Lake One

OCTOBER 29, 2020

I know it might sound cliche, but we genuinely are lifelong learners over here at Lake One, and one of the best training academies around is HubSpot. What does HubSpot training entail? HubSpot has two types of training – certifications and individual courses. Below you’ll find a list of our top HubSpot training recommendations.

Hubspot 52

Hubspot CMS Development Training Work Management 52

Webbiquity

AUGUST 18, 2020

Today’s virtual event platforms are adding features like virtual expo halls and exhibitor booths, 3D environments and avatars, social media integration, gamification, one-to-one video networking, content libraries, and detailed attendee activity analytics. Pricing: free (!). Total reviews: 100. Average user rating: 9.20.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Webbiquity

SEPTEMBER 19, 2017

Which is why a documented strategy and audience research are so important. Considering the high correlation of marketing success to having a documented marketing strategy in place, one may have expected these numbers to be higher. Tweets and YouTube videos may be the “bookends” of social content strategy.

Webinar Metrics 262

Webinar Metrics Marketing Report Marketing Strategy Marketing & Strategy 262

Sprout Social

NOVEMBER 15, 2018

Social media has evolved from a nascent marketing channel to an integrated part of all business functions. It’s become critical for businesses to develop a sophisticated approach for how they find, communicate with and support their customers on social. ” The importance of social as an engine for customer care.

Hubspot 85

Hubspot Enterprise Management Advertising Agencies Paid Search Agency 85

Martech

APRIL 4, 2024

The March 2024 HubSpot updates include tools that will help your team leverage AI for better email marketing, along with better ways to visualize and understand your data. The latest release enhances team productivity with mobile access to custom objects and provides advanced insights into team HubSpot adoption.

Enterprise Management 54

Enterprise Management CMS Development Work Management Marketing Management 54

Navigate the Channel

JULY 9, 2023

Build a Basic Structure in Five Easy Pieces Social media is no longer the new technology kid on the block, despite which outfit it wears (TikTok, Instagram, YouTube, et al.), so the concept of a social media content calendar isn’t as foreign as it was in social’s early days. Remember, use what you will use.

Ad Building 65

Ad Building Tips Content Social Media 65

Webbiquity

JANUARY 23, 2018

You need all the help you can get to manage your documents, projects, employees, sales…the list goes on. Social Media Management Tool. Social media has evolved into a core channel for digital marketing and online business communications. Sprout Social. Social media monitoring.

Enterprise Management 184

Enterprise Management Work Management Marketing Management Software 184

Customer Experience Matrix

DECEMBER 8, 2011

Social media is arguably overhyped as a marketing trend: it gets well under 10% of marketing budgets (different surveys have figures from 3% to 8%) and results are questionable (it was rated the least effective content marketing tactic in a recent MarketingProfs study ). But social is clearly growing fast and has great potential.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

SmartBug Media

JULY 12, 2021

Regardless of what type or types of marketing strategies your company employs—digital marketing, social media, search engine optimization (SEO), content marketing, influencer, and so on—there are some fundamental categories of marketing and reporting tools that will help attract, engage, and delight your audience. Project management.

Marketing Report 122

Marketing Report Marketing Automation Services CMS Development Tools 122

Content4Demand

OCTOBER 3, 2018

Progressive B2B brands are taking a note from the B2C playbook and meeting buyers on their preferred platforms, such as on podcasts, through videos and on social media. In fact, the number of buyers using social media to research potential solutions has grown from 20% in 2012 to 54% in 2018, according to the B2B Buyers Survey.

Social Media 40

Social Media Brand Identity Branding Media 40

SalesIntel

DECEMBER 6, 2023

Additionally, you can integrate your website, social media, telephone calls, chat, emails, and various marketing materials into the CRM. There are three most popular and reliable CRMs for B2B businesses – Hubspot, Salesforce and Leadsquared. Customer relationship management is simple to use.

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

KoMarketing Associates

MARCH 19, 2019

Unlike other objectives for social media advertising, such as engagement and website visits, trying to acquire quality leads involves choosing the correct audience that will ultimately buy the product or service. Once the user fills out a form, LinkedIn tracks the information right in an excel document. Conclusion.

Linkedin 137

Linkedin Sales Qualified Leads High Quality Lead Tactics 137

Optinmonster

OCTOBER 29, 2023

65% of content marketers say they have a documented content strategy. Social Media Blogging Statistics 66% of marketers reported using blogs in their social media content in 2017. LinkedIn is the most effective social media platform for delivering content and securing audience engagement.

Statistics 93

Statistics Paid Content Stats Blogger 93

Hubspot

SEPTEMBER 5, 2018

I love the funnel so much that my team at HubSpot was literally called the Funnel team, and the opening slide of my global team kickoff this year was a photo of about 25 funnels. At HubSpot, shifting to the flywheel model helped us change in the following ways: Flywheels represent a circular process where customers feed growth.

Top of Funnel 78

Top of Funnel Hubspot Lead Ranking Word of Mouth 78

Contently

APRIL 6, 2023

percent year-over-year decrease in negative tweets 800 million social media impressions of the campaign 17 percent increase in brand sentiment Achieving a deep understanding of your ideal customers requires significant time and effort. The message resonated with women, resulting in the following: 36.8

Buyer Personas 164

Buyer Personas Template Psychographics Customer Surveys 164

Hubspot

APRIL 1, 2021

Since this is a business page, you'll need to attach a copy of a phone or utility bill, certificate of formation, articles of incorporation, or tax exemption documents. Add other social media account URLs if possible, as well as any additional comments. Something is wrong with your submitted documents.

Facebook 87

Facebook Hubspot Ideal Customer Profiles Profiling 87

Webbiquity

JANUARY 25, 2010

Late last year, I sat in on a couple of social media marketing webinars from two of the best: Rick Burnes , Marketing Manager at HubSpot , and Chris Abraham of Abraham Harrison , along with Sally Falkow of Expansion Plus. Here are some of the key takeaways on using social media effectively.

Social Media 100

Social Media Social Marketing Enterprise Management Marketing Analytics Tools 100

Tomorrow People

JULY 21, 2021

With the arrival of the internet and social media, a whole new wave of digital skills came to the fore, including SEO, email marketing, and community management. Mike Volpe, CEO of Lola (former CEO of Hubspot). But this data also has to be analyzed scientifically and documented carefully to justify decisions.

Growth Marketing 207

Growth Marketing Multivariate analysis Planning Top of Funnel 207

Hubspot

JUNE 23, 2017

Seriously, think about it -- when's the last time you had to type Command + P and print out a document? So you can imagine my surprise when HubSpot's audience started telling us they still like to print out our ebooks -- which are often 20 or 30 pages in length -- instead of viewing them on a web page. What We Do. What We Wondered.

Hubspot 74

Hubspot Inbound Marketing Template Domain 74

SmarkLabs

JUNE 13, 2022

Once you document your client profiles and personas, your contact database should be segmented in order to send relevant, targeted messages that resonate with your target buyer personas. Graphic: HubSpot. Create a plan for how to distribute and promote your content, such as through email, social media, and paid advertising.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

Only B2B

NOVEMBER 27, 2019

Marketers who document strategy are 538% more likely to report success than those who don’t and Marketers who document process are 466% more likely to report success than those who don’t. Key takeaway: It is important that you have a documented demand generation plan which fits into the bigger realm of your marketing plan.

Demand Generation Agencies 104

Demand Generation Agencies Demand Generation Statistics Demand 104

Webbiquity

JUNE 15, 2021

This is particularly suitable for eCommerce businesses with an active social media following. This could include a one-month plan for things to do before launching a new eCommerce business, developing a documented blogging plan, or even strategizing marketing activities for a specific business. The potential is endless.

Paid Content 284

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 284

Hubspot

MARCH 19, 2020

You can process paperwork, transfer documents, and gather signatures instantly. For example, a business process automation software will have an entire process documented. Additionally, if you have a list of FAQs, you can create automated responses on social media chatbots, or chatbots on your site. Social Media.

Process 90

Process Automation Work Management Marketing Management 90

Hubspot

AUGUST 21, 2023

Follow Along With HubSpot's Business Proposal Template Download the Template for Free Types of Business Proposals There are two types of business proposals: unsolicited and solicited. HubSpot's Free Business Plan Templates Download these Templates We know how crucial a great business proposal is to your and your client’s success.

Template 69

Template CMS Development Examples Marketing Proposals 69

Hubspot

AUGUST 8, 2018

Content moderation on social media sites remains a hotly-contested topic. This year, congressional committees have held not one , but two hearings on the "filtering practices" of social media networks. 65% of People Think Social Media Sites Should Remove This Content. The Current Climate. The Content Itself.

Social Media 56

Social Media Media Content Validation 56

SalesIntel

APRIL 19, 2024

Enricher Enricher is a flexible and customizable data enrichment tool that offers various data points, including emails, phone numbers, social media profiles, and company information. This tool sources data from public records, social media, and internal sources and can process large datasets efficiently.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

Navigate the Channel

JANUARY 25, 2024

It encompasses a wide range of marketing activities, from personalized product recommendations on eCommerce websites to targeted email campaigns and customized content recommendations on social media platforms. This data can include demographics, browsing history, purchase behavior, social media interactions and other information.

Marketing AI 65

Marketing AI Personalization Ethics Privacy 65

Anyword

JANUARY 21, 2022

HubSpot is a marketing software suite with tons of tools to help you better plan and execute your content marketing strategy. At its core, HubSpot can be used as an all-in-one marketing platform that includes a CRM (customer relationship management), email marketing, SEO tools, social media integration, landing pages and much more.

Budget Programs 98

Budget Programs Tools Content Marketing Planning 98

Hubspot

OCTOBER 22, 2020

From text reminders to cart abandonment emails to multi-channel campaigns that span social media and in-app messaging, B2C marketing automation marries the power of personalized messaging and hands-off marketing. Let’s say a junior social media strategist is searching for a new social media management software for their entire team.

Marketing Automation Services 99

Marketing Automation Services Enterprise Management Work Management Marketing Management 99

Content Standard

MARCH 12, 2024

There’s a big opportunity at play here to focus on owning key search positions and win over eyeballs that are sourcing information from search over traditional media, owned, and even social media sources. Expertise: Brands possess insider knowledge and deep category experience that most media companies can’t match.

Media 96

Media Brand Identity Branding Storytelling 96

Engagio

SEPTEMBER 8, 2021

ABX is a go-to-market strategy that uses data and insights to orchestrate relevant, trusted Marketing and Sales actions throughout the B2B customer lifecycle, and its benefits are both clear and well-documented: 1. Like you can do stuff separately, but really with diminished returns.” – Kipp Bodnar | CMO, HubSpot. Zero waste.

Account Based Marketing 71

Account Based Marketing Inbound Marketing ABM DemandBase 71

Navigate the Channel

MAY 19, 2023

In a survey from 2020, the Content Marketing Institute revealed even bleaker numbers, including 69% of B2B marketers have a documented content marketing strategy, but only 42% of B2B companies consider themselves in the “sophisticated” or “mature” phase of content marketing. What information do they want? What are they not interested in?

Marketing & Strategy 65

Marketing & Strategy Paid Search Agency Content High Quality Lead 65

FunnelEnvy

MAY 29, 2023

The new version of Google Analytics can track user data on external apps and social media platforms. This is typically done by taking it from the platform on which it was collected and contextualizing it into a report or similar document. Compatibility with social media is also powerful because of GA4’s attribution technology.

Marketing Analytics Tools 76

Marketing Analytics Tools Top of Funnel Analytics Google 76

Rev

SEPTEMBER 27, 2023

These tools can help you do things like connect with leads on social media, create targeted campaigns to engage prospects and track results. 4 HubSpot HubSpot has emerged as one of the most popular inbound marketing platforms.

Enterprise Management 78

Enterprise Management Work Management Marketing Management Budget Programs 78

Sprout Social

APRIL 6, 2023

Within it, you can track the production and maintenance of different content formats ranging from social media posts and blogs to emails and events. According to a survey , 64% of the most successful companies have a documented content strategy, which includes a content calendar.

Content 82

Content Work Management Ad Frequency Marketing Management 82

nDash

JANUARY 13, 2022

SEO: Ahrefs, HubSpot, and Semrush. While tracking social media posts on a calendar app or spreadsheet might be helpful to some, adding a scheduling tool to that strategy makes life so much easier. We link Buffer to our social media channels to schedule published blog posts, share new writers, announce product updates, and more.

Resource Management 95

Resource Management Marketing Automation Services Work Management Marketing Management 95

Hubspot

OCTOBER 18, 2016

What do cross-country road trips, wedding speeches, and social media marketing have in common? You could wing all three, but it's probably better to have a plan for what direction you’re heading -- especially when it comes to your social media content strategy. The Benefits of Using a Social Media Content Calendar.

Social Media 28

Social Media Organization Tools Media 28