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HubSpot Files for IPO: Solid Financials for a Young Company

Customer Experience Matrix

HubSpot filed its much-anticipated S-1 for a public stock offering yesterday. A comparison with the S-1 figures of Eloqua and Marketo, plus Marketo’s most recent six months, shows: - loss equal to 35% of revenue, compared with 11% for Eloqua (which was run very conservatively) and 55% for Marketo (which was highly aggressive).

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The 22 Best Virtual Event Platforms

Webbiquity

GoBrunch features include breakout sessions with virtual room layout options, virtual networking and private meetings, event promotion and registration pages, ability for attendees to download presentations and documents, and a community feature to keep attendees posted about upcoming events. Pricing: free (!). Total reviews: 100. Communique.

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A 4-step guide to creating a self-service marketing organization

Martech

Documentation. Documentation. That’s why you have to document what you want them to do and how to do it. You can teach them and train them on what they need to do to be able to utilize Marketo or Eloqua HubSpot themselves. Documentation is one part of reference, the other is recordings of regular trainings.

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The 14 Best Marketing Automation Tools

Webbiquity

2) HubSpot. HubSpot’s “all in one” marketing software includes a complete content management system (CMS) for building a website and blog, SEO and social tools, analytics, a landing page builder, and email segmentation and sequence automation. HubSpot handles inbound holistically. 7) Oracle Eloqua.

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Getting into Revenue and Marketing Operations

Directive Agency

Those four are Hubspot, Marketo, Pardot and Eloqua. Hubspot also has a CRM feature that is similar to SFDC, so it’s unique in this group in terms of that feature set. Hubspot Academy is very similar to Trailhead. Marketo, Hubspot and Pardot also have similar large communities that you can join for free.

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Litmus Builder Essentials: Get to Know Our Email Builder

Litmus

In Part I (which you’re reading right now), we’ll discuss creating new documents, setting up preferences, and the Builder interface. Starting a new document. Moving along our menu: The Help button opens Builder’s help documentation in a new tab, where you can find frequently asked questions about our powerful email code editor.

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VEST Report: Latest Trends in Marketing Automation, and Where's My Hoverboard?

Customer Experience Matrix

The new version includes a big technical change: instead of the interactive Flash document that was very cool but people often had trouble running, it’s now a combination of PDF for the core document and Excel spreadsheet for the detailed vendor scores. VEST Report. Okay, not zero: some companies surely do it better than others.