Paul Gillin

JUNE 29, 2011

When I first learned about Element14 a couple of years ago, it was a rather unremarkable document exchange engine. The site is organized in “chapters&# by platform – Facebook, LinkedIn, Ratings and Reviews, QR codes and the like – and presents really useful tutorials in a step-by-step format, many including video.

Social Marketing 50

Social Marketing B2B Marketing B2B B to B 50

Paul Gillin

APRIL 27, 2012

The program began with the assumption that nearly every salesperson was already familiar with the value provided by Facebook and LinkedIn in their personal lives. “It was about returning value and time to our sales teams for their time invested.”. Familiarity Breeds Intent.

Process 50

Process Word of Mouth Forecasting Lock-In 50

Paul Gillin

OCTOBER 7, 2010

CRM is hard to do well because A) everyone who interacts with the customer must be committed to documenting every touch point; and B) the company must have the analytical chops to know what to do with the data it collects. For example, I have 725 friends on Facebook, nearly 1,000 connections on LinkedIn, and almost 7,500 Twitter followers.

CRM 50

CRM B to B Marketing Management Eye-Tracking 50

Paul Gillin

APRIL 13, 2011

Use a unique tracking code with each promotion and make sure to use a different code for Facebook, Twitter, LinkedIn and e-mail. Post a description and link in relevant groups on LinkedIn. Promote a newsletter sign-up page on Twitter, Facebook and LinkedIn. Google Documents supports simple forms at no charge.

Social Media 50

Social Media Promotion Media Landing Pages 50

Paul Gillin

JUNE 9, 2011

There are several large groups of freelancers on LinkedIn, including The Freelance Writers Connection with 5,600 members. Staffers turn out more content per dollar than contractors, and you don’t have the overhead of legal documents, busted deadlines and flaky freelancers who simply disappear in the middle of the night.

BtoB 50

BtoB Burn Rate Blogger Sample 50

Paul Gillin

FEBRUARY 27, 2013

Here’s the embed, which links to the document on SlideShare. .” Lee Odden’s passage on hash tags is a riot: “#lets #just #stop #with #the #hashtagging #of #every #word #in #a #tweet #OK? You #keyword #spammer #you.” ” Completely agree. Social Media Predictions for 2013 from Dell Social Media.

Social Media 50

Social Media Media Facebook Social Networks 50

Paul Gillin

JUNE 24, 2010

We believe that many social marketing programs can be justified, but the process requires discipline and careful documentation. This same approach may also be applied to finding the value of Facebook fans, LinkedIn connections, SlideShare followers and the like. After all, the Internet is the most measurable medium ever invented.

ROI 50

ROI Paid Content Social Marketing Webcast 50