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9 Essential Skills for SaaS Growth Marketers

Tomorrow People

As product marketing grows and business needs evolve, companies are pursuing a new multiskilled breed: the growth marketer. Marketers and the marketing skill set are always evolving as the business landscape changes, new technologies emerge, and customer expectations shift. What is growth marketing?

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How to Deliver a Great B2B Sales Experience

Webbiquity

On the flip side, if the sales team doesn’t share feedback, marketing might be off-target with their campaigns. Pushy” Sales Experience According to a survey by HubSpot, buyers are looking for sales reps who listen to them and are not “pushy.” Image credit: HubSpot No one likes to be pressured. First, map out every step.

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The 11 Best ClickFunnels Alternatives & Competitors in 2020

Hubspot

HubSpot Marketing Hub. HubSpot's Marketing Hub includes a myriad of free tools that help marketers do everything from managing your paid ads to collecting leads, building landing pages, and setting up email marketing campaigns. Excellent customer support and documentation. HubSpot Marketing Hub.

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How to Build a Process for Growth Experiments

Hubspot

While the idea of “growth” -- and all of the hacks, tips, and tricks that go along with the term -- can often feel a bit buzzy and overwhelming, real growth actually is actually the result of well-established processes and an internal emphasis on experimentation and testing. Source: HubSpot Academy.

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Why Refusing to Discuss Failure Erodes a Culture of Growth

Hubspot

Tons of value can come from documenting and sharing lessons from failed campaigns. Survivorship bias can warp the expectations of both leaders and new team members, and digging up your 'graveyard of knowledge' can help elicit new ideas and insights that could contribute to major breakthroughs in marketing and optimization.

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Growth Marketing: How to Generate a Marketing Plan Using AI

B2B Digital Marketer

Growth marketing is all about using technology and experimentation to develop a marketing strategy that is tailored-fit to the right audience. With the abundance of tools and information today, growth marketing has become the new way of doing marketing. But what exactly is growth marketing?

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4 of the Best Growth Hacking Experiments to Try in 2017

Hubspot

Growth Hacking is a popular marketing buzzword, but does anyone really know what it means? But how can one pull off that kind of growth -- especially with a limited budget and resources? Document your winning results, and share them with your team. Growth hacking is all about improving what you already have.