Unbounce

SEPTEMBER 24, 2018

Having been at Unbounce for 4 years now, I’ve seen CTAConf grow from a grassroots sproutling with 300 attendees to a 1,000-person event taking over the Queen Elizabeth Theatre. This year’s theme was “The Marketing Revolution” in response to the fact that marketing has changed. It’s tougher than ever and what used to work, doesn’t anymore.

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Conference Marketing AI Lead Scoring Lead Ranking 73

Unbounce

SEPTEMBER 16, 2021

Across social platforms like Facebook, Instagram, Twitter, LinkedIn, and Youtube, standard placements for display ads are: Stories Timelines Video feeds Right column (Facebook) Marketplace (Instagram) Explore section Messenger inbox and sponsored messages. As you may have heard, Pay-Per-Click (PPC) is a competitive game.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

OutboundView

FEBRUARY 28, 2019

You’ll learn which topics and personas to lock in on, and focus your future efforts appropriately. This research starts at the account level, where you need to identify insights about the companies that buy from you and start building a list of target accounts. Buyer Research. Who’s your buyer? Why is this an important distinction?

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

Vidyard

OCTOBER 27, 2019

However, there’s no point in distributing video in locations your target prospects would never visit. Watch and Learn Want to learn about video distribution via video? Video distribution is much easier if you get organized first. Online Video Distribution: The Most Important Channels 1.1 Social Video Distribution 2.1

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Distribution Paid Content Video Marketing Best Practices 65

Vidyard

OCTOBER 27, 2019

However, there’s no point in distributing video in locations your target prospects would never visit. Online Video Distribution: The Most Important Channels 1.1 Social Video Distribution 2.1 LinkedIn 2.4 Video distribution is much easier if you get organized first. Contents 1. Landing Pages 1.3 Facebook 2.3

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Distribution Paid Content Video Marketing Best Practices 68

Hubspot

JANUARY 19, 2015

Traditionally, businesses have used this platform to distribute company-centric news or ask email subscribers to buy something. Buffer : If you don''t use HubSpot, schedule a set of posts using Buffer for the week or two following a new blog post, Buffer allows you to distribute content easily across a number of social networks.

Content 28

Content Webinar Metrics Template Social Networks 28

Contently

NOVEMBER 27, 2018

Once you have a better picture of your audience, you can lock on in on what topics they care about the most. Any brand can increase awareness here or there, but the ones that stand out over time have a plan in place to guide smarter decision-making. Doing that successfully requires melding together some moving parts. Study your audience.

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Top of Funnel Marketing & Strategy Marketing Funnels Content 164

Buffer

MARCH 13, 2018

LinkedIn found that just seven years ago the number of marketers listing “storytelling” on their profile as a skill was obsolete. Today, however, between 7 percent and 8 percent of all marketers on LinkedIn worldwide identify themselves as storytellers based on their profile descriptions and list of skills. ” I love that.

Work Management 111

Work Management Planning Lead Ranking Marketing Management 111

LeanData

APRIL 4, 2023

Aside from marketing and selling into a very small business, in B2B segments around the world, a single person making a purchasing decision is increasingly rare. Concentrating both marketing and selling efforts to a single lead or contact — more times than not — will fail to get the opportunity over the finish line to Closed/Won.

Top of Funnel 52

Top of Funnel Buy B2B Marketing Marketing Analytics Tools 52

Vidyard

SEPTEMBER 5, 2017

But even if you have the best video content, failing to choose a video platform that’s suited to your business goals will mean that the value of video remains locked away. Second, they allow businesses to leverage a broad suite of distribution channels more effectively.

Marketing Automation Services 69

Marketing Automation Services Video Marketing Enterprise Management Marketing Management 69

ClearVoice

OCTOBER 23, 2018

photos that you take and post on Instagram, original blogs and articles you write for LinkedIn and your website). The infographic below from Domo is a quick overview of how much content is distributed in one minute. Are you tired of hearing the overused phrase “ content is king ”? It’s almost as popular as the slogan “Yas, kween!”.

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Curation Marketing & Strategy Top of Funnel Content 80

Biznology

DECEMBER 30, 2014

I also have search locked down. Bonus: I have new content for my YouTube Channel and Slideshare collection every single time (and Slideshare is LinkedIn and YouTube is Google, right?). Honestly, write a check to KnowEm and lock all of your social media profiles and domain names down. This list is not comprehensive.

Ad Building 80

Ad Building Branding Brand Identity Youtube 80

Heinz Marketing

APRIL 26, 2021

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. Thank you very much for joining us if you are watching us live on LinkedIn. If you are joining us live, thank you very much for doing so on LinkedIn. By Matt Heinz , President of Heinz Marketing.

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Top of Funnel B2B Thought Leadership Forecasting Thought Leadership 120

Convert

MARCH 9, 2023

The whispers only intensified when Collin Cromwell of Kameleoon posted a question on LinkedIn. It’ll go the way of Google Stadia, Hangouts, and Google+. Before the official sunset announcement from Google, the rumor mills had been churning for quite some time. There’s a way out for these businesses. In fact, there has always been a way out.

Optimization 52

Optimization Paid Content Google Enterprise Management 52

Convert

MARCH 9, 2023

The whispers only intensified when Collin Cromwell of Kameleoon posted a question on LinkedIn. It’ll go the way of Google Stadia, Hangouts, and Google+. Before the official sunset announcement from Google, the rumor mills had been churning for quite some time. There’s a way out for these businesses. In fact, there has always been a way out.

Optimization 59

Optimization Paid Content Google Enterprise Management 59

Convince & Convert

MARCH 15, 2012

This is Episode 7 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Cindy Kim , the Director of Marketing and Social Media for JDA Software. Jay : Hey everybody, it’s Jay Baer and Eric Boggs live, a live episode of. the Social Pros Podcast from soggy South by Southwest in Austin. Eric : Yeah.

Enterprise Management 118

Enterprise Management Work Management Marketing Management Software 118

Single Grain

JULY 14, 2020

Software as a service (SaaS) is a software distribution model in which a third-party provider hosts applications and makes them available to customers over the Internet. There are over 15,000 SaaS companies in the market, which is projected to reach $157 billion by the end of 2020. What Is SaaS? A customer data platform like Hull.io

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Marketing Budget Paid Search Agency Paid Content Work Management 145

Marketing Insider Group

SEPTEMBER 20, 2021

It’s important to note, too, that distributors aren’t locked in to technical content only. Distributors have a unique position in the supply chain, managing and marketing to manufacturers and retailer partners at both ends. Sounds awesome, right? Quick Takeaways. Content Marketing for Distributors: The A-Z Guide. A is for Audience.

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Top of Funnel Lead Ranking Content Marketing Work Management 284

Marketing Insider Group

DECEMBER 8, 2020

Case in point: Finance and trade website Trading Strategy Guides added almost 11,000 targeted subscribers to their email list in just one month by using a content locking script. The beginning of the final quarter of the year always signals a re-evaluation of old strategies and the hunt for newer ones to stay competitive in your industry.

Lead Ranking 356

Lead Ranking Lead Generation Paid Content Lead Scoring 356

Adobe Experience Cloud Blog

APRIL 23, 2012

by Liz Smyth In the second part of our Marketing in a Downturn series, we’re examining the importance of content marketing. Read Part 1: Lead Generation and Nurture.). As B2B marketing budgets have become strained, many marketers believe they should be doing more with less. Know your Audience. Plan your Content.

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Top of Funnel Sales Management Planning Content 48

Content Standard

SEPTEMBER 5, 2016

With 450 million users , LinkedIn is a powerful platform for brands looking to recruit top talent, generate leads, or shore up brand awareness. And given the current social media landscape, it’s no wonder many brands are doubling down on their LinkedIn marketing strategies. World Economic Forum.

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Linkedin Marketing & Strategy Marketing Strategy Branding 40

Optinmonster

AUGUST 27, 2023

Content marketers create, curate, share, and distribute quality content. First, there’s the content part. That’s stuff like blog posts, articles, podcasts, and videos. Basically, it’s information in written, audible, or visual form. So, what about the marketing part? But things are changing.

Paid Content 93

Paid Content Content Marketing Top of Funnel Planning 93

Adobe Experience Cloud Blog

FEBRUARY 4, 2013

Without an effective distribution and promotion strategy, your otherwise brilliant content will sit idle, unread and gathering dust. That’s why a thoughtful strategy for distributing and promoting your content is essential. And nobody wants that for their beloved content, right?). Why You Need a Content Resource Center.

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Resources B2B Thought Leadership Advertising Agencies Content 48

Vidyard

SEPTEMBER 23, 2021

LinkedIn Video Statistics 3.4 Onboarding Your Remote Sales Team 1.1 Company Onboarding Videos 1.2 Get Set Up on the Tech Stack 1.3 FAQ Videos 2. Training Your Remote Sales Team 2.1 Practice Pitching 2.2 Customer Stories 2.3 Troubleshooting 3. Coaching Your Remote Sales Team 3.1 Check-Ins 3.2 Instant Replays 3.3 Course Correction 4.

Video Marketing 65

Video Marketing Sales Management Product Enterprise Management 65

Webbiquity

MARCH 30, 2017

Displays LinkedIn profile and other information about your contacts right inside your Gmail inbox: profile picture, current location (if known), job role and company. Try different combinations inside of Gmail – when you hit on the right one their LinkedIn will pop up. No question. 1) Rapportive. Google Review Count: 332.

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Google Best Practices Work Management Sample 100