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ANNUITAS Predicts – How Go-to-market Will Transform in 2024

ANNUITAS

The key drivers of this breaking point are performance issues and budget issues: Performance issues: Conversion rates in paid digital media and content syndication have been trending down for some time, and outbound email is at some of its worst performance levels. This is a similar trend reported in the 2022 report , as well.

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Social media in B2B: from platforms to content… Ten years later.

Exo B2B

Lynda St-Arneault managed to sort out these trends which you will see, are very ‘2010’. First of all, this graph taken from a post on blogdumodératreur, which shows the results from HubSpot in France on the best social channels in the two domains, namely B2C and B2B and surprisingly, LinkedIn is listed third in B2B.

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B2B Budgeting for 2015: 10 Key Marketing Research Reports & Guides

KoMarketing Associates

research reports, trends, and important industry announcements in the B2B marketing space) for quite some time now. It should come as little surprise that much of this growth is being fueled by connected mobile devices, but this year’s data does reveal some interesting trends and anomalies, especially in relation to Japan and Korea.

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10 Best Practices for Managing Analyst Relations (AR) and B2B Influencer Relations Programs

Thinkers360

Credible and respected: Look for analysts and influencers with a proven track record of insightful research and analysis in your domain. Stay updated on industry trends, emerging technologies, and the evolving needs of your target audience. As video reigns supreme, data shapes the strategies, mapping the path to ROI with precision.

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11 reasons SEO is a science; 14 reasons it’s an art

Biznology

If your brand has a website, more people are likely to come to it from search engines than anyplace else according to Forrester. 1 reason people come to your website (source: Forrester ). Demand for those keywords, if it is increasing or decreasing over time, is measurable through Google Trends. Photo credit: Wikipedia.

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How Changing Buyer Expectations are Expanding the Mission of B2B Marketing

B2B Marketing Directions

In November of last year, a group of analysts with Forrester Research published a set of predictions about how B2B marketing will evolve in 2016. In my view, the most significant Forrester prediction is that "B2B Marketing Will (Finally) Adopt a Go-To-Customer Strategy."

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10 Benefits of Video Marketing: Why Use Video for Business

Vidyard

Websites that make effective use of video increase their likelihood of being ranked on the first page of Google results by as much as 53 times, as stated in research from Forrester. Embedding a video into a page or post nearly triples the average number of linking domains, as stated in research from Moz. Get More Backlinks.