Anything Goes Marketing

JUNE 29, 2009

Together, these make up a personalization playbook that you may want to keep in mind when you plan and execute your future campaign: Email / direct mail merge fields : This is the bottom of the pyramid in terms of personalization. Email / direct mail sender personalization : Notice how this is getting more difficult as we move down the list?

Tactics 100

Tactics Automation Personalization Planning 100

Anything Goes Marketing

SEPTEMBER 13, 2009

I know that you're thinking this is not easy to do and I agree with you but today’s marketing automation systems track all of the “ digital body language ” associated to a customer or prospect and display this data in ROI reports. For example, should B2B marketers combine email and SMS messages for event reminders or is email sufficient?

Email Marketing 100

Email Marketing Advertising Benchmark SMS Autoresponders 100

Anything Goes Marketing

MAY 26, 2007

In fact, many newsletters will display the number of comments that an article has right in the email (you can see the example I provided from the Globe & Mail )! Some software packages out there may allow for this to be dynamically generated - I don't know enough about this (that's not the case for the Globe & Mail example above).

Newsletter 100

Newsletter Web 2.0 Lead Qualification Salesforce.com 100

Anything Goes Marketing

FEBRUARY 27, 2007

How the hell do I add something at the top of the email that will display in the AutoPreview but not in the actual message. AutoPreview is not the only place that this text is displayed. Marketing Sherpa left out a few key items: a. Thank you, thank you Jeanne!! It's really brilliant and it works.

Open Rate 100

Open Rate Tips Tagging Display 100

Anything Goes Marketing

SEPTEMBER 28, 2006

Search is followed by display ads, which account for 30% of total revenues, classified advertising (20%), referrals/lead generation (8%) and e-mail (2%). Having a website and sending out direct mail or email isn't going to cut it. What does this all mean? It means that search marketing is working!

Search Marketing 100

Search Marketing Paid Search Agency Online Marketing Advertising Agencies 100

Anything Goes Marketing

APRIL 30, 2006

That means your Web banners, POP displays, print ads, TV and radio commercials, and direct mail campaigns to rented lists should be "promotional" in tone. "In fact copywriters have to split their voice in two. Outbound messages to the non-interested masses have to be peppy to capture interest.

Email Marketing 100

Email Marketing Opt-out Paid Search Agency Copywriting 100

Anything Goes Marketing

JULY 20, 2007

There are the landing pages that companies use to drive people to from emails and direct mail and there are landing pages used for search results and other forms of online advertising. There really are different best practices for each of these. However, a web form may seem obtrusive to someone who just came in from a search engine.

Landing Pages 100

Landing Pages Microsite Paid Search Agency Click Fraud 100