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Case Story: How Cardinal Health Mastered Paid Content Distribution

Contently

In today’s digital media landscape, content distribution is often the step brands overlook the most. But when the story is complete, brands don’t always treat distribution with the same sense of urgency. Fixing the Funnel. We were just doing organic distribution before.

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The Prophets of Profit: Predictions for ABM Success in 2021

Engagio

But to succeed in B2B Sales and Marketing, we must keep up with the trends despite the unpredictability. We engaged the top minds in B2B Sales and Marketing for their prescient understanding of two powerful questions: What are your predictions for ABM in 2021? CEO at Marvel Marketers | LinkedIn. Maneeza Aminy.

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How To Optimize Your Landing Page For Better PPC

Unbounce

PPC is a method of digital advertising in which you aim to get your ads to rank as the highest result displayed for user searches, and you, as the advertiser, pay a fee each time it’s clicked. The Role of PPC in Marketing Strategies Why Your PPC Ad Needs a Dedicated Landing Page A Step-by-Step Guide to Optimizing Your Post-Click Strategy.

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Video Distribution: The Best Places to Use and Share Video

Vidyard

If you’re not releasing your video marketing content where your market already exists, or you don’t make it easy for them to find, they’re not going to see it. However, there’s no point in distributing video in locations your target prospects would never visit. Watch and Learn Want to learn about video distribution via video?

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Video Distribution: The Best Places to Use and Share Video

Vidyard

If you’re not releasing your video marketing content where your market already exists, or you don’t make it easy for them to find, they’re not going to see it. However, there’s no point in distributing video in locations your target prospects would never visit. Online Video Distribution: The Most Important Channels 1.1

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Buying Groups & Today’s B2B Go-to-Market Motions

LeanData

Aside from marketing and selling into a very small business, in B2B segments around the world, a single person making a purchasing decision is increasingly rare. Concentrating both marketing and selling efforts to a single lead or contact — more times than not — will fail to get the opportunity over the finish line to Closed/Won.

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Curated vs. Created Content for Social Strategy

ClearVoice

Content is a way of communicating your thoughts, including your business and personal mantras to the digital world. Content is such a critical component in marketing because it is your way of communicating with your audience. The infographic below from Domo is a quick overview of how much content is distributed in one minute.