Buzz Marketing for Technology

SEPTEMBER 23, 2008

Expo Ascentium – A model for the agency of the future I spoke to the CMO, Romi Mahajan who explained Ascentium 's go-to-market strategy to me. Romi was also a speaker on Agency 2.0 Here are a few companies in alphabetical order I thought had shown some real promise at the Web 2.0 on how should agencies of the future be organized.

Web 2.0 100

Web 2.0 InsideView ROMI Enterprise Management 100

Vision Edge Marketing

MARCH 28, 2012

Increasing the extent to which your channel partners recommend and sell your products versus competitive alternatives – this is known as share of distribution -the third variable. ROMI—LTV current year—LTV previous year. You must have some share of preference, the second variable to monitor. Marketing Investment.

Allocation 100

Allocation ROMI Ad Frequency Work Management 100

Online Marketing Institute

NOVEMBER 8, 2010

And we’ve also all heard about a calculation called Return on Investment, or perhaps more accurately for us marketers, Return On Marketing Investment, or ROMI, which can and does answer the question. 3 factors are driving organizations large and small to focus on ROMI today: 1. Cymbic’s ROMI Calculator. Why is this so?

ROMI 40

ROMI Budget Programs Cost Per Click Marketing Budget 40

Valasys

AUGUST 30, 2019

The event aims to target experts from a wide array of industries including E-commerce, Retail, Corporations, Travel, Leisure & Hospitality, Governments, Energy & Utilities, and Software companies, Distribution Companies, Professional Services, Telecommunications, Banking, Finance & Insurance Companies & the Healthcare Industry.

Paid Content 49

Paid Content Lead Scoring Lead Ranking B2B Marketing 49

Valasys

AUGUST 19, 2019

Competitively benchmarking the best & relevant keywords for niche-specific audiences can help the marketers in strategizing & executing their content strategies around those keywords to optimize the return on their marketing investments (ROMIs). . & can be preferably be distributed to specific geographies as well.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Valasys

SEPTEMBER 4, 2019

Impressions Generated through Ads & their Frequency distribution: Impressions are a measure of how many times the ads were served; the reach of ads is the number of times the ads were served to a unique set of people. The frequency distribution of an ad is the total number of impressions generated divided by the total reach of the ad.

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40

Adobe Experience Cloud Blog

JULY 20, 2009

We then promoted and distributed this content through low-cost media -- especially social media; feeding a Twitter account with blog posts, social releases, etc. I'm going to rock the boat here and say 'don't get hung up on ROMI, especially if you're a small business'. I think large businesses have a lot to learn from us small guys!

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership B2B Marketing Enterprise Management 48

ClearVoice

APRIL 12, 2021

Or in studying your audience’s digital habits, you might also find “what channels are the most effective in reaching that audience and what retail channels are the best to distribute through.” ” Sharing more targeted information to protect your privacy. Better fit = less churn = higher profit per customer over time.”

Work Management 121

Work Management Ideal Customer Profiles Segmentation Marketing Management 121

Valasys

SEPTEMBER 25, 2019

Content syndication happens when an electronic piece of content is re-distributed by a third-party website. Lead Volume: The syndication strategies need to generate a bare minimum number of qualified leads to justify the Return on Marketing Investment (ROMI).

Cost per Lead 55

Cost per Lead WOMM Webinar Metrics ROMI 55

Oktopost

OCTOBER 7, 2020

As the name suggests, one type credits a single point while the other distributes the credit between multiple points of interaction with the buyer in your funnel. . Each has a slightly different approach to how credit is distributed, but all have a similar goal: discovering what channels, campaigns and platforms merit additional investment.

Multi-Touch Attribution 71

Multi-Touch Attribution Top of Funnel Allocation Multi-Channel 71

Valasys

AUGUST 26, 2019

When it comes to B2B content marketing & crafting of a holistic strategy for creation & distribution of content across multichannel, to help the marketers optimize their return on marketing investments (ROMI), the marketers need to be well informed of the changing dynamics of market place around them.

Paid Content 40

Paid Content Top of Funnel B2B Marketing Content Marketing 40

Content Marketing Institute

OCTOBER 9, 2017

Consider this: 93% of B2B marketers report using email to distribute their content, according to CMI/MarketingProf’s B2B Content Marketing: 2018 Benchmarks, Budgets and Trends—North America research. But, just like most things in the world of content marketing , email is not a set-it-and-forget-it tactic. drip campaign) emails.

ROMI 105

ROMI Paid Search Agency Opt-out Budget Programs 105

Convince & Convert

SEPTEMBER 21, 2010

I'm working on a project right now where we're working with a distribution center that represents about 150 individual local dealerships. [link] Junta42 / CMI Social Media Monitoring Tools – How to Pick The Right One [link] by @ktvan via @jaybaer [link] Katie Van Domelen This is actually a really timely comment.

Social Media 157

Social Media Media Paid Content Work Management 157

Valasys

AUGUST 28, 2019

Aligning the innovative strategies to meaningful metrics & linking those metrics with the business Key Performance Indicators (KPIs) of the brands helps the marketers in tracking their endeavors & justifying their returns on marketing investment (ROMI) along with A/B testing their tactics for optimizing their sales revenues.

Marketing AI 40

Marketing AI CMO Planning Paid Search Agency 40

SnapApp

FEBRUARY 5, 2019

We send personalized content to our leads via workflows and e-mails,” says Romy Fuchs of BEE Inbound AG. “We of Vengreso uses a content distribution platform to queue up relevant content. Nurture Leads with Automated Email Sequences. 85% of our respondents use automated email sequences to nurture leads. Stan Robinson, Jr.

Lead Ranking 117

Lead Ranking Sales Qualified Leads Planning Lead Scoring 117

Navigate the Channel

JUNE 7, 2023

This can be resource dependent, as many B2B businesses hustle to manufacture, distribute and sell products and may be hard-pressed to devote energy and people to marketing. The return on marketing investment (ROMI) on performance marketing, customer advocacy and employee satisfaction are all affected by brand marketing.

Stats 65

Stats Planning Marketing Analytics Tools Paid Search Agency 65

Anteriad

APRIL 25, 2023

Some agencies are even involved in product development, including apps aimed at marketing/advertising tracking or distribution. Return on marketing investment (ROMI) One of (or THE) the most important metrics in marketing and used to determine the value of a campaign.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Some agencies are even involved in product development, including apps aimed at marketing/advertising tracking or distribution. Return on marketing investment (ROMI) One of (or THE) the most important metrics in marketing and used to determine the value of a campaign.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Convert

OCTOBER 25, 2022

Rafael Romis, Founder of Weberous Web Design. You’ll require web developers to create both use cases, but you’ll also need two separate instances of your site with load balances configured to handle the distribution. Rafael Romis. For example, how about A/B testing free shipping thresholds? Kaitlyn Fostey.

Paid Content 59

Paid Content Tips Top of Funnel Paid Search Agency 59