SnapApp

DECEMBER 21, 2015

OfficeMax , for example, went viral with their hit interactive microsite, “Elf Yourself,” which enables users to overlay their own photos on cartoons for a laugh-out-loud holiday card. And King Arthur Flour returned to paper with the recently launched Sift Magazine , a high-end quarterly print magazine appeals to devoted bakers.

Marketing & Strategy 48

Marketing & Strategy Marketing Strategy Webinar Metrics Top of Funnel 48

SnapApp

NOVEMBER 14, 2011

Content marketing can take many forms including blog posts, articles, videos, white-papers, e-books, and free reports. Microsite. A microsite is a page or group of webpages that is devoted to a specific theme. Generally, microsites have their own domain or subdomain and supplement the content on the main site.

Paid Content 48

Paid Content Microsite Mobile Advertising Landing Pages 48

Online Marketing Institute

DECEMBER 5, 2011

True, the search traffic often goes to the microsite used to feature the curated content (which of course also includes your company’s best work). After all, the good systems present you with a quality collection of relevant documents from which to select the ones most interesting to your customers.

Curation 40

Curation Enterprise Management Top of Funnel Thought Leadership 40

Anything Goes Marketing

JUNE 29, 2009

For example, it would be great to have a platform that would know your home insurance subscription is due in 60 days and have an email automatically sent to you that told you to look for a mailing with your renewal documents. Dynamic landing page/microsite content.This is similar to the last point but typically is more flexible.

Tactics 100

Tactics Automation Personalization Planning 100

Biznology

FEBRUARY 23, 2015

35% say they have a documented content strategy (source: Content Marketing Institute). ADP : Developed a content marketing campaign to connect and engage with their target audience on a ADP solution using white papers and a diagnostic assessment tool. 21% say they are successful at tracking ROI (source: Ad Age ). million.

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

NuSpark Consulting

MARCH 10, 2012

Landing pages and microsites are designed to generate leads. I did a search for Document Management Software. I don’t sense they are a software firm for Document Management. They need help with their paid search efforts, but I am more likely to engage with this firm for my document management software needs than EMC.

Work Management 100

Work Management Enterprise Management Lead Generation Marketing Management 100

SnapApp

OCTOBER 8, 2015

Some marketers may have it harder than others — instead of marketing retail products or snazzy B2B software, they sell paper, brake pads, or maybe even flood insurance. Interactive content compliments (and often leads to) long-form static pieces like white papers and ebooks.

Paid Search Agency 48

Paid Search Agency Companies Top of Funnel Microsite 48

SnapApp

JUNE 2, 2017

These ideas can be used in any vertical, and can be largely created with content you already have – repurposing pillar assets like white papers, ebooks, videos, blogs, infographics, and the like into smaller, more engaging content pieces. . . Take this quiz” is a much more compelling CTA than “Download this paper.”. . .

Interactive Marketing 101

Interactive Marketing Top of Funnel Webinar Metrics Sales Management 101

Buzz Marketing for Technology

JULY 28, 2008

Sampling & remixing; borrowing & reshaping; appropriating & recontextualizing," in the words of the call for papers for the conference. Data/Document Management. White Papers. Visit this microsite to learn how some institutions are transforming their campuses with wireless solutions. Email this article.

Web 2.0 100

Web 2.0 Enterprise Management Work Management Peer-to-peer 100

Convince & Convert

OCTOBER 22, 2013

A full fact-checked document with sources. For Salesforce, we helped get the Social Success content microsite up and running in a few months, from a standing start. Some things we often provide publishers with include: Embeddable content with supplemental content to link to (give them various ways to embed or feature the content).

Work Management 153

Work Management Webinar Metrics Top of Funnel Marketing & Strategy 153

Webbiquity

APRIL 23, 2013

This doesn’t have to be obvious and it doesn’t have to be smothered all over the thing, but it should be there somewhere,” such as links to white papers or other related assets at the end of a blog post or report. Exploring the Five Cs of Content Marketing at Cisco by IT Services Marketing Association. Content Marketing and SEO.

Top of Funnel 100

Top of Funnel Paid Content Copywriting Content Marketing 100

SnapApp

JULY 7, 2017

As you know, we are a B2B content marketing agency and we produce a lot of technical white papers for our clients. By definition, a white paper is an in-depth report on a specific topic that examines a problem and then offers a solution. Interactive white papers combine all these tools into a cohesive experience.

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

Convince & Convert

DECEMBER 30, 2015

Think of this as a quick-glance document to help your audience do something better, faster. White Papers. Often used to provide robust technical information, white papers are perfect for telling complex stories in a concise format, often appearing as PDFs. Microsites. Listicle Summaries.

Webinar Metrics 167

Webinar Metrics Marketing Automation Services Work Management Paid Search Agency 167

Convince & Convert

SEPTEMBER 15, 2015

Think of this as a quick-glance document to help your audience do something better, faster. White Papers. Often used to provide robust technical information, white papers are perfect for telling complex stories in a concise format, often appearing as PDFs. Microsites. Listicle Summaries.

Webinar Metrics 168

Webinar Metrics Marketing Automation Services Content Work Management 168