Martech

MARCH 1, 2024

This article outlines essential retention marketing strategies and tactics tailored specifically for a B2B context to strengthen customer relationships, prevent churn and maximize lifetime value. So, our strategies and tactics in B2B not going to be the discounts, points and perks you’ll find in consumer retention marketing.

Tactics 119

Tactics Work Management B2B Marketing Marketing Management 119

Valasys

OCTOBER 4, 2023

Distribution is the key process in any business. While ChatGPT and other AI models have been scrutinized for being used in content creation, exploring smart content distribution with AI could bring fruitful results. Importance of Content Distribution Content distribution is the process of sharing your content with your target audience.

Marketing AI 52

Marketing AI Distribution Top of Funnel Marketing & Strategy 52

Launch Marketing

APRIL 19, 2023

For your organization to boost customer marketing activities, consider these B2B content personalization tactics. Effective Customer Marketing with Content Personalization Tactics With a good idea of what customer marketing is, here are four content personalization components that support modern customer marketing.

Top of Funnel 118

Top of Funnel Tactics B2B Marketing Work Management 118

BenchmarkONE

FEBRUARY 3, 2022

In this article, we’ll show you how to distribute your content so that it gets in front of as many people as possible. Why Distributing Your Content is Essential for Success. Ross Simmonds, founder at Foundation Marketing , believes “Content distribution differentiates a piece of content that thrives and one that falls flat.”.

Distribution 75

Distribution Top of Funnel Effectiveness Content 75

DivvyHQ

MAY 19, 2021

Here are 5 fruitful tactics to consider. Outside of Google playing a role in bringing visibility to content, a large part of the content game is figuring out how to get it in front of your target eyeballs. Unfortunately, paying for exposure and placement is all but required these days.

Distribution 52

Distribution Tactics Content Marketing Content 52

Strategic-IC

JULY 1, 2019

To see best engagement and visibility on your content, a distribution strategy is vital. Here are tips to consider when addressing how to share and distribute your content. Why Content Distribution? A content distribution strategy is the answer here. Key Considerations When Developing A Content Distribution Strategy.

Distribution 84

Distribution Tips Marketing & Strategy Content 84

Content Standard

DECEMBER 6, 2023

There’s a good chance finance leaders are on your list of your key decision makers, but even if they aren’t, the tactics we’re exploring here can be used with any role or title. The post 8 Practical Tactics for Leveraging Healthcare Market Research in Your Content Strategy appeared first on Skyword.

Enterprise Management 68

Enterprise Management Work Management Marketing Management Tactics 68

KoMarketing Associates

AUGUST 10, 2022

The majority of respondents (47%) named social media as a top five upper-funnel tactic, while 36% cited it as a top five bottom-funnel tactic. Social media channels continue to rise in importance for marketers, and previous research suggests that they have been critical when it comes to distributing video content.

Advertising Channels 253

Advertising Channels Social Marketing B2B Marketing Effectiveness 253

Hubspot

JUNE 13, 2019

You need to distribute it effectively to get your story picked up by national newspapers, magazines, or blogs. In this guide to press release distribution, we’ll cover the following to help you put together a plan of action that results in coverage: What is press release distribution? Why is press release distribution important?

Press 101

Press Distribution PR Public Relations 101

DivvyHQ

MARCH 5, 2020

One of the most essential ingredients in your content marketing toolbox is an effective method to distribute your content, post-creation. If you publish it, they will come. This is certainly not the case these days. Need some pointers? Read on.

Distribution 106

Distribution Content Content Marketing Effectiveness 106

Only B2B

FEBRUARY 26, 2020

However, generating marketing qualified leads by using MQL marketing tactic are more likely to work their way down the sales funnel which is a struggle for most marketers. To overcome these difficulties we have rounded about 5 most important MQL marketing tactics that can be helpful for your business. Plausible Content.

Lead Ranking 115

Lead Ranking Marketing Qualified Leads MQL Tactics 115

Content Standard

APRIL 26, 2019

Social media marketing tactics have been a rollercoaster in recent years as people shift between which platforms are the most engaging, user-friendly, and trustworthy, and new apps are developed every day. So how can you know the best social media distribution channels for your content when the platforms are in constant flux?

Distribution 110

Distribution Social Media Paid Content Advertising Channels 110

Content Marketing Institute

JUNE 14, 2018

9 Brilliant Tactics to Promote Your Blog Content on Facebook. Those are the basics on how to use Facebook as a content distribution platform. HANDPICKED RELATED CONTENT: Content Amplification: How to Promote and Distribute Content Effectively. Retarget those who consume your content.

Distribution 108

Distribution Facebook Ads Top of Funnel 108

Hubspot

MARCH 26, 2020

Here, I've spoken with Debbie Farese, HubSpot's former Director of Sales Enablement and current Director of Global Web Strategy, and Matt Hambor, HubSpot's Corporate Sales Manager, to gather insights into how you might align your own distributed marketing and sales teams. 3 Tips for Aligning Distributed Marketing and Sales Teams.

Distribution 97

Distribution Work Management Paid Search Agency High Quality Lead 97

Content Marketing Institute

OCTOBER 24, 2018

Today’s content distribution tactics call for experimenting with many emerging channels, so let’s look at the latest technology trends that you should embrace to diversify and empower your content marketing. HANDPICKED RELATED CONTENT: Road Map to Success: Content Distribution Essentials That Win Eyeballs.

Distribution 90

Distribution Trends Budget Programs Tools 90

Hubspot

OCTOBER 15, 2020

It’s in delivering that third element that distribution strategy comes in. An optimized distribution strategy, then, has never been more critical to businesses. Read on to find out: What a distribution strategy is. What is a Distribution Strategy? Your distribution strategy is how you reconcile all those necessities.

Distribution 68

Distribution Optimization Marketing & Strategy Work Management 68

Hubspot

AUGUST 18, 2017

Long gone are the days of the old publish-and-pray method of content distribution. Today, planning the actual distribution of the content you've spent so many hours and resources expertly creating is just as critical to your marketing strategy as the quality of the content itself. The Content Distribution Strategy Experiment.

Distribution 78

Distribution Marketing Proposals Work Management Content 78

Webbiquity

OCTOBER 15, 2021

Businesses are responding to this trend, transitioning away from environmentally degrading manufacturing and distributing procedures. You can help companies stay on top of market trends by enhancing the efficiency of their sustainable marketing tactics. The eco-consumer movement has increased the demand for sustainable products.

Effectiveness 276

Effectiveness Planning Paid Search Agency Marketing Management 276

Valasys

MARCH 14, 2023

The field of public relations includes a wide range of public relations management tactics, tools and strategies. 5 trending Public relations management tools and tactics Press releases The tried-and-true, mainstay media relations tactic is this one. Press releases are a relatively affordable outreach strategy. More than 1.6

Public Relations 52

Public Relations Work Management Budget Programs Marketing Management 52

Webbiquity

MARCH 2, 2021

Netting that out, most companies are spending between 60% and 70% of all marketing dollars on these two tactics. But because it’s also an expensive tactic, most companies spend at least 20% of their total marketing budgets on events, and many spend half or more of all their marketing budgets there. Setting the Stage.

Event Marketing 275

Event Marketing ROI Multi-Channel Advertising Agencies 275

DivvyHQ

MARCH 5, 2020

One of the most essential ingredients in your content marketing toolbox is an effective method to distribute your content, post-creation. If you publish it, they will come. This is certainly not the case these days. Need some pointers? Read on.

Distribution 52

Distribution Content Content Marketing Effectiveness 52

DivvyHQ

MARCH 5, 2020

One of the most essential ingredients in your content marketing toolbox is an effective method to distribute your content, post-creation. If you publish it, they will come. This is certainly not the case these days. Need some pointers? Read on.

Distribution 52

Distribution Content Content Marketing Effectiveness 52

DivvyHQ

MARCH 19, 2020

Build it and they will come? It doesn’t work that way in today’s noisy digital world. Reaching your intended audience these days requires strategic promotion of great content within both paid and shared channels. Here’s more.

Advertising Channels 125

Advertising Channels Distribution Content Marketing Content 125

Choozle

JUNE 16, 2021

Digital advertising, and the various tactics available within it, have given some D2C brands the ability to reach consumers in a new way. So, we’ll also help our clients with product development, distribution strategies, and go-to-market plans. Q: What kind of strategies and tactics do you use for your clients?

Creativity 52

Creativity Tactics Brand Identity Branding 52

Anyword

DECEMBER 19, 2019

Facebook still permits paid distribution when the drug-related content is considered “newsworthy,” like coverage of the opioid epidemic or a major drug bust. You can think of it as being in the same family as clickbait, though the tactics to get users to click are usually more subtle. However, there is an exception to this rule.

Distribution 54

Distribution Facebook Content Landing Pages 54

Anyword

DECEMBER 19, 2019

Facebook still permits paid distribution when the drug-related content is considered “newsworthy,” like coverage of the opioid epidemic or a major drug bust. You can think of it as being in the same family as clickbait, though the tactics to get users to click are usually more subtle. However, there is an exception to this rule.

Distribution 53

Distribution Facebook Content Landing Pages 53

Contently

MAY 2, 2023

Content marketers face numerous challenges when it comes to scaling production, highlighting unique POVs, and distributing content on the right channel, at the right time, for the right audience. By the time they train the writer, create the brief, and distribute the work, they probably could’ve done it on their own. The problem?

Enterprise Management 178

Enterprise Management Marketing & Strategy Work Management Marketing Strategy 178

Marketing Insider Group

JANUARY 4, 2021

For any SaaS company looking to accelerate growth with minimal investment, we’ve put together a list of actionable tactics to help you do just that. Distribution plan: Now that you have content, how will you distribute it? Without distribution, it can’t deliver traffic. Distribution also helps with organic SEO.

Growth Marketing 353

Growth Marketing Marketing & Strategy Marketing Strategy Marketing Automation Services 353

Marketing Insider Group

MAY 4, 2021

Now, you have to distribute it and expand its reach for maximum exposure. It’s not just one strategy; it’s a combination of many channels and tactics, all of which you can seamlessly carry out with content amplification tools. You can post on your social media profiles organically as the first means of distribution.

Paid Content 266

Paid Content Tools Paid Search Agency Content 266

Brandpoint

MARCH 15, 2022

Listicles are here to stay as a content marketing tactic. Every brand approaches its content marketing and public relations tactics differently. The post 5 Reasons to Love Listicles – And Why Every Brand Should Use This Tactic appeared first on Brandpoint. A picture is worth a thousand words.

Tactics 71

Tactics Branding Brand Identity Banner Ads 71

B2B Marketing Traction

FEBRUARY 27, 2015

With all the news and hype about content marketing these days, you would think it’s one of the most effective marketing tactics for B2B marketing, if not the most effective. More than 1800 businesses and organizations were surveyed in the summer of 2014 with what appears to be a pretty even distribution of company size.

Tactics 100

Tactics B2B Marketing Effectiveness Planning 100

Convince & Convert

MAY 16, 2024

Finding #1: Marketing channels and tactics are also increasing. As small businesses strive to expand their marketing efforts by embracing many channels and tactics in 2024, efficiency becomes paramount in their journey toward growth. The most common tactics to be put off for later tend to be the ones that require the most time.

Small Business Marketing 138

Small Business Marketing Allocation Research Planning 138

Vidyard

NOVEMBER 16, 2015

Many marketers are underestimating the importance of distribution and treating it as an afterthought, according to a recent Forrester report. In fact, for distribution outside of your firm’s owned mediums, Merlivat says that relying on organic traffic is not a smart strategy. of these extremely tactical takeaways.

Forrester 50

Forrester Distribution Video Marketing Advertising Agencies 50

Zoominfo

MARCH 9, 2021

Messaging, distribution, reach and optimization. Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. It is the most commonly used strategy and relies heavily on inbound marketing tactics.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Brandpoint

MARCH 31, 2020

This marketing tactic is a great way to get your expertise in front of a large audience and start filling gaps in your sales pipeline. Cost-Per-Lead (CPL) campaigns are fixed-cost lead generation tactics that promote your high-quality, gated content through a closed network of industry-specific B2B websites. What is cost-per-lead?

Cost per Lead 142

Cost per Lead Sales Qualified Leads CPL Lead Ranking 142

Trade Press Services Newsletter

JANUARY 4, 2023

Mistake #2: Forgetting the Importance of Distribution You’ve spent so much time and energy creating relevant content for your target audiences. Without a thorough content distribution plan in place, that amazing white paper or blog post will disappear. Remember to assess and adjust your distribution strategy as needed.

Planning 130

Planning B2B Thought Leadership Marketing Analytics Tools Paid Search Agency 130

Marketing Insider Group

APRIL 16, 2018

Utilized by 83 percent of marketers, it’s the most widely used content marketing distribution tactic. Social media marketing is a core part of B2B content marketing. And what’s the most powerful social channel? By far, it’s LinkedIn for B2B content marketing. LinkedIn has built up a reputation as ‘the’ social media site for B2B.

Linkedin 279

Linkedin B2B Marketing Marketing & Strategy Marketing Strategy 279