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Netline Launches Audience Explorer for Quantifying Content Consumption

Valasys

Deploys a highly targeted content strategy that facilitates marketers to measure the Return on their Marketing investment (ROMI) as well as the Return on Investment (ROI) which are important pre-requisites for the marketers to optimize conversions on their websites.

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How to Scale Up Personalization to Streamline B2B Sales Cycle

Valasys

Marketers use personalization to streamline the B2B sales cycle & to scale up the Return on their Marketing Investment (ROMI). Read more on How Display Advertising benefits B2B businesses. Selecting the right form of display ads helps marketers to scale up personalization to streamline the B2B sales cycle.

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How to Define & Measure Social KPIs – Part 4

Valasys

Comments also help brands in engaging with the influencers & with the existing customers to whom they can provide on the spot expert solution to their problems leveraging the comments displayed. However, how to set the Social Media KPIs, remains the question that bothers the marketers. Bringing It All Together.

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How to Define & Measure Social KPIs – Part – 2

Valasys

Thus, Twitter is an important social media platform for generating leads, nurturing them, generating conversions & also helps in building excellent relationships with the existing customers by providing excellent after-sales services through tweets & re-tweets. 82% of Twitter users watch video content (Source: insivia.com).

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How to Define & Measure Social KPIs – Part -1

Valasys

Apart from the direct visits on the website URL, organic visits & display advertising ads are often two other major drivers of the website traffic. Furthermore, a Facebook dashboard can display whether the number of audiences on the business page is from particular demography. Important KPIs for several Social Media Platforms.

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How B2B Brands can benefit from Programmatic Marketing

Valasys

Furthermore, a report by the Digital Marketing Institute reveals that the programmatic ads have a standard of 16% fraud within the industry & while it is lower in percentage than the instances of fraudulence associated with the display ads, it still is a grave area of concern. This includes ad exchanges, networks, & DSPs.

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The Ultimate List of B2B Marketing Software for Ambitious Brands

Valasys

So, we have compiled the ultimate list of B2B marketing software for ambitious brands, intending to help you optimize your marketing endeavors for a better Return on Marketing Investment (ROMI). Gartner peer insights voted the platform as to the best CRM lead management software of 2018.