Ambal's Amusings

FEBRUARY 4, 2010

How do you concisely convey the information you want to present in your white paper? How long should a white paper be to convey information and yet hold readers interest from start to end? We have invited White Paper Experts to shed light on the following question: "What is the ideal length of a white paper?"

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

Ambal's Amusings

NOVEMBER 5, 2009

White papers come in all shapes and forms. Our Panel of White Paper Experts have written and reviewed thousands of white papers over the years. Which white paper stands out in their mind? Michael Stelzner's Favorite White Paper -- The Expanding Digital Universe. Jonathan Kantor.

Paper 100

Paper Enterprise Management Work Management SME 100

ClearVoice

JANUARY 26, 2024

Some examples include: Driving Awareness Blogs Guides Social Media Lead → Customer Conversion eBooks & White Papers Customer Stories Sales Videos Email Nurture Sequences Customer Retention Help Centers Interactive Webinars Customer Newsletters Longevity of Content The value of content extends far beyond the initial investment.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Ambal's Amusings

JANUARY 31, 2011

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Jonathan Kantor is the principal and founder of The Appum Group, " The White Paper Company ", and has been producing commercial white papers for the past 11 years.

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Study 100

Ambal's Amusings

DECEMBER 3, 2009

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Jonathan Kantor is the principal and founder of The Appum Group, " The White Paper Company ", and has been producing commercial white papers for the past 11 years.

Paper 100

Paper Enterprise Management B2B Thought Leadership Distribution 100

Webbiquity

JUNE 24, 2013

Chapman have written the definitive guide to creating nearly any type of content, as well as adding life to traditional formats like customer case studies and FAQ pages. registering for a webinar, downloading a white paper, or subscribing to your newsletter). Ann Handley and C.C.

Rules 100

Rules Content Paid Search Agency Lead Scoring 100

Ambal's Amusings

JANUARY 7, 2010

We have invited White Paper Experts to shed light on the following question: "What mistakes must a copywriter avoid in copy used for lead generation?" Recommended Resources from Experts on white papers. Michael Stelzner's Book Writing White Papers: How to Capture Readers and Keep Them Engaged.

Lead Generation 100

Lead Generation Sales Qualified Leads Generation Lead Scoring 100

nDash

APRIL 27, 2021

The information you post on your company’s website – be it blog posts or white papers – can help position your company, your brand, or yourself as an expert. Think of your strategy as a roadmap outlining the original content – and its types – your brand intends to produce and distribute.

Paid Search Agency 52

Paid Search Agency Lead Ranking Companies Marketing & Strategy 52

Ambal's Amusings

JULY 15, 2010

Business decision makers don't read white papers just because a product or service is "cool" They have real business problems they are trying to solve. We asked white paper experts: " What is the biggest challenge in creating and marketing a white paper? ” Jonathan Kantor's Bio.

Paper 100

Paper Enterprise Management Marketing Management SME 100

Ambal's Amusings

OCTOBER 1, 2009

How do you market your white papers? Can syndication partners take your white paper to your prospects? Stephanie Tilton has published a timely 14-page report on White Paper Syndication Options for Technology Marketers. Costs to syndicate your white papers. Find White Papers.

Paper 100

Paper Advertising Agencies Enterprise Management Paid Search Agency 100

Ambal's Amusings

SEPTEMBER 3, 2009

White papers can be really valuable tools to educate your prospects. So you invest time and money in creating and marketing white papers. Before embarking on this journey, stop and learn what not to do in awhite paper. Recommended Resources from Experts on white papers. WhitePaperSource Newsletter.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Webbiquity

NOVEMBER 5, 2019

Include a section for white papers, case studies, and videos. White papers. Email newsletters. Blog posts and white papers are two of the most used formats. White papers are more in depth, allowing B2B decision makers to delve deeper into the technical aspects of a product or service.

Paid Content 240

Paid Content Sales Management Work Management Marketing Automation Services 240

Content4Demand

MARCH 11, 2021

E-Books & White Papers. E-Mail Nurtures & Newsletters. Newsletters are versatile digital assets : You can use them to distribute your white papers, E-books and webinars among select newsletter subscribers. Checklists, Briefs & FAQs. Videos & Podcasts. Canon video.

Top of Funnel 122

Top of Funnel Webinar Metrics B2B Thought Leadership Sales Qualified Leads 122

ClearVoice

JUNE 21, 2022

Distribution strategy: How and where will you publish completed content pieces? Editorial calendar: When are the deadlines and distribution dates for each piece of content? Your goals help you determine which content types you ought to create, your target distribution channels, and the promotion strategies you need to invest in.

Sample 52

Sample Marketing Budget Creation Planning Top of Funnel 52

ClearVoice

FEBRUARY 22, 2023

This will also help you decide which webinar platform and content distribution channels to use. For example, white papers, industry reports, eBooks, and templates. Other ideas include: Siphoning ideas from your webinar Q&A to your FAQ page. A simple-yet-effective approach is to offer downloadable content.

Webinar Metrics 59

Webinar Metrics Marketing & Strategy Allocation Paid Search Agency 59

ClearVoice

JULY 19, 2022

Meanwhile, sprinkle your content with just enough CTAs (calls-to-action) to subscribe to your newsletter, make an inquiry, or buy something. Use images, videos, eBooks, white papers, infographics, and podcasts to penetrate various platforms like Facebook, Instagram, YouTube, and Spotify. FAQs about content marketing.

Top of Funnel 95

Top of Funnel Content Marketing Marketing Budget Work Management 95

Marketing 261

APRIL 4, 2018

Full transparency here: This blog post took me about 10 hours from brainstorm to distribution. “Repurposing is not only cost-effective and a smart use of time & resources, it’s a smart distribution strategy. Marketers should spend roughly 20% of their time creating content and 80% of their time distributing it.

Top of Funnel 113

Top of Funnel Content Thought Leadership Digital Marketing Funnels 113

Convince & Convert

APRIL 28, 2010

It would be interesting to see if your Facebook Insights shows an age distribution concentration for your Facebook fans in the 25-44 range). I also think this would pair great with a recent white paper by White Horse called the TIME Method.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

SEPTEMBER 21, 2010

You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Because so much focus has historically been on creation and distribution of content online, companies often mistake social media outlets as simply another, more social repository for this content.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

ClearVoice

NOVEMBER 27, 2019

Sometimes you might hear marketers refer to verticals as “channels” as well, which are analogous to channels or stations on television and radio — not to be confused with distribution channels (e.g., They can range from infographics and branded templates to standalone brand experiences and promotional items for distribution.

Paid Content 93

Paid Content Brand Identity Branding Verticals 93

nDash

JUNE 13, 2022

Those survey results further show us that webinars and ebooks rank highest (57%), with white papers coming in at a close second (55%) as the top content formats consumed. These platforms serve as software solutions to help marketers with content creation, organization, optimization, and distribution. Distribution channels.

Top of Funnel 98

Top of Funnel Work Management Marketing Management Paid Search Agency 98

Ambal's Amusings

NOVEMBER 23, 2010

How can you create a white paper that serves it purpose - create high quality leads, provide useful information to potential customers etc. Jonathan Kantor is 14-year white paper marketing veteran. Gender: provides guidance as to whether you should include a case study in your white paper.

Paper 100

Paper Work Management Marketing Management SME 100

Buzz Marketing for Technology

JUNE 27, 2008

Sign In. | | Free Newsletters. White Papers. Those self-service activities lead to greater employee satisfaction as well as efficiencies in access and response time, distribution costs and HR staffing. Business Advice |. Professional Journals |. Business Bloggers |. Forms & Agreements |. Industry Centers |.

Work Management 100

Work Management Marketing Management Resource Management Software 100

ClearVoice

APRIL 9, 2020

From articles and podcasts, to infographics and white papers, there are dozens of content types available to marketers to reach their target audiences, keep their editorial presence fresh and align with the needs of their consumer base. Let’s chat about content distribution and content repurposing.

Top of Funnel 119

Top of Funnel Inbound Marketing Paid Search Agency Work Management 119

ClearVoice

JUNE 20, 2022

From articles and podcasts, to infographics and white papers, there are dozens of content types marketers use to reach their target audiences, keep their editorial presence fresh, and align with the needs of their consumer base. FAQ guides. FAQs still exist. Newsletters. Both rely on great content to work.

Inbound Marketing 52

Inbound Marketing Top of Funnel Planning Paid Search Agency 52

LeadSquared

APRIL 14, 2016

How to identify the correct content distribution channel? If you want to distribute it widely to people who generally spend time on news and other display channels , then probably you could go with the content distribution networks like Outbrain, Taboola or Times. You need tools to manage your newsletters.

FAQ 52

FAQ Webinar Metrics Top of Funnel Work Management 52

nDash

JUNE 2, 2021

After pre-defining business and marketing goals, your content strategy delves into planning, creating, distributing, and measuring every form of content against those goals. Think about how you can repurpose that blog into other content: Expand it into an eBook, guide, or white paper. What is a Content Strategy?

CMS Development 98

CMS Development Webinar Metrics Work Management Sitefinity 98

seo.co

JUNE 11, 2023

Generate And Distribute Link Equity The hub page is an excellent resource when it forms an internal link with the content, as others can also reference it. With the help of the hub and spoke structure of internal linking, you can ensure the distribution of your link juices across the website.

Lead Ranking 64

Lead Ranking Long Tail Marketing SEO Lead Scoring 64

ClearVoice

AUGUST 29, 2022

Create an FAQs page for your customers so you can address their concerns without hiring hundreds of customer support agents. Send email newsletters containing tips and strategies that address their most glaring problems. Do they have specialists in blog posts, white papers, eBooks, presentations, and other SEO content types?

Lead Ranking 98

Lead Ranking Lead Scoring Paid Content Marketing Strategy 98

Webbiquity

NOVEMBER 12, 2013

Another opportunity being squandered: More than 90% of B2B marketers consider webinars/webcasts, e-books, white papers, and published articles to be either “very” or “somewhat” effective in achieving SEO and marketing objectives. BizReport ). Yet less half utilize webcasts and just 20% create e-books.

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

Another opportunity being squandered: More than 90% of B2B marketers consider webinars/webcasts, e-books, white papers, and published articles to be either “very” or “somewhat” effective in achieving SEO and marketing objectives. BizReport ). Yet less half utilize webcasts and just 20% create e-books.

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Single Grain

MARCH 7, 2022

Crypto PR companies can help you prepare a white paper covering all the basics, such as the product, prices and legal issues. White papers help establish your business expertise, build email lists, generate leads, and increase engagement. Feature your crypto projects in niche magazine and newsletters.

Advertising Agencies 52

Advertising Agencies PR Paid Search Agency Ad Agencies 52

Optinmonster

AUGUST 27, 2023

Content marketers create, curate, share, and distribute quality content. Also, see our FAQs for guidance on integrating your content into a content calendar. What Is Content Marketing? Content marketing means marketing your business with content. That’s why content marketing is part of inbound marketing.

Paid Content 95

Paid Content Content Marketing Top of Funnel Planning 95

Single Grain

MARCH 6, 2023

Resource guides: Compile free resources such as e-books, white papers, webinars, etc., Get My Free Marketing Plan 13) Start Email Newsletters Email newsletters are an effective way to promote your brand and drive traffic to your site. Website Traffic FAQs What is traffic on a website?

Traffic 105

Traffic Budget Programs Marketing Websites Tools 105

Convince & Convert

DECEMBER 30, 2015

White Papers. Often used to provide robust technical information, white papers are perfect for telling complex stories in a concise format, often appearing as PDFs. This is a great type of content to complement your written information in blog posts and white papers. Newsletters. Listicle Summaries.

Webinar Metrics 167

Webinar Metrics Marketing Automation Services Work Management Paid Search Agency 167

Convince & Convert

SEPTEMBER 15, 2015

White Papers. Often used to provide robust technical information, white papers are perfect for telling complex stories in a concise format, often appearing as PDFs. This is a great type of content to complement your written information in blog posts and white papers. Newsletters. Listicle Summaries.

Webinar Metrics 168

Webinar Metrics Marketing Automation Services Content Work Management 168