Sprout Social

APRIL 4, 2023

Let’s look at why ephemeral content works for brands, how you can use it to drive results and examples from real brands. Also known as disappearing content, Instagram, Facebook and TikTok stories are all examples of ephemeral content. They can be a fun way to document your activities as a brand and share them with your audience.

Marketing Strategy 116

Marketing Strategy Marketing & Strategy Planning Work Management 116

Navigate the Channel

JUNE 19, 2023

Insist on a Content Calendar and Content Schedule Whether it’s in a Google Doc or Excel sheet, document what message will go out via what channel and when. Construct a content library, with examples of successful posts from the past for inspiration, and ready-to-post video, photos and text. of always having content ready to post.

Social Media 65

Social Media Media Curation Content 65

Sprout Social

MARCH 8, 2023

As Sprout’s Senior Social Media Strategist Olivia Jepson tells us, “If YouTube has shown us anything over the last 10+ years, it’s that video isn’t going anywhere—no matter the format. For example, when I managed social media at Shedd Aquarium, the animal caretakers could get much closer to certain animals than I could.

Video Marketing 93

Video Marketing Content Thought Leadership Social Media 93

Contently

MAY 2, 2018

A book launch is a near-perfect example of the kind of marketing campaign that requires accountable content. Pop-Sci Readers: Same as above, but also: Goodreads, book blogs, science pubs, hometown bookstores, YouTube. I don’t have any YouTube subscribers, but I can still create owned content for YouTube.

Top of Funnel 144

Top of Funnel Campaigns Optimization Planning 144

Hubspot

JANUARY 26, 2023

We'll cover everything you need to know about starting an online business and digital entrepreneurship examples to help you along your journey. You can start a YouTube channel and build social media accounts for free. This detailed document lays out both the mission of your business and all the steps you need to get started.

Work Management 69

Work Management eCommerce Paid Search Agency Marketing Management 69

Contently

APRIL 12, 2019

Consider 2017’s viral #DeleteUber campaign on Twitter if you need an example of how company policies can tarnish a brand’s reputation. ” Nike is one example of a brand that managed to change public perception, but it took time. Nike’s Kaepernick campaign was a good example of that last year.

Social Media 160

Social Media Media Paid Search Agency Terms and Conditions 160

BenchmarkONE

APRIL 8, 2021

In a world dominated by Instagram, YouTube, TikTok, Twitch, and Twitter, it’s nearly impossible to know what social media platform best fits your brand and product. . How about a hypothetical example? Who would you ask to post a tutorial explaining how to fax a document online ? Not Choosing the Correct Platform.

Cost 55

Cost Advertising Agencies Planning Work Management 55

BenchmarkONE

APRIL 8, 2021

In a world dominated by Instagram, YouTube, TikTok, Twitch, and Twitter, it’s nearly impossible to know what social media platform best fits your brand and product. . How about a hypothetical example? Who would you ask to post a tutorial explaining how to fax a document online ? Not Choosing the Correct Platform.

Cost 52

Cost Advertising Agencies Planning Work Management 52

BenchmarkONE

APRIL 8, 2021

In a world dominated by Instagram, YouTube, TikTok, Twitch, and Twitter, it’s nearly impossible to know what social media platform best fits your brand and product. . How about a hypothetical example? Who would you ask to post a tutorial explaining how to fax a document online ? Not Choosing the Correct Platform.

Cost 52

Cost Advertising Agencies Planning Work Management 52

Outgrow

OCTOBER 7, 2021

Whether it is bloggers, Instagrammer, or YouTubers, know which social platform is best for your business. One of the examples we can think of is BioLite Energy’s blog. Certain repetitive questions can be answered by providing support documents and pre-built responses. . Take Care/of for example.

eCommerce 101

eCommerce Outgrow Business Marketing Budget 101

Convince & Convert

MARCH 17, 2016

Videos have the potential to go viral or for the person broadcasting the video to bring a huge following to your product. Take, for example, Unbox Therapy. This YouTube channel “where products get naked” is the epicenter of user-generated content videos. Let’s say that you work for company that creates art supplies.

User-Generated Content 110

User-Generated Content Video Marketing Peer-to-peer Generation 110

Adobe Experience Cloud Blog

SEPTEMBER 16, 2013

Amid all of my day dreaming about how Haley was going to be the next big internet animal (I really want to go to SXSW), I got to thinking—how are viral internet memes made? In fact, she is so viral and shareable, her Facebook page has 1,237,246 likes and 519,451 people talking about her. That, of course, remains to be seen.

Viral Marketing 48

Viral Marketing Internet Marketing Youtube Wikipedia 48

Sprout Social

OCTOBER 19, 2016

If your social media contest is extremely successful, you have the potential to go viral. Unfortunately there is no set formula to guarantee your contest will go viral. User-generated content (UGC): You’ll have a much better chance of going viral if entrants are creating original content as a part of the contest.

Social Media 95

Social Media Paid Content Media Viral Marketing 95

Convert

MAY 31, 2022

Understanding how shoppers think ,” a YouTube channel by Rishi Rawat and Lorenzo Carreri (CRO expert) dives deep into how brands use conversion optimization techniques. For example, Olipop’s main USP is that it’s a “new kind of soda.”. Examples of Selling Angles vs. USP. Sheertex : A company that makes resilient intimates.

Product 52

Product Best Practices Work Management Paid Search Agency 52

Optinmonster

NOVEMBER 1, 2019

Gamification helped Volkswagen China ’s crowdsourcing project go viral. We’ll go through the setup using Constant Contact as an example. If you need more information, take a look at the documentation for embedding OptinMonster on your site. 14 Abandoned Cart Email Examples Proven to Boost Revenue. That’s it!

Marketing Analytics Tools 64

Marketing Analytics Tools Click Rate Rules Conversion Rate 64

chiefmartech

SEPTEMBER 15, 2017

From Mary Meeker’s yearly state of the Internet report, you can see (1) the explosive growth of mobile Internet usage in China over the past three years and (2) the effective duopoly — or “triopoly” — of Tencent, Alibaba, and Baidu: Combine Google, Facebook, Amazon, Twitter, eBay, Paypal, Spotify, YouTube, etc.,

Enterprise Management 60

Enterprise Management Marketing Management Verticals API 60

LeadSquared

MAY 20, 2015

In which case, it would go viral. And, they don’t do anything special either – they just record their online training sessions, and put up the snippets on YouTube to get attention of the searchers. a) Just upload your sessions on public websites, like YouTube and DailyMotion , and you would be getting free views in no time.

Tips 52

Tips Ad Building Content Marketing Paid Search Agency 52

Hubspot

SEPTEMBER 26, 2019

For example, “Business Owner Bob” is a CEO whose biggest challenges are improving revenue growth and organization. For example, World Wildlife Fund’s branding on social media is consistent across their website , Twitter , and Instagram. For example, did a product designer come up with an awesome mock-up for their most recent project?

Tips 75

Tips Business Customer Satisfaction Work Management 75

Single Grain

JULY 6, 2023

A promotional plan is a strategic document that outlines your company’s marketing and advertising efforts over a specific period. This will help us be more accurate in defining the future steps of a business plan, thus making it more likely for us to achieve our marketing objectives and grow. But what exactly are promotional strategies?

Promotion 52

Promotion Planning Examples SWOT 52

Content Standard

APRIL 19, 2024

While marketers spend a lot of time talking about Meta, YouTube is actually the most widely used social media platform. adults report using YouTube. While YouTube scores highest in usage across all age groups, LinkedIn and Facebook are most popular among 30 to 49-year-olds, and those 50-65+. What’s so great about video?

Paid Content 99

Paid Content Social Media Advertising Channels Brand Identity 99

Hubspot

DECEMBER 30, 2011

Application Programing Interface (API) - An API is a documented interface that allows one software application to interact with another application. An example of this is the Twitter API. Example: yourblogname.blogspot.com. ” Example: #yourhashtag. Google+ - Google+ is Google's new social network.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Single Grain

FEBRUARY 14, 2020

To help inspire you, we've rounded up ten of the best examples of promotional campaign videos that your startup can learn from. With smart punchlines and a seemingly “amateur” production quality, this promotional video hit 5 million views views in just 90 days after it was posted on YouTube.

Startups 141

Startups Promotion Video Marketing Campaigns 141

Hubspot

JUNE 23, 2010

A Application Programing Interface (API) - An API is a documented interface that allows one software application to to interact with another application. An example of this is the Twitter API. DocStoc - DocStoc is an online sharing service for documents. Users can view, upload, share and sell documents.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Sprout Social

JANUARY 22, 2024

In this article, we share examples of brands that have mastered getting frontline workers involved in social content, and break down how to build your own strategy. Here are different ways to approach employee engagement on social, and real brand examples to inspire your strategy. Like in this video from Mayo Clinic nursing.

Social Media 117

Social Media Media Work Management Marketing Management 117

Directive Agency

APRIL 15, 2022

For example, they might be using your software to achieve specific goals, trying out new features, chatting with support or recommending you to their friends. SaaS Customer Journey Example. Let’s look at a real-life example of a typical SaaS customer journey for Visme — a subscription-based design and content creation platform.

Paid Content 105

Paid Content Enterprise Management Work Management Marketing Management 105

Outbrain

DECEMBER 8, 2019

Some of these stood out in the last year as great examples of native ads, for all kinds of reasons. Best Native Ads Examples in 2019. For example, Adidas sent soccer balls to the space station to test their behavior, such as spinning, in weightless environments. Every year has at least one viral meme, and 2018 was no different.

Paid Search Agency 54

Paid Search Agency Examples Ads Advertising Agencies 54

Single Grain

AUGUST 27, 2020

If you own a business or work as a marketer for any industry with strict regulatory considerations – such as cannabis, which we'll use as our example, alcohol and tobacco – you are painfully aware of the limitations in how these companies can be marketed. YouTube sponsorships have become increasingly popular in recent years.

Paid Search Agency 94

Paid Search Agency Creativity Advertising Agencies Marketing Strategy 94

Contently

NOVEMBER 14, 2018

His company, Dollar Shave Club, rose from obscurity in 2012 after he created a YouTube video called “Our Blades Are F ing Great.” Brands love to talk about going viral; Dubin actually did it. The brand’s success was about more than just going viral or getting lucky. What’s causing this disconnect?

Thought Leadership 143

Thought Leadership Ad Building Brand Identity Branding 143

Convince & Convert

SEPTEMBER 21, 2010

Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. Can a social media program go viral? But if you’re engaged in a social media program in an effort to go “viral&# you’re not really engaged in social media at all. Absolutely.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Single Grain

MARCH 2, 2020

Whether it’s on YouTube, Instagram or Facebook, consumers love video. YouTube is the second most trafficked site, after Google. For example, you might need: An explainer video to give basic customers a product demonstration. Take Zendesk’s explainer video, for example. This post was refreshed with new content for 2020.

Top of Funnel 130

Top of Funnel Video Marketing Product Tips 130

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 You’re also engaging with customers, helping to solve their business problems and maybe even documenting the process with case studies. A good example of this approach is 360i , an award-winning digital marketing agency.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Single Grain

NOVEMBER 3, 2023

Another sterling example of PLG is Dropbox. This approach not only increased user numbers, but created a viral effect that led to explosive growth. Work With Us For more insights and lessons about marketing, check out our Marketing School podcast on YouTube. They gamified their storage offering: Want more space?

Enterprise Management 52

Enterprise Management Product Lead Ranking Work Management 52

Scoop.it

OCTOBER 14, 2021

For International Women’s Day, LinkedIn created a viral video documenting the hardships and job losses women faced in the workforce during the pandemic. This campaign is a perfect example of content marketing done right. A perfect example of this is Lagavulin partnering with Nick Offerman, Ron Swanson of Parks and Rec.

Paid Content 90

Paid Content Advertising Agencies Content Marketing Planning 90

Online Marketing Institute

JANUARY 4, 2011

Jeffbullas's Blog Internet Marketing Home Bio Speaking Grade your Site Marketing Resources Twitter Jeff’s YouTube Contact Congratulations: You have successfully subscribed! Update an original pos t that provides more value to your readers (this post is an example) 50. Offer a premium paid newsletter for a low cost of $1.99.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Oktopost

JANUARY 25, 2021

Without a documented, goal-focused strategy, you can end up chasing meaningless metrics and putting out the wrong kind of content. B2C social media marketing often focuses on brand awareness, web traffic, and getting content to go viral to a huge audience. For example, lead generation is an obvious metric for many B2B campaigns.

Social Media 156

Social Media Work Management Marketing Management Demand Generation Agencies 156

SmartBug Media

JANUARY 26, 2022

We’re all familiar with the concept of going viral, but that’s an unreasonable goal out of the gate (and one with rapidly diminishing returns). One example of this is the Carnegie Museum of Natural History’s mollusk jokes. There are other examples of colleges implementing themes in this Hootsuite article.

Social Media 52

Social Media Social Marketing Marketing Strategy Marketing & Strategy 52

Biznology

JULY 1, 2014

It’s all about flushing the grouse, getting all of the anonymous content creators to reveal themselves, to come in from the cold, to associate a real name and identity with videos on YouTube , articles in the Blogosphere, columns in online publications, etc. But Search Engine Land is probably right. In this case, Gmail.

Paid Content 80

Paid Content Google Social Networks Youtube 80