article thumbnail

Facebook’s Algorithm: 3 Must-Know Changes

Adobe Experience Cloud Blog

These ads will appear in a user’s inbox, according to Facebook, based on “ how many threads a user has , the size of their phone’s physical screen and the pixel density of the display.” Stats get even higher in Asia and the rest of the world. Messenger ads come with a “sponsored” label in the home tab of the Messenger app.

article thumbnail

How to Convince Your CEO of the Power of B2B Content Marketing

NuSpark Consulting

Here are the stats to prove it. 47% of B2B marketers have a dedicated content marketing group ( Marketo ), and 69% of the most effective B2B marketers have a dedicated content marketing group in their organization. (CMI). Marketo ). Marketo ). It’s an investment that pays off. Demand Metric ). Do Your Pilot Study Right.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

35 Best Lead Generation Software & Tools for Targeted Leads

Optinmonster

The stats show that most people welcome emails (even cold emails if they’re done right and follow the rules) from the companies they want to connect with. Plus, OptinMonster’s powerful personalization and targeting display rules put your campaigns in front of the right people at the right time. Adobe Marketo Engage.

article thumbnail

4 Secrets of Mobile Retention

Adobe Experience Cloud Blog

The average cost-per-install (CPI) in the US is only $2, but these retention figures put that stat in a new light. For a mobile team planning a large-scale acquisition campaign, these stats are scary. By day 90, our findings show that retention drops to 1.89%. To put these numbers in context, consider the TV show Silicon Valley.

Opt-out 48
article thumbnail

Even in the Digital Age, Why Direct Mail Is Still a Viable Marketing Tactic

Adobe Experience Cloud Blog

Consumers keep mail, display it in highly visible areas of their homes, and even share it with others. Have you found any of the stats from The Canada Post study to be true for you? Consumers are far more likely to notice, open, read, and enjoy mail than digital forms of advertising. Direct mail persists. Direct mail persuades.

Tactics 48
article thumbnail

Live From The Marketing Nation Summit Sessions: ABM, Content Marketing, Women In Tech and More

Adobe Experience Cloud Blog

One of the most popular sessions came from Joe Chernov, Vice President of Marketing for InsightSquared and a former marketing exec of both Eloqua and Hubspot, who made his stage debut for Marketo this year with a session called Growing Beyond Inbound with Account-Based Marketing. So how do you become an effective content marketer?

article thumbnail

The Google + Impact

Adobe Experience Cloud Blog

Last June, Google introduced the rel=author tag, which displays an individual’s Google+ profile information within the author’s correlating search result. These stats can provide a brand with information such as how much traffic the “+1” drove to the site. Here’s a brief overview of what we know and a look at next steps. Improving CTR.

Google 48