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Six Essential Elements for your 2023 Marketing Plan

Trade Press Services Newsletter

Although a documented strategy is a key indicator of marketing success, only 41 percent of B2B marketers take the time to develop a written plan. Examples of thought leadership content include bylined articles, white papers, books, case studies and even LinkedIn posts. As the saying goes, failure to plan is a surefire plan for failure.

Planning 130
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8 Remarketing Techniques to Bring Back Lost Leads

Televerde

Make some of your customer resources public like resource centers, tutorials, FAQs, and downloads to show what you offer customers. Only 43% of B2Bs say they have a documented content marketing strategy. Make sure you’re investing in the types of content your leads want like product comparisons, case studies, and peer reviews.

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Consumers May Not Trust Online Reviews Older Than 3 Months: Navigating the Reliability Conundrum

Navigate the Channel

In the annual study by BrightLocal , surveyors found that 98% of consumers read online reviews and 76% of people “always” or “regularly” read online reviews for local businesses. They may rely on traditional forms of information and recommendations, such as word of mouth. FAQs Why are online reviews significant for consumers?

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ClickInsights: What was your "Aha" moment in 2010? - Part 1

Ambal's Amusings

Free document distribution sites: Scribd.com, DocStoc.com, Slideshare.net, Gazhoo.com, Yudu.com, and WhitePapers.org. Sarah Mitchell is a freelance copywriter with a focus on B2B content, specifically case studies and white papers. I promote white papers to my clients as the ultimate marketing document. Happy Twittering!

Paper 100
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ClickInsights: What was your "Aha" moment in 2009? - Part 1

Ambal's Amusings

Free document distribution sites: Scribd.com, DocStoc.com, Slideshare.net, Gazhoo.com, Yudu.com, and WhitePapers.org. Sarah Mitchell is a freelance copywriter with a focus on B2B content, specifically case studies and white papers. I promote white papers to my clients as the ultimate marketing document. Happy Twittering!

Paper 100
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How to Match 10 Key Success Metrics to Your Blogging Strategy.

Convince & Convert

In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. Very helpful post, Jay.

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Beginner’s Guide to Advertising Agency Case Studies

Single Grain

Advertising case studies are an excellent way to demonstrate your best work to prospective clients to generate more consultation requests. Case studies not only demonstrate your expertise as an agency, but also provide potential clients with helpful details about what they can expect from working with your company. Let’s begin!