this episode, Alyssa and Melissa discuss the top three steps for stopping spam, hacks, and phishing. 15:06] – Use double opt-in and reCAPTCHA to prevent list bombing. [25:57]

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MarTech’s Email Marketing Periodic Table: Manage deliverability and optimization like a scientist

Martech

This happens when your subscribers Opt-in (In) through a sign-up form. The first thing that your email system should trigger is a Double opt-in (In2) email. The double opt-in requires the subscriber to confirm that they sincerely want to receive emails from you or your brand. Compliance.

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Adapting to Change: Navigating Google and Yahoo’s Latest Spam Policies for Effective Marketing and Sales Outreach

DealSignal

This move is also a response to the increasing sophistication of spam and phishing attacks, which not only annoy users but also pose serious security risks. This step is crucial in verifying the sender’s identity, significantly reducing the possibility of phishing scams and ensuring that the emails are coming from a legitimate source.